Web Analytics: Is Your Focus on the Right Data?
When people think about web analytics often what comes to mind are overrated metrics like: Visits (or sessions) Pageviews Bounce rate Visit duration Marketers often review these metrics for all traffic across a website and present reports to management that often look similar to the screenshot below. This looks great, right? How can management not... Read More
Bryan SmithRethinking Recruitment for Alberta Oil & Gas Jobs
How Online Marketing Can Help Alberta Companies Recruit Smarter The caption under a recent headline by Maclean’s magazine about the best-paying, most hire-happy industries in Canada reads: Why you should learn math and move to Alberta. Working and living in Alberta, we’re all well aware of the challenges Alberta’s companies in the oil and gas... Read More
Bryan SmithOngoing SEO Services – Insurance For Business – Because Mayhem is Everywhere
“Mayhem is everywhere” is the tagline of a popular ad campaign for AllState Insurance. It features actor Dean Winters playing the role of Mayhem, because you don’t expect the things that happen, things you need to be insured against. If you’re a business owner, you don’t think twice about taking out insurance for your business.... Read More
Bryan SmithBluetrain’s Online Marketing Team Expands in Edmonton
The Spring of 2013 has been busy at Bluetrain and we’ve recently grown our team to 13 amazing individuals with the addition of both an SEO Strategist and Account Manager in our Sherwood Park, Alberta office (just outside of Edmonton). Whiz-Bang SEO Strategist – Shauna Carther Our new SEO Strategist, Shauna Carther, comes to us... Read More
Bryan SmithChecklist for an ‘SEO Friendly’ CMS
Updated: This post has been updated from its original version from July 29, 2007. There is a common website design and marketing issue I come across often. The majority of website design firms have a proprietary content management system (CMS) for the websites they develop. The challenge working with many of these systems is that... Read More
Bryan Smith