Can Google’s Driverless Car Drive Better Than You?
Imagine you’re driving to work one morning and as you look over at the car next to you, you notice the driver is fast asleep at the wheel. Immediately you are thrown into a state of panic because the car is still going 60 km/hr and you’re both approaching a traffic stop where several cars... Read More
Diana GaviriaBluetrain in the Edmonton Journal
As this recent feature in the Edmonton Journal affirms, no man is an island, and an entrepreneur is only as strong as her support network. Last week, the Edmonton Journal polled our city’s most successful entrepreneurs to discover who they surround themselves with in order to keep business booming. We’re proud (and not surprised!) that... Read More
Diana GaviriaHas Google’s Hummingbird Algorithm Improved Search?
On September 26th, just days after dropping the so-called (Not Provided) bomb, Google announced their new search algorithm: Hummingbird. This new algorithm is supposed to be faster and more precise than the previous algorithm and marks Google’s move toward a more semantic web. What’s a ‘semantic web’ you ask? Before you Google it, read what... Read More
Diana GaviriaKeep Calm and Carry On: Moving Past 100% (Not Provided)
About two years ago, Google announced that searches made on a secure Google webpage would no longer deliver the search term to the destination site. Almost immediately following the announcement, certain SEO bloggers began claiming the death of SEO, and websites began to count down to the day when keyword data would disappear completely. That fateful day... Read More
Diana GaviriaTeaming Up With Clients To Help Retailers!
One of our clients Canadian Retail Solutions (CRS) is a premier Point of Sale (POS) and Inventory Management Software provider in the country! We are excited to be taking part in a sweepstakes that they have on right now for their 20th anniversary. They are taking this time to give back to their valued clients... Read More
Mark NeufeldSouthern Alberta Floods, Disasters, and Online Marketing
When writing this post, I wanted to talk about “online marketing” in a way that didn’t make it sound like taking advantage of people’s misery for corporate gain, which this isn’t. Really it isn’t. See – not an easy task. That said, in our world of organic search and online marketing, there are many ways... Read More
Diana GaviriaOngoing SEO Services – Insurance For Business – Because Mayhem is Everywhere
“Mayhem is everywhere” is the tagline of a popular ad campaign for AllState Insurance. It features actor Dean Winters playing the role of Mayhem, because you don’t expect the things that happen, things you need to be insured against. If you’re a business owner, you don’t think twice about taking out insurance for your business.... Read More
Bryan SmithWhat The Heck Is Online Marketing…And How Do I Use It?
What The Heck Is Online Marketing…Part 1-Remarketing I wrote this blog nearly 8 months ago, it having never been posted I thought I would look through it again before posting it now! It is interesting to look back, even if only 8 months, and see how much life has changed in such a short stretch... Read More
Mark NeufeldThe Internship: 5 Online Marketing Lessons from a Movie About Google
Last Friday, thanks to our fearless leader, Bryan, we went to the new Google Internship movie as a fun office teambuilding activity – particularly important since the office has been growing (I’m one of the new additions) and we wanted to get to know each other better. The Internship is a new movie with Vince... Read More
Alyana AngusOnline Customer Service – Social Customer Care
Do You Care About Your Customers? Then, do something about it, online. Customer service is an everyday reality for all of us. Unless you’re living off the grid somewhere, chances are pretty good that you are having at least one interaction per day with a company or organization -that you are a customer of. Far... Read More
Diana Gaviria