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Mobile-Friendly – Not Just For B2C

  A common reaction many B2B business owners have when I recommend they make their website mobile-friendly is Why? My audience is other businesses not consumers. But the fact is businesses and consumers have similar mobile experience requirements. Business owners are on their mobile devices just as much as regular consumers and like consumers, they’re...  Read More

Shauna Croome

19 of Our Favourite Moments from iMEDIA 2015

This past weekend we headed out to iMEDIA 2015 to deliver a session on Social ROI and to catch up with some of Edmonton’s savviest social marketers. Hello Media organized a great event and from beginning to end, the day was full of inspiring and informative talks, great networking opportunities, and, of course, lots of cute cat pictures....  Read More

Diana Gaviria

Catch our iMEDIA 2015 Breakout Session on Social ROI!

  We’re so excited for iMEDIA 2015 not only because this year’s keynote speakers and breakout sessions promise to be absolutely fascinating, but because we will be presenting our very own breakout session called Social ROI: How to Measure and Report Social Media. A Common Social Media Problem In our session, we will be exploring...  Read More

Diana Gaviria

Google Partners Connect 2015 Review

Thanks for coming! Thank you to everyone who attended our Google Partners Connect Event last week, we were all so happy to meet you and talk with you about online marketing. For those who weren’t able to make it, here is a recording of the presentation as well as a summary of some of the...  Read More

Diana Gaviria

The Sport of Digital Marketing (An Analogy)

 Spring Training Camp I am not going to lie, the world of digital marketing can be intimidating. Much of the work seems to take place behind the scenes – in the back-end of websites, between lines and lines of code – and oftentimes results seem to be produced out of thin air like a magician...  Read More

Jodie Worobec

Bluetrain to Host Online Marketing Event on Feb. 11th

  Are you looking to increase your business’ presence on the web? There are countless things that you can do to achieve this goal, however, it can be overwhelming if you don’t know where to start. Because there are so many options and decisions to make, Bluetrain is excited to be hosting a Livestream Google...  Read More

Alyana Angus

Meet Jodie Worobec, Bluetrain’s Newest Account Manager

Jodie Worobec, Account Manager   This week was an exciting one at Bluetrain as we welcomed a new member to our team – Jodie Worobec! Jodie is a fellow marketing geek and U of A Business School alum. She also happens to be quite the world traveller! Fun fact about Jodie: She has been to 5 continents...  Read More

Diana Gaviria

6 Simple Steps for a Stress-Free Redesign

So, you want a new site? You’ve taken a look at your website recently and noticed that it’s not as functional or glamourous as it once was – the slider seems a bit dated,, and that long scroll design on your competitor’s site is looking pretty fresh. Your business has also changed a lot since...  Read More

Shree Govindarajan

Web Analytics: Is Your Focus on the Right Data?

When people think about web analytics often what comes to mind are overrated metrics like: Visits (or sessions) Pageviews Bounce rate Visit duration Marketers often review these metrics for all traffic across a website and present reports to management that often look similar to the screenshot below.  This looks great, right? How can management not...  Read More

Bryan Smith

How to Create a Facebook Custom Audience

You may have heard about Facebook’s relatively new custom audience feature, but do you know what it does? Custom audience is a Facebook feature that allows businesses to target contacts via email, user ID or phone number. If you advertise on Facebook, you know all the options you have for targeting your ad to your specific...  Read More

Diana Gaviria

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