Boost Fundraising Results With This One Simple Action
Before beginning freelance writing, I worked as a fundraiser for the University of Oxford, so when asked to write a post that would help Canadian nonprofits maximize their online success, I jumped at the chance. Digital marketing is a growing part of fundraising campaigns, and we’ve already talked about ways that charities can market themselves... Read More
Lucy Erickson3 Ways Google Analytics Can Help Your Business Get Results
When most people think about Google Analytics, the first reports that jump to mind are often basic metrics like: Visits (or sessions) Pageviews Bounce rate Visit duration Chances are you’re already tracking these indicators, but they aren’t telling you much. So which reports are actually going to generate valuable insights and results for your business?... Read More
Shannon YoungBluetrain Earns a Premier Google Partner Badge
Just when we thought we had left our Brownie and Boy Scout badge-wearing days behind us, Google has bestowed us with our very own Premier Google Partner Badge. They like us. They really like us! What does it mean? The Premier Google Partner badge highlights Bluetrain’s expertise and represents our team’s dedication to growth, excellence,... Read More
Alyce KominetskyBluetrain President Receives a 2016 Business in Edmonton Leaders Award
Bluetrain would like to congratulate Bryan Smith on his 2016 Business in Edmonton Leaders Award from Business in Edmonton Magazine! Recipients are chosen by an independent panel of judges based on business success, contribution to the community through philanthropic efforts and dedication to their industry. Bryan has built an innovative and successful company that has... Read More
Alyce KominetskyNovelty Biases: Why “Shiny and New” Wins out over “Tested and True”
Have you ever wondered why people are perpetually drawn to the latest and greatest products? Whether it’s the latest model of a hot car, a recently updated iPhone, or even a new pair of shoes, it seems that “shiny and new” always wins out over “tested and true”. According to research out of Belgium, our... Read More
Alyce KominetskyWhy 22% of Edmonton’s Population Simply Ignore Traditional Advertising
If you’re in marketing (or HR for that matter) you’ve likely been served a multitude of articles inviting you to learn more about the so-called “millennial mindset”. And while the “millennial” concept is a loose one at best (replace the word “millennial” with “young person” and you’ll notice that a lot of the same psychographic characteristics still... Read More
Diana Gaviria3 Common Misconceptions About Content
It’s no secret that good content boosts Google rankings, drives website traffic, and of course, makes users very happy. However, damaging misconceptions are holding some organizations back when it comes to creating great content. Aside from addressing what it really takes to create awesome content, today’s post contains a content lesson our team learned the... Read More
Diana GaviriaXML Sitemaps vs. HTML Sitemaps: What’s the Difference?
Every website has two types of users: The humans: and the machines: Web crawlers (also known as spiders, bots or automatic indexers) use XML Sitemaps to create search engine indexes. Human users use HTML Sitemaps to navigate websites. Does your website need both types of Sitemaps? Let’s find out! What is an XML Sitemap? When... Read More
Glenn WalkerA Beefy Issue: What Alberta Marketers Can Learn From #BoycottEarls
After an intense week of social media onslaught, Earls has reversed its decision to source only Certified Humane® meat and cut out Alberta beef in the process. Instead, the company will be working closely with Canadian ranchers and certifiers to supply its kitchens with meat that is humane and local. A real win-win for both... Read More
Diana GaviriaSee What Happened When Google Sent Our Team a Paint Nite Kit [Time-Lapse Video]
First off, thank you, Google, for sending us this wonderful paint nite kit! Our team thoroughly enjoyed it during last month’s team social and were extremely proud of the “art” we managed to create. Some highlights of the afternoon included: seeing Bryan in a smock, watching Glenn paint an interesting picture then proceed to... Read More
Jodie Worobec