Do you or your staff want to learn more about SEO and how to accurately and effectively measure results using tools like Google Analytics, Google Tag Manager, and Google Data Studio? Want to improve your online advertising skills through Google’s Search and Display networks? Or do you struggle with Content Marketing and Marketing Strategy?
Bluetrain’s Digital Marketing Training Courses are designed to empower marketers and business owners to feel more comfortable and confident in this digital space while proving ROI for these online ventures.
The world of digital marketing can be overwhelming. For teams or individuals who want to break into the industry, the possibilities are endless. Throughout our course catalogue, our strategists work to teach you how to attract the right customers online, prove ROI, and create digital strategies that actually work.
Upgrade Your Digital Marketing Campaigns
Our online digital marketing courses focus on interactive learning delivered remotely to your team. All of our course curriculums are created and delivered by Bluetrain’s senior digital marketing strategists.
What is the benefit of training from Bluetrain? The advantage of training with a Digital Agency over a traditional school: our instructors are actively working in this ever-changing industry. This means that we are up to date on the latest trends, algorithm updates, or market changes.
We also pride ourselves on being a data-driven agency. All of the strategies that we teach are based on our real-world experience, rigorous testing, and deep analytical dives.
Learn Together From Home
In order to ensure the safety of our staff and students, our training is being delivered through online learning. This means that you and your team can follow along every step of the way, through screen share, live demonstrations, and interactive question and answer sessions.
Digital Marketing Online Courses
Select one or more of the courses we offer:
Search Engine Optimization (SEO)
SEO is the cornerstone of any organization’s inbound marketing campaign and a key part of our identity as an agency. Our SEO 101 course focuses on the most important SEO elements needed to start your own optimization strategy and to successfully complete a high-level optimization of your website.
Digital Marketing 101
This is great entry-level training for our digital marketer program. A practical overview showing you how your business can best leverage your digital channels to achieve your organizational goals. In this training, we cover everything from the ROI associated with email marketing to the conversion metrics associated with organic search and how each of those can contribute to real-world conversions for your business.
Google Analytics, Tag Manager, & Data Studio Reporting
Web analytics is an essential part of a robust marketing strategy. That being said, more often than not, this is the most ignored step (even by some of the most expensive and renowned advertising agencies). Our analytics training empowers marketers to track and report on their efforts and find out what actually works. In this course, we’ll cover Google’s full reporting suite including Analytics, Tag Manager, and Data Studio.
Online Advertising (focus on Google & Facebook)
Our Paid Advertising course breaks down the practical steps in planning, implementation, and reporting of both Google Ads and Social Media Marketing campaigns. Through this training, we will review the importance of these channels and what type of campaign goal these channels work best for.
Content Marketing (focus on personas & strategy)
So you’ve heard that blogs are supposed to be a key piece of any digital marketing strategy but what exactly does that mean? In our Content Marketing training, we focus on the content lessons that we’ve used to move clients from the bottom of the SERPs to page 1. We’ll start with the creation of your personas, how that connects with the ‘intent’ of your keywords, and how to use that to drive a seriously effective content strategy.
Don’t see a topic you’d like to learn more about? Let us know! We’d be happy to chat and see if we can add or customize a training course to fit your needs.
Our training sessions are completely customizable to help your business achieve its online goals.
Become a Digital Marketing specialist today!
Book Your Training Session
An investment in knowledge pays the best interest!
Sharing our digital knowledge allows our clients to tackle their marketing strategies with total confidence.
The presentations can be done in person at your location or online via webinar or other video-sharing platforms.
To attend our training sessions you may require:
● Internet connection
● A passion for nerding out
Our training sessions often range from 1-4 hours depending on audience and objectives.
No minimum number is needed; however, the average would typically be a half dozen and up.
Our Digital Marketing Training Courses range in price and vary based on the topic covered, audience size, Bluetrain staff participating and customization. Bluetrain is happy to provide a detailed estimate after having an exploratory discussion about your needs and goals.
We have run Digital Marketing training for clients and organizations such as Rohit Communities, Beaverbrook Group, Alberta Agriculture, Strathcona County, University of Alberta School of Business, MacEwan Continuing Education, and more.
“I’ve had the opportunity to work with Bryan and his amazing team at Bluetrain for several years and I’ve learned so much about digital marketing, technical trends and how to continuously improve my goals online. His team of account managers and digital experts focus on educating their clients to help them make better and informed decisions. I think it’s vital for marketing professionals and organizations to learn how digital is a large part of the overall strategy.”
– Linh Pham, Marketing Manager, MacEwan University