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The SEO’s Guide to YouTube SEO

Did you know that the second most trafficked search engine on the internet (behind Google) is actually YouTube? On top of that, it’s also the second most trafficked social platform (behind Facebook). That’s right – so ‘too bad’ Twitter, ‘I don’t think so’ Instagram, and ‘take that Tik Tok’! (Okay sorry…I’m done.) While many marketers...  Read More

Terri Carlson

Using Google Ads For Brand Awareness

If your website is doing well in the search rankings, you may wonder if online advertising—or Google Ads—are necessary. While it’s not a yes or no answer, depending on your business, you probably should be using them. Even Google Ads has Google Ad Campaigns. How do Google search ads work? Google Ads, formerly known as...  Read More

Bryan Smith

Resources for Businesses In the COVID-19 Pandemic

There’s no overstating it: we live in uncharted times. Since the second week of March, the spread of COVID-19 in North American has changed our daily lives drastically. With orders from the Prime Minister to ‘self-isolate’, borders closing, and toilet paper being stockpiled in the homes of Canadians, business owners and employees across the country...  Read More

Terri Carlson

COVID-19 Precautions

A message from our founder: To our valued partners,  Coronavirus (COVID-19) continues to be top of mind and we’ve been actively monitoring updates from the city, province, and country to help us manage through this rapidly evolving situation. Bluetrain wants to assure our partners that our team is extremely well-positioned to serve your business, regardless of the...  Read More

Roxanne Bonilla

Why You Should Keep Marketing During a Recession (Especially If Your Competitors Aren’t!)

This post was originally published in 2015 and has been updated due to relevancy for the current period.  As someone that meets with multiple companies weekly, it is my experience that when facing a recession the first thing that business owners usually do is cut marketing costs which, in many cases, can prove to be...  Read More

Bryan Smith

Bluetrain Recognized as Top Canadian Agency 3 Years in a Row by Clutch

Since 2007, Bluetrain Inc. has provided high-quality digital marketing solutions. Specializing in SEO, web analytics, Google Ads, social media marketing, and other online advertising services. We are proud to be recognized by Clutch once again for our online marketing work. In a recent press release, we received an award for being a Top Digital Agency...  Read More

Roxanne Bonilla

How to Remove Private, Outdated, or Duplicate Content from Google

It happens to the best marketers. You search for your website on Google and notice the search engine has indexed some pages that you would have preferred to keep private or hidden. This could include outdated information, duplicate content or content that contains sensitive or private information. Once you’ve discovered this content on Google, one...  Read More

Kathy Waterman

Getting to Know Account Manager Sarah Winberg

Sarah joins the Bluetrain team with a diverse background ranging from public relations to radio. Get to know a little more about this driven dog-lover below! 1. What do you do at Bluetrain? I am an Account Manager. 2. What made you decide to apply to Bluetrain? While working in traditional media I started learning...  Read More

Roxanne Bonilla

Ranking in Google Answer (aka Position Zero)

Have a question? Just Google it. Does your website provide the best Google answer? If so, your website will appear in the Featured Answer Snippets, or Position Zero. What is Position Zero? Position is the ranking your website gets when a keyword is searched in Google. You must be thinking that Number 1 is the...  Read More

Matthew Brown

Selling Your Product on Social Media

Did you know that 94 percent of adults in Canada have at least one social media account? Whether it’s people weighing in on the latest political missteps on Twitter, consulting their Facebook circle for drywaller recommendations, or scoping the #ootd from style mavens on Instagram —  social media is as ingrained in our daily routine...  Read More

Shannon Young

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