The Evolution of Google My Business
Whenever we begin working with a client on their local search engine optimization strategy, we often get a lot of questions about the many Google products used to manage their local profile. And it’s perfectly understandable! To start, there’s Google+, Google Maps, Google My Business…but what is the difference between these products? After doing a... Read More
Shauna CroomeHow to Rank in Google: What Matters in 2015 (Study)
It’s been a busy year in search… Since last October we watched the break-up of Google Authorship, endured two Panda updates, battled Penguin 3.0 and survived “Mobilegeddon”—is your head spinning yet? Keeping track of these crazy algorithm changes can be a daunting task, but knowing which ones really matter when it comes to ranking in... Read More
Aimee BeckTo Keep or Delete? What to do with your Business’s Google+ Page
The early days of Google Plus must have made so much sense down at Google HQ. The mission was simple: create a social network to dethrone Facebook, and tack on a few extra features to create a unique identity. Except businesses hardly used Google Plus and users were annoyed by the fact that they... Read More
Shauna Croome21 Questions with Shannon, Bluetrain’s Newest Jr. Marketing Associate
Yup, we’re at it again! In fact, if we hire any more people, I’m going to have to change my job title from Content Marketing Specialist to Bluetrain Team Interviewer. Today on the blog we’re welcoming Shannon Young, Bluetrain’s newest Jr. Marketing Associate and most recent Chopped convert. A lifestyle blogger, social media specialist, and... Read More
Diana GaviriaAwesome, You’ve Published a Blog Post! Now What?
Congratulations! There’s nothing like the feeling you get after pressing the big publish button and surrendering a blog article to the vast range of opinions on the Internet. It doesn’t matter if it’s your first post or your five-hundredth, publishing content feels fantastic. Unless no one reads it. Publishing a blog article is a great... Read More
Diana GaviriaMeet Glenn Walker, our new Director of Digital Marketing
Glenn Walker, Director of Digital Marketing Today on the blog, we’re playing 21 Questions with Glenn, our new Director of Digital Marketing. I’ve asked him some very difficult questions, so prepare your handkerchiefs! Some fast facts about Glenn: He has over 10 years of experience in digital marketing which makes him practically a dinosaur where... Read More
Diana GaviriaDoes Online Marketing Suffer from a Gender Bias Problem?
It was around this time last year that both Moz and WordStream published 2 articles that pointed to a gender bias in the online marketing industry. After reading the article WordStream wrote, I asked a fellow female co-worker (who works in a more client-facing role than me) whether she had ever experienced the gender bias... Read More
Diana GaviriaAre You Ready for Google’s New Mobile-Friendly Update?
Ready or not, here comes Google’s next big algorithm change! Scheduled to launch on April 21st, 2015, SEOs and industry experts are bracing themselves for what is expected to be one of the most impactful updates yet. The rumour is that this “huge algo upset” will overshadow Google’s previous Panda update and will be called... Read More
Shauna CroomeMobile-Friendly – Not Just For B2C
A common reaction many B2B business owners have when I recommend they make their website mobile-friendly is Why? My audience is other businesses not consumers. But the fact is businesses and consumers have similar mobile experience requirements. Business owners are on their mobile devices just as much as regular consumers and like consumers, they’re... Read More
Shauna Croome19 of Our Favourite Moments from iMEDIA 2015
This past weekend we headed out to iMEDIA 2015 to deliver a session on Social ROI and to catch up with some of Edmonton’s savviest social marketers. Hello Media organized a great event and from beginning to end, the day was full of inspiring and informative talks, great networking opportunities, and, of course, lots of cute cat pictures.... Read More
Diana Gaviria