Sign up for our Newsletter for regular updates and digital marketing tidbits.

Ongoing SEO Services – Insurance For Business – Because Mayhem is Everywhere

“Mayhem is everywhere” is the tagline of a popular ad campaign for AllState Insurance. It features actor Dean Winters playing the role of Mayhem, because you don’t expect the things that happen, things you need to be insured against. If you’re a business owner, you don’t think twice about taking out insurance for your business....  Read More

Bryan Smith

What The Heck Is Online Marketing…And How Do I Use It?

What The Heck Is Online Marketing…Part 1-Remarketing I wrote this blog nearly 8 months ago, it having never been posted I thought I would look through it again before posting it now!  It is interesting to look back, even if only 8 months, and see how much life has changed in such a short stretch...  Read More

Mark Neufeld

The Internship: 5 Online Marketing Lessons from a Movie About Google

Last Friday, thanks to our fearless leader, Bryan, we went to the new Google Internship movie as a fun office teambuilding activity – particularly important since the office has been growing (I’m one of the new additions) and we wanted to get to know each other better. The Internship is a new movie with Vince...  Read More

Alyana Angus

Online Customer Service – Social Customer Care

Do You Care About Your Customers? Then, do something about it, online. Customer service is an everyday reality for all of us. Unless you’re living off the grid somewhere, chances are pretty good that you are having at least one interaction per day with a company or organization -that you are a customer of. Far...  Read More

Diana Gaviria

Bluetrain’s Online Marketing Team Expands in Edmonton

The Spring of 2013 has been busy at Bluetrain and we’ve recently grown our team to 13 amazing individuals with the addition of both an SEO Strategist and Account Manager in our Sherwood Park, Alberta office (just outside of Edmonton). Whiz-Bang SEO Strategist – Shauna Carther Our new SEO Strategist, Shauna Carther, comes to us...  Read More

Bryan Smith

Google’s Penguin 2.0 Update: Was Your Site’s SEO Hit by Penguin?

Penguin 2.0 SEO Impacts: Was your site hit by the Penguin 4 Update? Penguin 2.0 (aka Penguin 4) has been unleashed by Google. On May 22, 2103, the latest round in Google’s war on web spam, Penguin 2.0, had SEOs and website owners biting their fingernails wondering if they would be hit. Penguin 2.0 is...  Read More

Tina Wilson

Zero Moments of Truth in Online Advertising

Ok, so there’s a double-meaning in the title – punning (as usual) on Google’s ZMOT – Zero Moment of Truth philosophy, and the concept of truth in advertising. But the literal interpretation of this phrase is definitely one I can get behind. There is essentially no truth in advertising – the moments of truth start...  Read More

Diana Gaviria

Google Advertising – Online Advertising Advice Directly from Google.

Live via YouTube. Hosted by Bluetrain. Google Advertising, including Google Display Advertising, and Google pay-per-click (PPC) advertising, all fall under the Google Engage for Agencies Program. On Tuesday, March 5, 2013, Bluetrain Inc. and one of its friends,  Adster Creative, are hosting an exclusive glimpse into the future of Google advertising, presented as a “Google Engage...  Read More

Diana Gaviria

HTML5, Responsive Design and SEO in 2013

HTML5, Responsive Design and SEO in 2013 When it comes to SEO, I like to be ahead of the curve. If there is something on the horizon that has the potential to enhance SEO then I want to try it… first. When it comes to the future of SEO, I’m all about being on the...  Read More

Tina Wilson

SEOmoz is Awesome, and Deserving of Chocolate

Well, anyone who knows SEO, knows about SEOmoz. They provide great, easy-to-use SEO software, that makes our lives, as online marketers, a heckuva lot easier. I sent someone at SEOmoz a wee shipment of Fleur de Sel Caramels. Why on earth would I do that? Are they deserving of chocolates? It’s not like they’re some SEO-Wizard...  Read More

Diana Gaviria

Learn how digital marketing can benefit your business.

Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now