AI in Digital Marketing and SEO: The Future of Marketing
Artificial Intelligence (AI) is no longer just a buzzword—it’s a game-changer in the world of digital marketing and SEO. From optimizing content to analyzing data, AI-powered tools are transforming how businesses connect with their target audience. Whether you’re a content marketer, a business owner, or just someone curious about the future of marketing, understanding the... Read More
The Ultimate Guide to Learn Facebook Ads
Costs, Strategies, and Benefits for Your Business Facebook has become one of the most powerful platforms for businesses to advertise their products or services. With over 2.9 billion monthly active users, Facebook offers unparalleled reach and targeting options for businesses of all sizes. However, many small business owners often ask, “How much do Facebook ads... Read More
Small Business Week Canada: Unlocking Social Media Success
For Small Business Week Canada this year, we were asked to join in the festivities to help celebrate entrepreneurship and small businesses in our community. Our very own Social Media specialist, Merilyn Tuazon, had the honour of speaking at Strathcona County – Economic Development and Tourism’s 2023 Small Business Week Conference. Here’s an inside look... Read More
Don’t Make These Online Advertising Mistakes!
Running online advertisements is a powerful and cost-effective way to promote your business and connect with your target audience, ultimately increasing the number of conversions. When utilizing a marketing tool like this, having a strategy is imperative. Too often, we see organizations set up online advertising with little to no plan or follow-through, a tactic... Read More
Why You Should Audit Your Social Media
Looking to evaluate your online presence and learn precisely how your brand is performing on social media? If you feel like you’re just going through the motions and not leveraging your social media profiles effectively, it’s time for a social media audit! An “audit” can sound intimidating, but it doesn’t need to be. Here are... Read More
Where Should You Prioritize Your Social Media Ads?
Looking to reach your target audience and convert them into customers? Social media advertising is your answer! One of the most effective forms of digital marketing, social ads are a major opportunity for everyone from small businesses to larger organizations. Choosing what social platforms to use is your first consideration, and unfortunately, it’s not a... Read More
Let’s Talk Social Trends
If you’re a social media manager, you’ve probably been curious about the trends in social media for 2023. So, let’s talk about Social Trends! We recently attended the SocialNext Digital Marketing Insights conference and are here to share some key takeaways. Keep reading; they may be different than you might think! Top 6 Trends to Follow... Read More
How to Do Always-On Marketing
Curious about what Always-On Marketing can do for your business? Book a call with our team to get started. Marketing is crucial to growing brand awareness, engaging with potential customers, and building customer loyalty. As customers increasingly expect a personalized experience with brands, always-on marketing is becoming an especially fashionable way for brands to create... Read More
Ranking in Google: What Matters Most in 2022
Ranking in Google’s search results is key to getting your content in front of your target audience. However, keeping track of algorithm changes can be very challenging, and knowing which Google ranking factors really matter can be even harder. How many ranking factors does Google have? Well, lots, but don’t let this overwhelm you –... Read More
Social Trends: How to Rebrand Your Social Media Accounts
How to Change or Update Social Accounts When You Have Launched a Rebrand. Is it time for a refresh of your brand? There are many reasons for wanting to change things up, whether it’s keeping up with current trends, to better reflect your current business or responding to customer feedback — whatever your reason, rebranding... Read More