A Bit More

Before joining Bluetrain, Roxanne studied Public Relations at MacEwan University. Her decision to pursue a career in marketing and communications sparked in 2008 while working for a ski and snowboard tour company where she managed their social media accounts.

Since then, she has taken on roles such as Assistant to the Editor for the Alberta Dental Association & College, and Communication Coordinator for a health and wellness company which landed her in China to help develop an interactive software program.

At Bluetrain, Roxanne’s focus includes the strategic planning and execution of digital content and on-going SEO tactics for client sites to help with organic search rankings, conversions, and guiding customers through the buyer’s cycle. She loves that Bluetrain uses data to monitor trends, identify opportunities, and make recommendations.

When she’s not working or getting into debates over the Oxford comma, you can find her snowboarding in the mountains, practicing her golf swing, or spending quality time with family and friends.