Our Search Engine Optimization (SEO) Services
The SEO audit involves a full website health check, with our search engine experts analyzing everything from your website’s current level of SEO, both technical and content, to how you measure up to competitors online. Then we’ll provide comprehensive findings and recommendations so you know exactly how you can improve your website and search presence.
Quality content is essential to search engine success. The content strategy is a vital piece to any digital marketing strategy. This is where we audit your online presence, identify communication opportunities, and provide you with actionable tactics to connect you with your audience. Often this will be a combination of new website pages to add and a plan for ongoing content marketing to build authority.
Using keyword research customized for your business as well as a number of SEO best practices, we go to work on your website’s information architecture and content to ensure it is delivering an optimal user experience and loved by search engines. Our SEO strategists take user personas into account and their intent when arriving at your content to ensure relevancy of our recommendations.
Website Development Consultation
We partner with top web developers to help our clients build websites that are beautiful, search-friendly, and perform. Our SEO experts review sitemaps, wireframes, design mockups, and development sites to ensure your new website will meet your business goals upon launch. As our founder often says, “why plan a party and not send out any invites” – we make sure your website investment is worthwhile.
Using multiple Web Analytics tools, we track the organic search performance of your website and report to you on a monthly basis so that you have the information you need to make even better marketing decisions. Most importantly, we go beyond simply assessing your search results position, but rather evaluate the actual business goals being generated by organic search users.
Ongoing SEO Management
Ongoing maintenance of your SEO means that you get to sit back and trust our experts are monitoring your website’s search engine health and make sure it stays up to date with the latest developments in search. Your Account Manager will meet with you monthly to review our detailed recommendations to drive continual SEO improvement.
Need help optimizing your website and online presence?
Bluetrain provides Gienow Renovations with call tracking, remarketing and SEO services and I couldn’t be happier with them! Our website has improved and we’ve really increased our online presence!
SEO (Search Engine Optimization) is the ongoing process of ensuring your website is easy to find in the organic / free / natural search results (ie. Google, Bing). There are many technical elements (hundreds actually), but at its core SEO is very simply good marketing applied online. Build a technically sound user-friendly website, write quality content, and effectively engage with your audience online. Making websites search-engine friendly is important because it means that not only will search engines readily find and index your site, but people (who are already looking for a business like yours) will too!
The vast majority of all clicks on search engine results are organic / natural listings. More importantly, organic search traffic is often the largest driver of online traffic to your website. To not focus efforts on SEO simply puts you at risk of having competitors take up search engine real estate you want. Overall, SEO boosts the value of every single element of your digital marketing strategy by making it as easy as possible for customers to find your organization online.
Great relevant content and quality inbound links/citations have been important for SEO since the beginning, and still positively influence search positioning. Also, understanding which keywords/topics people are using to find your business (and answering the buyer intent) can help drive more traffic as can being mobile-friendly (ie. responsive web design, AMP, fast load speed). Overall, there are a couple hundred always evolving algorithm factors, so the best approach is a long-term view and implementing a sustainable marketing strategy.
In general, an audit is an opportunity to check the “SEO health” of your website from a technical perspective, and can also offer information related to what barriers may exist off-site, such as Google My Business and local maps. It gives you a baseline so you know where to start improving your site’s technical foundations, content, and online presence so your organization can start to bask in the warm glow of first-page search engine results.
SEO has become more complex as Google and other search engines update their algorithms. The days of quick-fix tricks like keyword stuffing meta tags are over, creating a better user experience for everyone. Competition is steep for those coveted top spots on search engine results pages, and SEO is no longer a ‘nice to have’—it’s a necessity. Modern-day SEO success will come to those that view it as part of their ongoing marketing, and not as a one-time project.
We use Google Analytics, Google Search Console, and other tools to assess key performance indicators and check how your website is performing. More importantly, we evaluate whether organic search users are taking the specific actions that you want them to take on your site. Results are then captured in reports and communicated to you by a dedicated account manager during a monthly meeting.
As artificial intelligence (machine learning) plays an even bigger role in search engines, websites that communicate the meaning and context of their content in a way that search engines can clearly understand are being rewarded with enhanced presentation in search results (think ratings, links, and images). Machine learning and structured data markup are two trends we’re keeping an eye on here at Bluetrain. Generally, search engines are moving towards answering more user queries directly in the search results or through voice (ie. Google Home) so thinking about how that impacts your industry is essential moving forward.
This depends on the scope of the services that your company needs. As marketers ourselves, we have a huge amount of respect for our clients and we will work with you to create a custom strategy that fits your organization goals, website size, and budget. Successful SEO is a long-term commitment and the partnerships that develop over months and years are one of the reasons why we love this industry. As SEO is an ongoing process, we encourage you to look at an annual budget, which for most average clients would be $25K-50K+ per year.
We help our clients through every phase of the SEO process which often involves a website audit, keyword research, on-page optimization, facilitating copywriting, customized SEO strategies, monthly reporting, and ongoing management. We also offer SEO consulting to clients in the process of redesigning or developing a new website. Ongoing management tactics are based on a combination of baseline health checks and custom strategies for continual improvement (such as adding new content).
The short answer is yes, it absolutely does. We’ve seen some clients increase their traffic exponentially after implementing an SEO strategy, however, it, of course, depends on where you're starting from and your market. We can help you be the hero that creates the kind of return on investment for your company that matters. But, every so often we hear the dreaded phrase, “I’ve tried SEO before and it didn’t work”. If you are in that position, please get in touch. Chances are, your SEO strategy was not implemented properly (ie. was a project instead of a marketing approach) but still has the potential to generate the results you want.
Although we are SEO geeks, it’s true, it’s our communication style and professional account management that sets Bluetrain apart from other SEO companies. We speak in plain English and come from a business and marketing background, likely just like you. We take the time to make sure you understand exactly how we’re improving your site every step of the way so you, in turn, can report results with confidence (and look like a total marketing genius)! We encourage you to read more About Bluetrain.