Awesome, You’ve Published a Blog Post! Now What?
Congratulations! There’s nothing like the feeling you get after pressing the big publish button and surrendering a blog article to the vast range of opinions on the Internet. It doesn’t matter if it’s your first post or your five-hundredth, publishing content feels fantastic. Unless no one reads it. Publishing a blog article is a great... Read More
Meet Glenn Walker, our new Director of Digital Marketing
Glenn Walker, Director of Digital Marketing Today on the blog, we’re playing 21 Questions with Glenn, our new Director of Digital Marketing. I’ve asked him some very difficult questions, so prepare your handkerchiefs! Some fast facts about Glenn: He has over 10 years of experience in digital marketing which makes him practically a dinosaur where... Read More
Does Online Marketing Suffer from a Gender Bias Problem?
It was around this time last year that both Moz and WordStream published 2 articles that pointed to a gender bias in the online marketing industry. After reading the article WordStream wrote, I asked a fellow female co-worker (who works in a more client-facing role than me) whether she had ever experienced the gender bias... Read More
Are You Ready for Google’s New Mobile-Friendly Update?
Ready or not, here comes Google’s next big algorithm change! Scheduled to launch on April 21st, 2015, SEOs and industry experts are bracing themselves for what is expected to be one of the most impactful updates yet. The rumour is that this “huge algo upset” will overshadow Google’s previous Panda update and will be called... Read More
Mobile-Friendly – Not Just For B2C
A common reaction many B2B business owners have when I recommend they make their website mobile-friendly is Why? My audience is other businesses not consumers. But the fact is businesses and consumers have similar mobile experience requirements. Business owners are on their mobile devices just as much as regular consumers and like consumers, they’re... Read More
19 of Our Favourite Moments from iMEDIA 2015
This past weekend we headed out to iMEDIA 2015 to deliver a session on Social ROI and to catch up with some of Edmonton’s savviest social marketers. Hello Media organized a great event and from beginning to end, the day was full of inspiring and informative talks, great networking opportunities, and, of course, lots of cute cat pictures.... Read More
Catch our iMEDIA 2015 Breakout Session on Social ROI!
We’re so excited for iMEDIA 2015 not only because this year’s keynote speakers and breakout sessions promise to be absolutely fascinating, but because we will be presenting our very own breakout session called Social ROI: How to Measure and Report Social Media. A Common Social Media Problem In our session, we will be exploring a... Read More
Google Partners Connect 2015 Review
Thanks for coming! Thank you to everyone who attended our Google Partners Connect Event last week, we were all so happy to meet you and talk with you about online marketing. For those who weren’t able to make it, here is a recording of the presentation as well as a summary of some of... Read More
The Sport of Digital Marketing (An Analogy)
Spring Training Camp I am not going to lie, the world of digital marketing can be intimidating. Much of the work seems to take place behind the scenes – in the back-end of websites, between lines and lines of code – and oftentimes results seem to be produced out of thin air like a magician... Read More
Bluetrain to Host Online Marketing Event on Feb. 11th
Are you looking to increase your business’ presence on the web? There are countless things that you can do to achieve this goal, however, it can be overwhelming if you don’t know where to start. Because there are so many options and decisions to make, Bluetrain is excited to be hosting a Livestream Google Partner... Read More