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Google AdWords for Oil & Gas Recruitment

This past August we wrote a post about how online marketing can help Alberta companies – notably those in the oil and gas sector – recruit better. We noticed that while we are constantly hearing about worker shortages in the trades, especially Alberta’s booming oil and gas sector, we weren’t seeing any postings for those...  Read More

Alyana Angus

SEO For Recruitment Campaigns

Although SEO gets mentioned a lot with respect to websites, did you know your recruitment campaigns can be optimized as well? Just like the rest of your site your careers section needs to be optimized so that you can attract the right people to your job postings. If you missed the first post that we...  Read More

Diana Gaviria

IT’S ALIVE! (Or Why SEO Isn’t Dead)

Every year, on Halloween, the day when our most ghoulish fears come alive, the question that has disturbed us for years comes forward to haunt us once again. This unrelenting question that has echoed for more than a decade in our psyches returns to taunt us with these three chilling words: Is SEO dead? Is...  Read More

Diana Gaviria

How To ABH (Always Be Helping) Your Customers with Custom Content

Unlearning Marketing Theory As I was preparing to write this post, I did a cursory search of marketing topics and among them I found buzzword terms like: Empathy marketing, Social marketing, Content marketing, Relationship marketing.   As marketers, it’s no secret – we really like our marketing theory. We get excited over the newest research,...  Read More

Diana Gaviria

Updates Galore! Did Your Website Get a Boost or a Bump From Penguin 3.0?

Holy moly has Google ever been busy with algorithm updates recently! Just a few short weeks ago Google made the 27th update to Panda and last Friday they rolled out Penguin 3.0, the 4th update to this particular piece of the algorithm. Panda and Penguin are Google’s most famous updates because of the negative impact...  Read More

Samantha Goettel

Meet Sam, Bluetrain’s Newest SEO Strategist

Samantha Goettel: Foodie, Adventurer & SEO Extraordinaire   This is Sam. She likes gastronomy (a.k.a “nummy eats”), adventure travel and helping businesses kick butt online. An SEO expert and Bluetrain’s newest SEO Strategist, Samantha is experienced in performing technical site audits, competitive analyses, keyword research, content optimization, Google Analytics set up and is famous for...  Read More

Diana Gaviria

The Special Difference With Google’s Latest Panda Update

What is the Panda Update? The newest Google Panda update started rolling out at the end of September; the Moz Algorithm Change History reported the change on September 23, 2014. This is Google’s 27th Panda Update. Yes, 27th! Panda was set in place to penalize “thin” or poor website content from ranking well in Google’s...  Read More

Samantha Goettel

SEO & HTTPS, Should You Make the Move?

What Is HTTPS, Anyway? HTTPS stands for Hyper Text Transfer Protocol Secure, it’s a variation of the popular HTTP used to transfer web pages across the internet. The difference is that HTTPS adds a layer of security by encrypting the data. Why Should You Care About HTTPS? Google has come out and said that sites...  Read More

Samantha Goettel

Why Google Ended Authorship & What To Do Now

What was Google Authorship? When I attended the Search Marketing Expo (SMX) West in March of 2013, all anyone could talk about was Google Authorship. “This is the way of the future! It’s not just websites that can gain authority, but people as well.” These comments could be heard all around me. The benefit of...  Read More

Samantha Goettel

Get On Board With Ad Extensions

What are Ad Extensions? We all want our ads to stand out from the crowd, and one simple way of doing this online is taking full advantage of Ad Extensions available for your Google AdWords search advertising campaigns. Ad Extensions are a feature that enrich your ads and help them stand out by providing more...  Read More

Shauna Heryford

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