Get On Board With Ad Extensions
What are Ad Extensions? We all want our ads to stand out from the crowd, and one simple way of doing this online is taking full advantage of Ad Extensions available for your Google AdWords search advertising campaigns. Ad Extensions are a feature that enrich your ads and help them stand out by providing more... Read More
Shauna HeryfordRethinking Recruitment for Alberta Oil & Gas Jobs
How Online Marketing Can Help Alberta Companies Recruit Smarter The caption under a recent headline by Maclean’s magazine about the best-paying, most hire-happy industries in Canada reads: Why you should learn math and move to Alberta. Working and living in Alberta, we’re all well aware of the challenges Alberta’s companies in the oil and gas... Read More
Bryan SmithDuplicate Google+ Pages? Here’s A Quick Fix
If you’ve been following our recent posts, you will notice we have become a bit obsessed over solving our duplicate Google+ page issue. In January we addressed the duplicate page problem and how, despite the number of blog posts claiming otherwise, it was not possible to merge your Google+ brand page and your duplicate Google... Read More
Diana GaviriaEverything You Need To Know About CASL (Canada’s Anti-Spam Legislation)
Canada is cracking down on spam. We’re only one of the last countries to join the anti-spam game, so as proof that the politicians are really serious about this, they decided to come up with the most stringent, vague, and overly-broad laws that could possibly be conceived. Luckily, most of the regulations don’t apply to... Read More
Alyana AngusOur Newest Team Members
Over the last few months, we have been very happy to welcome two new members to the Bluetrain team. Learn more about the new kids on the block, and be sure to add them to your social media circles. (They say the darnest things!) Shree Govindarajan, Account Manager Shree comes to us from the University... Read More
Diana Gaviria5 Ways To Kill Your Site
Okay, so we’re being deliberately facetious with the headline of this post (obviously nobody wants to kill their site), but just in case you were curious about what not to do, here is a list of 5 things that could potentially hurt the success of your site. 1. Ignore Mobile It’s old news that having... Read More
Diana GaviriaBluetrain’s New Digs
Last Wednesday, after several hectic months of renovations and design decisions, the Bluetrain team finally packed up their things and said goodbye to the office on Pembina Road. Those of you who have Bluetrain on Facebook know that we’ve been positively giddy with anticipation over the new office, but now that we’re here I have... Read More
Diana GaviriaBattle of the Sexes: How Men and Women Use Social Media
An infographic from Internet Service Providers displays super interesting data regarding social media usage between men and women. Apparently, women prefer Facebook, Twitter and Pinterest (surprise, surprise) over all the other social networking sites. Men prefer Google+, LinkedIn and YouTube. According to this data, women do 62% of the sharing on Facebook although 80% of... Read More
Diana Gaviria5 Reasons Why You Should Attend iMEDIA 2014
Have you heard about iMEDIA yet? If not, let me fill you in. Here are the top five reasons why you should attend iMEDIA 2014. 1. It’s a local event uber-focused on social media education. iMEDIA is a relatively small, local conference that brings together small business owners and corporate marketing managers for a day... Read More
Diana GaviriaHow to Make Content Go Viral
I read this post today because I thought I would learn something applicable to my job as content marketer at Bluetrain. The headline grabbed my attention right away: How to Make Viral Content: 9 Tips from the Greatest Viral Content Genius on the Planet. I thought: “Great! I’ll learn some cool tips for making amazing... Read More
Diana Gaviria