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How To ABH (Always Be Helping) Your Customers with Custom Content

Unlearning Marketing Theory As I was preparing to write this post, I did a cursory search of marketing topics and among them I found buzzword terms like: Empathy marketing, Social marketing, Content marketing, Relationship marketing.   As marketers, it’s no secret – we really like our marketing theory. We get excited over the newest research,...  Read More

Diana Gaviria

Updates Galore! Did Your Website Get a Boost or a Bump From Penguin 3.0?

Holy moly has Google ever been busy with algorithm updates recently! Just a few short weeks ago Google made the 27th update to Panda and last Friday they rolled out Penguin 3.0, the 4th update to this particular piece of the algorithm. Panda and Penguin are Google’s most famous updates because of the negative impact...  Read More

Samantha Goettel

Meet Sam, Bluetrain’s Newest SEO Strategist

Samantha Goettel: Foodie, Adventurer & SEO Extraordinaire   This is Sam. She likes gastronomy (a.k.a “nummy eats”), adventure travel and helping businesses kick butt online. An SEO expert and Bluetrain’s newest SEO Strategist, Samantha is experienced in performing technical site audits, competitive analyses, keyword research, content optimization, Google Analytics set up and is famous for...  Read More

Diana Gaviria

The Special Difference With Google’s Latest Panda Update

What is the Panda Update? The newest Google Panda update started rolling out at the end of September; the Moz Algorithm Change History reported the change on September 23, 2014. This is Google’s 27th Panda Update. Yes, 27th! Panda was set in place to penalize “thin” or poor website content from ranking well in Google’s...  Read More

Samantha Goettel

SEO & HTTPS, Should You Make the Move?

What Is HTTPS, Anyway? HTTPS stands for Hyper Text Transfer Protocol Secure, it’s a variation of the popular HTTP used to transfer web pages across the internet. The difference is that HTTPS adds a layer of security by encrypting the data. Why Should You Care About HTTPS? Google has come out and said that sites...  Read More

Samantha Goettel

Why Google Ended Authorship & What To Do Now

What was Google Authorship? When I attended the Search Marketing Expo (SMX) West in March of 2013, all anyone could talk about was Google Authorship. “This is the way of the future! It’s not just websites that can gain authority, but people as well.” These comments could be heard all around me. The benefit of...  Read More

Samantha Goettel

Get On Board With Ad Extensions

What are Ad Extensions? We all want our ads to stand out from the crowd, and one simple way of doing this online is taking full advantage of Ad Extensions available for your Google AdWords search advertising campaigns. Ad Extensions are a feature that enrich your ads and help them stand out by providing more...  Read More

Shauna Heryford

Rethinking Recruitment for Alberta Oil & Gas Jobs

How Online Marketing Can Help Alberta Companies Recruit Smarter The caption under a recent headline by Maclean’s magazine about the best-paying, most hire-happy industries in Canada reads: Why you should learn math and move to Alberta. Working and living in Alberta, we’re all well aware of the challenges Alberta’s companies in the oil and gas...  Read More

Bryan Smith

Duplicate Google+ Pages? Here’s A Quick Fix

If you’ve been following our recent posts, you will notice we have become a bit obsessed over solving our duplicate Google+ page issue. In January we addressed the duplicate page problem and how, despite the number of blog posts claiming otherwise, it was not possible to merge your Google+ brand page and your duplicate Google...  Read More

Diana Gaviria

Everything You Need To Know About CASL (Canada’s Anti-Spam Legislation)

Canada is cracking down on spam. We’re only one of the last countries to join the anti-spam game, so as proof that the politicians are really serious about this, they decided to come up with the most stringent, vague, and overly-broad laws that could possibly be conceived. Luckily, most of the regulations don’t apply to...  Read More

Alyana Angus

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