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6 Simple Steps for a Stress-Free Redesign

So, you want a new site? You’ve taken a look at your website recently and noticed that it’s not as functional or glamourous as it once was – the slider seems a bit dated,, and that long scroll design on your competitor’s site is looking pretty fresh. Your business has also changed a lot since...  Read More

Shree Govindarajan

Web Analytics: Is Your Focus on the Right Data?

When people think about web analytics often what comes to mind are overrated metrics like: Visits (or sessions) Pageviews Bounce rate Visit duration Marketers often review these metrics for all traffic across a website and present reports to management that often look similar to the screenshot below.  This looks great, right? How can management not...  Read More

Bryan Smith

How to Create a Facebook Custom Audience

You may have heard about Facebook’s relatively new custom audience feature, but do you know what it does? Custom audience is a Facebook feature that allows businesses to target contacts via email, user ID or phone number. If you advertise on Facebook, you know all the options you have for targeting your ad to your specific...  Read More

Diana Gaviria

What Your Holiday Campaign is Missing

It’s that time of year again when the world glitters from a fresh layer of frost and everywhere you go you can hear a Christmas carol softly playing in the distance. Here at Bluetrain, the season has worked its magic spell on us and we’re ready to get festive! The Christmas curling party was a...  Read More

Diana Gaviria

Google AdWords for Oil & Gas Recruitment

This past August we wrote a post about how online marketing can help Alberta companies – notably those in the oil and gas sector – recruit better. We noticed that while we are constantly hearing about worker shortages in the trades, especially Alberta’s booming oil and gas sector, we weren’t seeing any postings for those...  Read More

Alyana Angus

SEO For Recruitment Campaigns

Although SEO gets mentioned a lot with respect to websites, did you know your recruitment campaigns can be optimized as well? Just like the rest of your site your careers section needs to be optimized so that you can attract the right people to your job postings. If you missed the first post that we...  Read More

Diana Gaviria

IT’S ALIVE! (Or Why SEO Isn’t Dead)

Every year, on Halloween, the day when our most ghoulish fears come alive, the question that has disturbed us for years comes forward to haunt us once again. This unrelenting question that has echoed for more than a decade in our psyches returns to taunt us with these three chilling words: Is SEO dead? Is...  Read More

Diana Gaviria

How To ABH (Always Be Helping) Your Customers with Custom Content

Unlearning Marketing Theory As I was preparing to write this post, I did a cursory search of marketing topics and among them I found buzzword terms like: Empathy marketing, Social marketing, Content marketing, Relationship marketing. As marketers, it’s no secret – we really like our marketing theory. We get excited over the newest research, we...  Read More

Diana Gaviria

Updates Galore! Did Your Website Get a Boost or a Bump From Penguin 3.0?

Holy moly has Google ever been busy with algorithm updates recently! Just a few short weeks ago Google made the 27th update to Panda and last Friday they rolled out Penguin 3.0, the 4th update to this particular piece of the algorithm. Panda and Penguin are Google’s most famous updates because of the negative impact...  Read More

Samantha Goettel

Meet Sam, Bluetrain’s Newest SEO Strategist

Samantha Goettel: Foodie, Adventurer & SEO Extraordinaire This is Sam. She likes gastronomy (a.k.a “nummy eats”), adventure travel and helping businesses kick butt online. An SEO expert and Bluetrain’s newest SEO Strategist, Samantha is experienced in performing technical site audits, competitive analyses, keyword research, content optimization, Google Analytics set up and is famous for her...  Read More

Diana Gaviria

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