Highlights from iMedia 2017
Like our digitally obsessed peers, we were drawn to iMEDIA Social Media Conference like moths to a bright mobile screen. We had so much fun participating and learning all weekend! Here are some of the things that made iMEDIA 2017 so awesome: The Master Classes Bluetrain was fortunate enough to be involved with both of... Read More
Roxanne BonillaSelecting Social Media Goals & Metrics
I sat in a room with a businessman who had reached his breaking point with his under-performing sales team. When asked what he thought the solution was to boost sales, he threw his hands up in frustration and said: “Better get on the Tweeter.” True story. That whole scenario is cringe-worthy, I know. But believe... Read More
Bryan SmithWhy You Still Need Keyword Research
As search engines become more advanced, stuffing a website full of keywords will no longer produce a high Google ranking. That doesn’t mean, however, that you should tear up your Excel spreadsheets (whew). Keyword research is still an important part of the complete breakfast that is a modern SEO strategy. Here’s why! The Benefits of... Read More
Shannon YoungHow To Do Awesome Blog Post Research (And Why It Matters)
With the rise of content marketing, the ability to quickly and accurately research new topics is at a premium. As an academic-turned-writer, sometimes I feel like it’s my superpower. Me, submitting blog posts. Image credit: justpo.st So today’s post has two parts. First, I’ll share why I think good fact-checking should be a priority for... Read More
Lucy EricksonBluetrain Named as Finalist for Prestigious US Search Award
Bluetrain is honoured to be named as one of four finalists for the US Search Awards 2016 in the category Best Use of Search – Third Sector. What are the US Search Awards? The US Search Awards celebrate excellence in the search, PPC, and digital advertising industry. Each year, they receive hundreds of nominations from... Read More
Diana GaviriaBoost Fundraising Results With This One Simple Action
Before beginning freelance writing, I worked as a fundraiser for the University of Oxford, so when asked to write a post that would help Canadian nonprofits maximize their online success, I jumped at the chance. Digital marketing is a growing part of fundraising campaigns, and we’ve already talked about ways that charities can market themselves... Read More
Lucy Erickson3 Ways Google Analytics Can Help Your Business Get Results
When most people think about Google Analytics, the first reports that jump to mind are often basic metrics like: Visits (or sessions) Pageviews Bounce rate Visit duration Chances are you’re already tracking these indicators, but they aren’t telling you much. So which reports are actually going to generate valuable insights and results for your business?... Read More
Shannon YoungBluetrain Earns a Premier Google Partner Badge
Just when we thought we had left our Brownie and Boy Scout badge-wearing days behind us, Google has bestowed us with our very own Premier Google Partner Badge. They like us. They really like us! What does it mean? The Premier Google Partner badge highlights Bluetrain’s expertise and represents our team’s dedication to growth, excellence,... Read More
Alyce KominetskyBluetrain President Receives a 2016 Business in Edmonton Leaders Award
Bluetrain would like to congratulate Bryan Smith on his 2016 Business in Edmonton Leaders Award from Business in Edmonton Magazine! Recipients are chosen by an independent panel of judges based on business success, contribution to the community through philanthropic efforts and dedication to their industry. Bryan has built an innovative and successful company that has... Read More
Alyce KominetskyNovelty Biases: Why “Shiny and New” Wins out over “Tested and True”
Have you ever wondered why people are perpetually drawn to the latest and greatest products? Whether it’s the latest model of a hot car, a recently updated iPhone, or even a new pair of shoes, it seems that “shiny and new” always wins out over “tested and true”. According to research out of Belgium, our... Read More
Alyce Kominetsky