Type: Part-Time & Full-Time.
Full-Time Salary: $50,000 – $60,000, based on experience and qualifications.
Part-Time Compensation: Pro-rated based on $50K–$60K FTE, depending on hours worked.
Deadline: October 9th, 2026.

Join an experienced digital marketing team with strong core values and a close-knit culture that drives year-over-year growth for our clients!

Bluetrain’s performance-based, always-on approach to digital marketing helps our clients navigate one of the fastest-changing industries in the world. Think of us as an online marketing conductor, providing the insights and online expertise our customers need to drive their businesses forward.

Bluetrain acts as an advanced digital marketing team for progressive clients from varying industries across North America. Recognizable clients we work with include organizations such as EPCOR, SOS Children’s Village, Swimco, Anthem Properties, and Strathcona County.

We currently have opportunities for both part-time and full-time Digital Advertising Specialist.

What You’ll Do

As the Digital Advertising Specialist at Bluetrain, you will define and execute strategic campaigns across a wide range of digital platforms, including paid search, paid social, programmatic display, audio, and more, analyzing performance and providing actionable insights to help clients achieve their goals. You act as a bridge between technical and non-technical teams, translating data into clear strategies and solutions. Collaborating with account and operational teams, you guide campaign planning, optimization, and reporting, using your expertise and communication skills to deliver measurable results across all digital channels.

  • Set up and configure ad accounts across paid search, social, and programmatic platforms, among others,  using best practices and standard operating procedures to ensure optimal delivery and performance.
  • Conduct AI-assisted audience and keyword research and provide conversion-focused landing page recommendations to maximize cross-channel ad efficiency.
  • Partner with internal and external teams to align dynamic ad messaging, creative assets, and bidding strategies with client growth goals.
  • Manage and optimize multi-channel media strategies utilizing modern campaign types such as Performance Max, Advantage+, and programmatic audio/display.
  • Oversee monthly client ad budgets using automated pacing and smart bidding algorithms to maintain optimal ROAS and ROI across channels.
  • Plan and execute continuous A/B and multivariate tests across ad creatives, audience signals, landing pages, and AI bidding models.
  • Analyze cross-channel campaign data to deliver strategic recommendations and actionable insights in client reports and meetings.
  • Communicate performance insights, attribution modeling trends, and strategic optimizations clearly to clients and internal leadership.
  • Stay ahead of digital media innovations, emerging AI ad tools, privacy regulations, and new platform features to drive campaign growth.
  • Maintain current certifications across key advertising ecosystems (including Google Ads, Meta, StackAdapt, LinkedIn, Spotify, and Pinterest).

What You Bring

You’re skilled at executing campaigns across a variety of digital advertising channels, including paid search, paid social, programmatic display, and audio, and can monitor performance metrics to identify opportunities for optimization. You work professionally and cooperatively with clients and teammates to support a collaborative work environment. You understand the value of data-driven digital advertising in helping clients achieve their business goals.

Qualifications

  • A Degree or Diploma in Marketing, Business, or a related field is an asset
  • Minimum 1–3 years of hands-on experience with digital advertising, including paid search, paid social, programmatic display, and other digital channels
  • Experience managing and optimizing both DTC and B2B digital advertising campaigns
  • Practical experience with analytics and tag management platforms, including regular monitoring, reporting, and performance measurement
  • Familiarity with marketing measurement tools for conversion tracking, attribution, and campaign performance
  • Strong problem-solving skills and a performance-driven mindset with attention to detail in campaign execution
  • Excellent written and verbal communication skills, with the ability to clearly collaborate with teammates and support client communications

While you bring some knowledge and experience to the table, we also understand that you want to develop in your career, so we provide training to our new colleagues. We hope that you will impart that knowledge and experience to the team as well, as we provide mentoring opportunities.

What You’ll Get

As our new colleague, you’ll be part of the continuing growth of a local success story! You will be surrounded by smart, passionate teammates who collaborate and innovate to provide our clients with the best possible solutions to their digital marketing challenges!

We believe that happy, healthy employees produce the best results, so we proudly support life balance initiatives such as:

  • Progressive remote work policy for working outside the office on a hybrid, short-term, or extended basis (role-dependent)
  • Flexibility in hours to start and end your day
  • Monthly team social activities (AKA the Bluetrain Culture Club! Activities include scavenger hunts, painting, holiday-themed celebrations and more!)

We get that you care about your team and your community, so we regularly engage in social activities to help us all stay connected.

Bluetrain’s Commitment to Diversity & Inclusion

At Bluetrain, our passion is to “Do Great Things, With Great People.” We recognize that working with a diverse group of team members, clients, and partners increases our ability to produce greatness in both our work and community. Bluetrain is committed to fostering diversity and inclusion through implementing policies and practices that support that vision.

Inclusivity is the key to actually maintaining (not just creating) diversity in the workplace. An inclusive approach is thoroughly integrated into the ongoing activities, operations, and relationships of the organization. Bluetrain will make every effort to identify and remove barriers to inclusion and continuously improve through a process of evaluation and change.

Apply

If you are passionate about digital advertising and the above description sounds like you, please send a cover letter and resume to: [email protected]. Please note “Digital Advertising Specialist” in the subject line, with your preference of either Part-Time or Full-Time.

Thanks to all applicants for your interest in working with Bluetrain. Only candidates short-listed will be contacted.