Not Facebook Friends with Your Social Media Campaign?
Understanding how to use Facebook, Twitter, and other social networking sites to build your company’s online brand can be tricky.
But with over 18 million social network users in Canada alone, the issue of whether (and how) organizations should be involved in social media is one that deserves serious consideration. In a recent study, the experts at eMarketer warned companies against pushing Social Media down their list of company priorities.
“Companies will need to excite their fanbase with compelling posts, interactions that spur a sense of community, and rewards for their ongoing support.” – eMarketer
Search engines are now also using social signals as part of their ranking algorithms based on factors such as social shares, author credibility and followers of a brand. This development means that signals from social media will increasingly have search engine ranking benefits.
That being said, knowing exactly how to take advantage of social media for business purposes can be confusing. The last thing your company wants is to be ignored by millions of social network users, but it doesn’t have to be that way.
By allowing Bluetrain to set up, and manage your company’s social network profiles, you can relax knowing that your company is working towards building positive online word of mouth, and is receiving the added bonus of better search engine performance.
Learn more about our Facebook and Twitter management programs or contact us to start discussing your social media strategy.