Online advertising is an all-encompassing phrase, with the two most prevalent forms being Paid Search Advertising (PPC) and Online Display Advertising (commonly called “banners”). There are several different reasons why a company or organization might want to consider online advertising services:
- Drive increases in relevant traffic to the website
- Drive increases in sales, donations, or other desired actions (conversions)
- Create or enhance awareness of an organization/company, a product or service
- Create or enhance awareness of something new; a new company, a new product, a new brand or new messaging
There are many different ways to promote a company or organization with online advertising and it can be intimidating for anyone in a position of responsibility to consider all options and choose. Below is a simple overview of a few of the online advertising options available and what makes it a fit.
|Advertising Service||Media||Why Spend Here?|
|Pay-Per-Click (PPC) Advertising||Google AdWords, Bing/Yahoo||Meet searchers halfway – motivated searchers already looking for something. Great for getting visitors to take action.|
|Online Display Advertising||Google Display Network, other Ad Networks (eg. Casale), Direct-to-site||Create targeted awareness about a product, service, event, or organization. Great for presenting message visually and generating significant volume.|
|Social Media Advertising||Facebook Advertising, LinkedIn Advertising, others||Create targeted awareness about a product, service, event, or organization. Can deliver a high number of impressions on a smaller budget.|
|Remarketing||Google Display Network, AdRoll||Retarget advertising to actual past website visitors, stay relevant through longer sales cycles. Great for accessing a high conversion audience.|
From PPC through Online Display, and beyond, Bluetrain has the resources and expertise to make your next online advertising program a success. To learn more about the online advertising services we offer give us a call.