What The Heck Is Online Marketing…And How Do I Use It?
What The Heck Is Online Marketing…Part 1-Remarketing I wrote this blog nearly 8 months ago, it having never been posted I thought I would look through it again before posting it now! It is interesting to look back, even if only 8 months, and see how much life has changed in such a short stretch... Read More
BluetrainOnline Customer Service – Social Customer Care
Do You Care About Your Customers? Then, do something about it, online. Customer service is an everyday reality for all of us. Unless you’re living off the grid somewhere, chances are pretty good that you are having at least one interaction per day with a company or organization -that you are a customer of. Far... Read More
BluetrainGoogle’s Penguin 2.0 Update: Was Your Site’s SEO Hit by Penguin?
Penguin 2.0 SEO Impacts: Was your site hit by the Penguin 4 Update? Penguin 2.0 (aka Penguin 4) has been unleashed by Google. On May 22, 2103, the latest round in Google’s war on web spam, Penguin 2.0, had SEOs and website owners biting their fingernails wondering if they would be hit. Penguin 2.0 is... Read More
BluetrainZero Moments of Truth in Online Advertising
Ok, so there’s a double-meaning in the title – punning (as usual) on Google’s ZMOT – Zero Moment of Truth philosophy, and the concept of truth in advertising. But the literal interpretation of this phrase is definitely one I can get behind. There is essentially no truth in advertising – the moments of truth start... Read More
BluetrainGoogle Advertising – Online Advertising Advice Directly from Google.
Live via YouTube. Hosted by Bluetrain. Google Advertising, including Google Display Advertising, and Google pay-per-click (PPC) advertising, all fall under the Google Engage for Agencies Program. On Tuesday, March 5, 2013, Bluetrain Inc. and one of its friends, Adster Creative, are hosting an exclusive glimpse into the future of Google advertising, presented as a “Google Engage... Read More
BluetrainChecklist for an ‘SEO Friendly’ CMS
Updated: This post has been updated from its original version from July 29, 2007. There is a common website design and marketing issue I come across often. The majority of website design firms have a proprietary content management system (CMS) for the websites they develop. The challenge working with many of these systems is that... Read More
Bryan Smith