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Online Advertising: Start Planning and Creating Holiday Ads Now

The holidays will be here before you know it, so now is the time to start planning and creating holiday ads. It may seem a little early, but having extra time helps produce high-quality and compelling online ads that will attract customers and encourage sales during the holiday season. Why Are Holiday Advertising Campaigns Important?...  Read More

Ciprian Rusu

AI – the role we see it playing in SEO in the future (Now too)

Search engine optimization (SEO) helps your website rank in search engine results pages so customers more easily find you and your products or services. The world of SEO is constantly changing, and artificial intelligence (AI) plays a more prominent and significant role in SEO. Here’s a look at AI’s role in SEO and the part...  Read More

Jen Sipari

How to Do Always-On Marketing

Marketing is crucial to growing brand awareness, engaging with potential customers, and building customer loyalty. As customers increasingly expect a personalized experience with brands, always-on marketing is becoming an especially fashionable way for brands to create the best customer experience possible. Read on as we discuss the always-on approach to marketing and how you can...  Read More

Alex Dugas

Ranking in Google: What Matters Most in 2022

Ranking in Google’s search results is key to getting your content in front of your target audience. However, keeping track of algorithm changes can be very challenging, and knowing which Google ranking factors really matter can be even harder. How many ranking factors does Google have? Well, lots, but don’t let this overwhelm you –...  Read More

Alex Dugas

Social Trends: How to Rebrand Your Social Media Accounts

How to Change or Update Social Accounts When You Have Launched a Rebrand.  Is it time for a refresh of your brand? There are many reasons for wanting to change things up, whether it’s keeping up with current trends, to better reflect your current business or responding to customer feedback — whatever your reason, rebranding...  Read More

Chelsey Gilfillan

Responsive Search Ads are Replacing Expanded Text Ads

After June 30th, You Won’t Be Able to Update Expanded Text Ads One thing that is constant is change, especially at Google!  Starting June 30th, 2022, you will no longer be able to create or edit Expanded Text ads. Google’s move to sunset Expanded Text Ads is part of their push for automation with Responsive...  Read More

Ciprian Rusu

WTF is Meta and How Does It Impact Facebook Marketing?

With all the changes at Facebook including the Meta rebrand, is Facebook marketing worth it? We’ve heard “Meta” being talked about a lot lately, but what is Meta? Are you just as confused as the rest of us? We get it!  Facebook has seen a lot of changes lately, with the most notable being its...  Read More

Chelsey Gilfillan

Why Having an SEO Expert at the Table is Crucial for Building a Search Engine Friendly Website

Did you know that the vast majority of website traffic actually comes from organic search engine results?  A 2019 study from BrightEdge found that 53 percent of all trackable website traffic comes from an organic search. In order to rank high on search results for Google, Bing, or other search engines, it’s crucial to build...  Read More

Jen Sipari

Google Analytics is Changing – What You Need To Know About GA4

Google recently announced they will be sunsetting Universal Analytics in favour of Google Analytics 4 (GA4), with plans of fully transitioning by July 1, 2023.  What does this mean for your analytics? Firstly, Google has made it clear that Universal Analytics will stop processing new hits on July 1, 2023 — it will be out...  Read More

Terri Carlson

Core Values Are No Joke

At Bluetrain, we are all for having some fun at work, but something we do take pretty seriously is our core values. Why? Because we strongly believe in the culture we have created with our values as our driving force. The importance of core values to our business can’t be downplayed; they impact every area,...  Read More

Bryan Smith

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