The Sport of Digital Marketing (An Analogy)
Spring Training Camp I am not going to lie, the world of digital marketing can be intimidating. Much of the work seems to take place behind the scenes – in the back-end of websites, between lines and lines of code – and oftentimes results seem to be produced out of thin air like a magician... Read More
Jodie WorobecBluetrain to Host Online Marketing Event on Feb. 11th
Are you looking to increase your business’ presence on the web? There are countless things that you can do to achieve this goal, however, it can be overwhelming if you don’t know where to start. Because there are so many options and decisions to make, Bluetrain is excited to be hosting a Livestream Google Partner... Read More
Alyana AngusMeet Jodie Worobec, Bluetrain’s Newest Account Manager
Jodie Worobec, Account Manager This week was an exciting one at Bluetrain as we welcomed a new member to our team – Jodie Worobec! Jodie is a fellow marketing geek and U of A Business School alum. She also happens to be quite the world traveller! Fun fact about Jodie: She has been to 5 continents and... Read More
Diana Gaviria6 Simple Steps for a Stress-Free Redesign
So, you want a new site? You’ve taken a look at your website recently and noticed that it’s not as functional or glamourous as it once was – the slider seems a bit dated,, and that long scroll design on your competitor’s site is looking pretty fresh. Your business has also changed a lot since... Read More
Shree GovindarajanWeb Analytics: Is Your Focus on the Right Data?
When people think about web analytics often what comes to mind are overrated metrics like: Visits (or sessions) Pageviews Bounce rate Visit duration Marketers often review these metrics for all traffic across a website and present reports to management that often look similar to the screenshot below. This looks great, right? How can management not... Read More
Bryan SmithHow to Create a Facebook Custom Audience
You may have heard about Facebook’s relatively new custom audience feature, but do you know what it does? Custom audience is a Facebook feature that allows businesses to target contacts via email, user ID or phone number. If you advertise on Facebook, you know all the options you have for targeting your ad to your specific... Read More
Diana GaviriaWhat Your Holiday Campaign is Missing
It’s that time of year again when the world glitters from a fresh layer of frost and everywhere you go you can hear a Christmas carol softly playing in the distance. Here at Bluetrain, the season has worked its magic spell on us and we’re ready to get festive! The Christmas curling party was a... Read More
Diana GaviriaGoogle AdWords for Oil & Gas Recruitment
This past August we wrote a post about how online marketing can help Alberta companies – notably those in the oil and gas sector – recruit better. We noticed that while we are constantly hearing about worker shortages in the trades, especially Alberta’s booming oil and gas sector, we weren’t seeing any postings for those... Read More
Alyana AngusSEO For Recruitment Campaigns
Although SEO gets mentioned a lot with respect to websites, did you know your recruitment campaigns can be optimized as well? Just like the rest of your site your careers section needs to be optimized so that you can attract the right people to your job postings. If you missed the first post that we... Read More
Diana GaviriaIT’S ALIVE! (Or Why SEO Isn’t Dead)
Every year, on Halloween, the day when our most ghoulish fears come alive, the question that has disturbed us for years comes forward to haunt us once again. This unrelenting question that has echoed for more than a decade in our psyches returns to taunt us with these three chilling words: Is SEO dead? Is... Read More
Diana Gaviria