A Bit More
Upon graduating from Business Administration at Wilfrid Laurier University, Shannon started her marketing career at a meal-planning start-up in Toronto. Since that time, Shannon has gained substantial digital marketing experience from two digital agencies and most recently as Social Media & Local Marketing Manager for The Rec Room (Cineplex Entertainment).
Shannon is proud to be returning to Bluetrain as of April 2019, and since first joining Bluetrain in 2015, has completed multiple digital marketing certifications (ie. Google Ads and PPC Practitioner) and has found a passion for digital strategy, online advertising, social media marketing, Google Tag Manager, and Google Analytics. Shannon has done 50+ implementations of Google Analytics to effectively recognize online patterns and trends, creating custom dashboards for meaningful metrics and insights.
In her spare time, Shannon loves to play tennis and volleyball, eat ice cream while watching The Bachelor, travel to new cities and trying all the good food Edmonton has to offer.