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How To Do Awesome Blog Post Research (And Why It Matters)

With the rise of content marketing, the ability to quickly and accurately research new topics is at a premium. As an academic-turned-writer, sometimes I feel like it’s my superpower.   Me, submitting blog posts. Image credit: So today’s post has two parts. First, I’ll share why I think good fact-checking should be a priority...  Read More

Lucy Erickson

Why 22% of Edmonton’s Population Simply Ignore Traditional Advertising

If you’re in marketing (or HR for that matter) you’ve likely been served a multitude of articles inviting you to learn more about the so-called “millennial mindset”. And while the “millennial” concept is a loose one at best (replace the word “millennial” with “young person” and you’ll notice that a lot of the same psychographic characteristics still...  Read More

Diana Gaviria

6 Considerations for Marketing to Apprehensive Albertans in 2016

With the recession predicted to last through late 2016, Alberta businesses continue to face tough decisions when it comes to marketing. So, how can you tweak your strategy to ensure that your organization not only survives this difficult time, but comes out of the recession stronger than ever? Race ahead of your competition, get to...  Read More

Bryan Smith

Why You Should Keep Marketing During a Recession (Especially If Your Competitors Aren’t!)

  Earlier this year when reports started swirling about the troubled Canadian economy, Alberta businesses began bracing themselves for the possibility of a recession. Some reacted faster than others with a handful of businesses preemptively laying off staff and cutting non-essential expenditures. And given that oil prices continued to falter this summer even the most...  Read More

Bryan Smith

Read about Bluetrain’s values and approach.

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