Pay Per Click Account Management

Want to efficiently increase relevant traffic to your website? Want to use a marketing medium that allows easy tracking of ROI? Interested in building brand recognition across industry related websites?

Pay per click Advertising, also known as PPC advertising, is a powerful marketing medium available to quickly generate online results. After determining the most competitive keyword phrases (see Keyword Research Study ) and the phrases with the best opportunity for ROI, Bluetrain will implement a Pay Per Click advertising campaign for your business. This will primarily consist of the following account management activities:

Creative Copy Consultation – Like all good advertisements, it is important to develop effective pay per click ad copy to drive results, which in this case, are relevant clicks. Bluetrain assists in preparing best practice pay per click advertising copy.

Landing Page Enhancement – To increase pay per click conversion rates, and therefore ROI, Bluetrain works with you to develop a relevant entry page, known as a landing page, which matches visitor expectations based on the related pay per click ad copy.

Campaign Setup – Bluetrain creates your pay per click account and sets up each campaign with targeted search engines such as Google, Yahoo and MSN.

Campaign Optimization – Bluetrain monitors each campaign and removes weak performing PPC ads while optimizing top performers to generate greater ROI.

PPC Reporting & Analysis – On an ongoing basis, Bluetrain reviews statistical data from all PPC campaigns and prepares a presentation report for you. Please see the detailed section on Website Analysis & Website Reporting for more information.

To initiate Pay per click Advertising Account Management, submit a request .

Learn why Bluetrain is the right fit to drive more web site traffic .

Bluetrain Pay Per Click Account Management – Connect with online success