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Zero Moments of Truth in Online Advertising

Ok, so there’s a double-meaning in the title – punning (as usual) on Google’s ZMOT – Zero Moment of Truth philosophy, and the concept of truth in advertising. But the literal interpretation of this phrase is definitely one I can get behind. There is essentially no truth in advertising – the moments of truth start...  Read More

Diana Gaviria

Google Advertising – Online Advertising Advice Directly from Google.

Live via YouTube. Hosted by Bluetrain. Google Advertising, including Google Display Advertising, and Google pay-per-click (PPC) advertising, all fall under the Google Engage for Agencies Program. On Tuesday, March 5, 2013, Bluetrain Inc. and one of its friends,  Adster Creative, are hosting an exclusive glimpse into the future of Google advertising, presented as a “Google Engage...  Read More

Diana Gaviria

HTML5, Responsive Design and SEO in 2013

HTML5, Responsive Design and SEO in 2013 When it comes to SEO, I like to be ahead of the curve. If there is something on the horizon that has the potential to enhance SEO then I want to try it… first. When it comes to the future of SEO, I’m all about being on the...  Read More

Tina Wilson

SEOmoz is Awesome, and Deserving of Chocolate

Well, anyone who knows SEO, knows about SEOmoz. They provide great, easy-to-use SEO software, that makes our lives, as online marketers, a heckuva lot easier. I sent someone at SEOmoz a wee shipment of Fleur de Sel Caramels. Why on earth would I do that? Are they deserving of chocolates? It’s not like they’re some SEO-Wizard...  Read More

Diana Gaviria

Checklist for an ‘SEO Friendly’ CMS

Updated: This post has been updated from its original version from July 29, 2007. There is a common website design and marketing issue I come across often.  The majority of website design firms have a proprietary content management system (CMS) for the websites they develop. The challenge working with many of these systems is that...  Read More

Bryan Smith

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