Bluetrain’s New Digs
Last Wednesday, after several hectic months of renovations and design decisions, the Bluetrain team finally packed up their things and said goodbye to the office on Pembina Road. Those of you who have Bluetrain on Facebook know that we’ve been positively giddy with anticipation over the new office, but now that we’re here I have... Read More
BluetrainBattle of the Sexes: How Men and Women Use Social Media
An infographic from Internet Service Providers displays super interesting data regarding social media usage between men and women. Apparently, women prefer Facebook, Twitter and Pinterest (surprise, surprise) over all the other social networking sites. Men prefer Google+, LinkedIn and YouTube. According to this data, women do 62% of the sharing on Facebook although 80% of... Read More
BluetrainHow to Make Content Go Viral
I read this post today because I thought I would learn something applicable to my job as content marketer at Bluetrain. The headline grabbed my attention right away: How to Make Viral Content: 9 Tips from the Greatest Viral Content Genius on the Planet. I thought: “Great! I’ll learn some cool tips for making amazing... Read More
BluetrainLovable Content. Made Easy.
I recently read a wonderful post entitled Stop Writing Blog Posts by Portent’s Nick Bernard who was writing about the amount of mindless drivel that is churned out by bloggers, SEOs and marketers every day. Bernard says that as content creators we need to stop adding to the virtual garbage heap and focus on creating... Read More
Bluetrain4 Ways to Rock Your Holiday Online Advertising Campaign
‘Twas the week before Christmas and all through the store, all were a flurry prepping ads that would bring shoppers through the door. Be proactive this year and get your online holiday advertising campaigns in order well before the Christmas rush. Regardless of whether you have a physical store or an e-commerce site, these tips... Read More
BluetrainHas Google’s Hummingbird Algorithm Improved Search?
On September 26th, just days after dropping the so-called (Not Provided) bomb, Google announced their new search algorithm: Hummingbird. This new algorithm is supposed to be faster and more precise than the previous algorithm and marks Google’s move toward a more semantic web. What’s a ‘semantic web’ you ask? Before you Google it, read what... Read More
BluetrainOngoing SEO Services – Insurance For Business – Because Mayhem is Everywhere
“Mayhem is everywhere” is the tagline of a popular ad campaign for AllState Insurance. It features actor Dean Winters playing the role of Mayhem, because you don’t expect the things that happen, things you need to be insured against. If you’re a business owner, you don’t think twice about taking out insurance for your business.... Read More
Bryan SmithWhat The Heck Is Online Marketing…And How Do I Use It?
What The Heck Is Online Marketing…Part 1-Remarketing I wrote this blog nearly 8 months ago, it having never been posted I thought I would look through it again before posting it now! It is interesting to look back, even if only 8 months, and see how much life has changed in such a short stretch... Read More
BluetrainOnline Customer Service – Social Customer Care
Do You Care About Your Customers? Then, do something about it, online. Customer service is an everyday reality for all of us. Unless you’re living off the grid somewhere, chances are pretty good that you are having at least one interaction per day with a company or organization -that you are a customer of. Far... Read More
BluetrainGoogle’s Penguin 2.0 Update: Was Your Site’s SEO Hit by Penguin?
Penguin 2.0 SEO Impacts: Was your site hit by the Penguin 4 Update? Penguin 2.0 (aka Penguin 4) has been unleashed by Google. On May 22, 2103, the latest round in Google’s war on web spam, Penguin 2.0, had SEOs and website owners biting their fingernails wondering if they would be hit. Penguin 2.0 is... Read More
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