Resources for Businesses In the COVID-19 Pandemic
There’s no overstating it: we live in uncharted times. Since the second week of March, the spread of COVID-19 in North American has changed our daily lives drastically. With orders from the Prime Minister to ‘self-isolate’, borders closing, and toilet paper being stockpiled in the homes of Canadians, business owners and employees across the country... Read More
Terri CarlsonCOVID-19 Precautions
A message from our founder: To our valued partners, Coronavirus (COVID-19) continues to be top of mind and we’ve been actively monitoring updates from the city, province, and country to help us manage through this rapidly evolving situation. Bluetrain wants to assure our partners that our team is extremely well-positioned to serve your business, regardless of the... Read More
Roxanne BonillaWhy You Should Keep Marketing During a Recession (Especially If Your Competitors Aren’t!)
This post was originally published in 2015 and has been updated due to relevancy for the current period. As someone that meets with multiple companies weekly, it is my experience that when facing a recession the first thing that business owners usually do is cut marketing costs which, in many cases, can prove to be... Read More
Bryan SmithBluetrain Recognized as Top Canadian Agency 3 Years in a Row by Clutch
Since 2007, Bluetrain Inc. has provided high-quality digital marketing solutions. Specializing in SEO, web analytics, Google Ads, social media marketing, and other online advertising services. We are proud to be recognized by Clutch once again for our online marketing work. In a recent press release, we received an award for being a Top Digital Agency... Read More
Roxanne BonillaHow to Remove Private, Outdated, or Duplicate Content from Google
It happens to the best marketers. You search for your website on Google and notice the search engine has indexed some pages that you would have preferred to keep private or hidden. This could include outdated information, duplicate content or content that contains sensitive or private information. Once you’ve discovered this content on Google, one... Read More
Kathy WatermanGetting to Know Account Manager Sarah Winberg
Sarah joins the Bluetrain team with a diverse background ranging from public relations to radio. Get to know a little more about this driven dog-lover below! 1. What do you do at Bluetrain? I am an Account Manager. 2. What made you decide to apply to Bluetrain? While working in traditional media I started learning... Read More
Roxanne BonillaSelling Your Product on Social Media
Did you know that 94 percent of adults in Canada have at least one social media account? Whether it’s people weighing in on the latest political missteps on Twitter, consulting their Facebook circle for drywaller recommendations, or scoping the #ootd from style mavens on Instagram — social media is as ingrained in our daily routine... Read More
Shannon Young10 Tips to Decreasing Your Cart Abandonment Rate this Holiday Season
With the holiday shopping season fast approaching and it’s important to ensure the checkout process of your eCommerce shopping cart is working like a well-oiled machine. There’s nothing more disappointing than having your analytics data show your customers have filled their carts with a multitude of your products, then disappeared without purchasing. Why is that... Read More
Kathy WatermanThree Steps to Better Business Decisions Using Web Analytics & Reporting
Plan, implement and maintain. These three steps apply to almost any aspect of a business, but they are often overlooked in web analytics. In an increasingly online world, websites are key to running a successful business. Ask yourself if your website is doing what you intended it to do. Can you even determine that with... Read More
Bryan SmithWhy Are Customer Reviews So Important?
Your business is important to you and you may be wary about opening it up to online reviews. Take the leap. Online reviews are a great way to build trust with potential customers. Your customers will use reviews to decide if your products or services are the right fit, and they want to know how... Read More
Roxanne Bonilla