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Tips for Better Understanding Your Target Audience

How can a business not know who their target audience is? It’s a concept that doesn’t make sense for many. But believe it or not, many entrepreneurs aren’t armed with an ideal customer profile to make their marketing efforts more successful. Instead, they are drowning in the day-to-day operations of their business. It’s a concerning...  Read More

Roxanne Bonilla

21 Questions with Terri Carlson, Bluetrain’s Digital Marketing Specialist

I was fortunate enough to sit down with the newest addition to the team, Terri Carlson. We are excited to have Terri on board as our Digital Marketing Specialist. Learn more about her below! 1. RB: Where did you grow up? TC: I grew up in a tiny community in BC called Paul Lake. It’s...  Read More

Roxanne Bonilla

4 Marketing Strategies Charities Can Cater to Their Cause

I think it’s safe to say that the non-profit and for-profit sectors exist at opposite sides of the business spectrum. After starting my career in charities and moving to the private sector, I realize that those 3-letter qualifiers make a world of difference! But much in the way that old-school marketers said that the rules...  Read More

Terri Carlson

The Quest for the Silver Bullet (A Lazy Marketer’s Habit)

We’re all guilty of looking for it – the silver bullet – that one marketing tactic that’s going to skyrocket conversion rates, grow sales, or acquire new customers. Maybe you came across a company that got a lot of attention from a social media post that went viral. Now, you’re looking for your own solution...  Read More

Bryan Smith

21 Questions with Regan Lavoie, Bluetrain’s Account Manager

I got to sit down with Regan Lavoie, one of Bluetrain’s all-star Account Managers, to learn a little more about this business-minded professional. Bet you’ll never guess who she shares her birthday with. 1. RB: Where did you grow up? RL: Sherwood Park. 2. RB: What did you like most about growing up in Sherwood...  Read More

Roxanne Bonilla

What Your Digital Marketing Agency Needs From You

So, you found a great award-winning digital marketing agency you think would be a good fit for your company. You have done your research and looked at their past work and testimonials. But, before you jump headlong into a project, consider these five points to make sure your partnership with your chosen agency is a...  Read More

Jodie Worobec

10 Steps to Build Your Social Media Portfolio

Starting out can be difficult. Businesses just like yours are regularly publishing content on multiple platforms, so how do you make your messages heard? Follow our 10 steps to build your social media portfolio. 1. Know Your Target Audience Before you begin, consider your current customers: their habits, their lifestyle and the value they get...  Read More

Hannah Martin

21 Questions with Carol Reivonen, Bluetrain’s Account Manager

I got to sit down with Carol Reivonen this week to learn a little bit more about this bubbly and driven Account Manager! See for yourself below. 1. RB: Where did you grow up? CR: Mannville, Alberta. 2. RB: What did you like most about growing up in Manville? CR: I liked that you knew...  Read More

Roxanne Bonilla

How to Make Sure Your Business is CASL Compliant – A Lawyer’s Perspective

If you read our previous blog, “Everything You Need to Know about CASL (Canada’s Anti-Spam Legislation)”, you probably already have a solid understanding of the CASL changes that came into place as of July 1, 2017. As a refresher, we’ve invited lawyer Geoff Costeloe from Prowse Chowne LLP to help our readers ensure their businesses...  Read More

Roxanne Bonilla

Google Chrome to Add ‘NOT SECURE’ Label to Websites Without HTTPS – What You Need to Know

For most of the year, the web has been buzzing about Google shifting to label sites that don’t use HTTPS as “not secure”. In a recent round of emails to Google Search Console account holders with HTTP sites, Google confirmed their October deadline, saying, “Starting October 2017, Chrome (Version 62) will show a “NOT SECURE”...  Read More

Bryan Smith

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