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How To Do Awesome Blog Post Research (And Why It Matters)

With the rise of content marketing, the ability to quickly and accurately research new topics is at a premium. As an academic-turned-writer, sometimes I feel like it’s my superpower.   Me, submitting blog posts. Image credit: justpo.st So today’s post has two parts. First, I’ll share why I think good fact-checking should be a priority...  Read More

Lucy Erickson

3 Ways Google Analytics Can Help Your Business Get Results

When most people think about Google Analytics, the first reports that jump to mind are often basic metrics like: Visits (or sessions) Pageviews Bounce rate Visit duration Chances are you’re already tracking these indicators, but they aren’t telling you much. So which reports are actually going to generate valuable insights and results for your business?...  Read More

Shannon Young

Read about Bluetrain’s values and approach.

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