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21 Questions with Digital Marketing Specialist, Jon Boshoff

I got a chance to sit down with Bluetrain’s newest Digital Marketing Specialist, Jon Boshoff, to learn a little bit more about his background and what he brings to the table. 1. RB: Where did you grow up? JB: All over the place! I was born in South Africa and lived in Australia, Fiji, Calgary,...  Read More

Roxanne Bonilla

Email Marketing for Your Business

In the early days of internet consumption, people loved email. An incoming “You’ve got mail!” notification was a source of excitement. But now, with the rise of social media and the annoyance of inbox clutter, do people still like email? Should your business still use email marketing? The short answer is yes. How many people...  Read More

Roxanne Bonilla

Using LinkedIn For Business Marketing

With more businesses than ever using social channels to reach their audience and attract new customers, it is evident that social media marketing is here to stay. While almost any social platform can be utilized for commercial purposes, LinkedIn is undoubtedly the most-used and specialized platform for all things B2B. So, how can businesses use...  Read More

Roxanne Bonilla

Tips for Better Understanding Your Target Audience

How can a business not know who their target audience is? It’s a concept that doesn’t make sense for many. But believe it or not, many entrepreneurs aren’t armed with an ideal customer profile to make their marketing efforts more successful. Instead, they are drowning in the day-to-day operations of their business. It’s a concerning...  Read More

Roxanne Bonilla

21 Questions with Terri Carlson, Bluetrain’s Digital Marketing Specialist

I was fortunate enough to sit down with the newest addition to the team, Terri Carlson. We are excited to have Terri on board as our Digital Marketing Specialist. Learn more about her below! 1. RB: Where did you grow up? TC: I grew up in a tiny community in BC called Paul Lake. It’s...  Read More

Roxanne Bonilla

4 Marketing Strategies Charities Can Cater to Their Cause

I think it’s safe to say that the non-profit and for-profit sectors exist at opposite sides of the business spectrum. After starting my career in charities and moving to the private sector, I realize that those 3-letter qualifiers make a world of difference! But much in the way that old-school marketers said that the rules...  Read More

Terri Carlson

The Quest for the Silver Bullet (A Lazy Marketer’s Habit)

We’re all guilty of looking for it – the silver bullet – that one marketing tactic that’s going to skyrocket conversion rates, grow sales, or acquire new customers. Maybe you came across a company that got a lot of attention from a social media post that went viral. Now, you’re looking for your own solution...  Read More

Bryan Smith

21 Questions with Regan Lavoie, Bluetrain’s Account Manager

I got to sit down with Regan Lavoie, one of Bluetrain’s all-star Account Managers, to learn a little more about this business-minded professional. Bet you’ll never guess who she shares her birthday with. 1. RB: Where did you grow up? RL: Sherwood Park. 2. RB: What did you like most about growing up in Sherwood...  Read More

Roxanne Bonilla

What Your Digital Marketing Agency Needs From You

So, you found a great award-winning digital marketing agency you think would be a good fit for your company. You have done your research and looked at their past work and testimonials. But, before you jump headlong into a project, consider these five points to make sure your partnership with your chosen agency is a...  Read More

Jodie Worobec

10 Steps to Build Your Social Media Portfolio

Starting out can be difficult. Businesses just like yours are regularly publishing content on multiple platforms, so how do you make your messages heard? Follow our 10 steps to build your social media portfolio. 1. Know Your Target Audience Before you begin, consider your current customers: their habits, their lifestyle and the value they get...  Read More

Hannah Martin

Read about Bluetrain’s values and approach.

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