Bluetrain President Receives a 2016 Business in Edmonton Leaders Award
Bluetrain would like to congratulate Bryan Smith on his 2016 Business in Edmonton Leaders Award from Business in Edmonton Magazine! Recipients are chosen by an independent panel of judges based on business success, contribution to the community through philanthropic efforts and dedication to their industry. Bryan has built an innovative and successful company that has... Read More
Bluetrain3 Common Misconceptions About Content
It’s no secret that good content boosts Google rankings, drives website traffic, and of course, makes users very happy. However, damaging misconceptions are holding some organizations back when it comes to creating great content. Aside from addressing what it really takes to create awesome content, today’s post contains a content lesson our team learned the... Read More
BluetrainXML Sitemaps vs. HTML Sitemaps: What’s the Difference?
Every website has two types of users: The humans: and the machines: Web crawlers (also known as spiders, bots or automatic indexers) use XML Sitemaps to create search engine indexes. Human users use HTML Sitemaps to navigate websites. Does your website need both types of Sitemaps? Let’s find out! What is an XML Sitemap? When... Read More
Bluetrain3 Ways You Can Market Your Charity Online for Free!
If you work for a nonprofit organization you are probably already very good at producing amazing work with minimal resources and no budget. We at Bluetrain salute you, and we want to help. Since 2004, the number of individuals giving to charity has increased by 100% in Alberta. To take advantage of this promising trend,... Read More
BluetrainI, RankBrain: How Artificial Intelligence is Improving Google Search
Google recently declared RankBrain the 3rd most important ranking signal contributing to search. Since we know there are over 200 signals, this got a lot of people’s attention. But what exactly is RankBrain and how does it affect search results? We’ve learned a lot since RankBrain was first announced in October 2015, and I hope... Read More
Bluetrain7 Steps to Creating Content that Converts
7 Steps to Creating Content that Converts from bluetraininc The following is a transcript of the session that Diana Gaviria and Shannon Young delivered at iMEDIA Social Media Conference 2016. Today we want to talk about something we feel very strongly has the power to educate, engage and accomplish some of our most important goals.... Read More
BluetrainEverything You Need to Know About Schema.org
Imagine you had the power to speak directly to search engines and convince them that your pages were the most relevant to their users. Using Schema.org markup gives you that power. Kind of. Intrigued? Then pay attention, young marketing professional. By the end of this guide you will have learned everything you need to know.... Read More
Bluetrain$120K in Free Advertising for Non-Profits with Google Ad Grants
Updated: January 25, 2019 Get the scoop on Google Ad Grants and how you can secure $10,000 per month in free advertising money for your charity or non-profit. What is Google Ad Grants? Google Ad Grants is the non-profit version of Google Ads. Lots of people have heard of Google Ads, which is the advertising on... Read More
Bryan SmithDiscover What’s Actually Happening on Your Website with these 4 Google Analytics Tips for Business
Do you have marketing campaigns running but aren’t sure whether they’re working or not? Fact is, if your Google Analytics isn’t properly set up, you’re likely making decisions based on incomplete information. In my role as Director of Digital Marketing, setting up robust Google Analytics programs always ranks high on my list when working with... Read More
Bluetrain“Nailed It!” How to Successfully Launch a Website
Here at Bluetrain, we’ve seen our fair share of site redesigns and redevelopments… And we know just how exciting (and exhausting) the process can be! From project kick-off to the design phase to finally uploading your brand new content, the site redesign process can be a long one, which is why clients are usually super... Read More
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