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“Nailed It!” How to Successfully Launch a Website

Here at Bluetrain, we’ve seen our fair share of site redesigns and redevelopments… And we know just how exciting (and exhausting) the process can be! From project kick-off to the design phase to finally uploading your brand new content, the site redesign process can be a long one, which is why clients are usually super...  Read More

Alyana Angus

5 Ways to Help Local Foodies Discover Your Edmonton Eatery

So you’ve created an amazing menu, with to-die-for food and a super unique atmosphere, but you’re still wondering how to help people discover your restaurant. Well, wonder no more! Follow these digital marketing tips to help people discover, visit, and applaud your local eatery. Create a Great Website Before you start doing any real marketing,...  Read More

Shannon Young

How to Visually Organize (a lot of) Content!

Taking on a design challenge can be both exciting and daunting; aesthetic options can feel overwhelming and endless, but the following guidelines will help you gain a firm grasp on how to create a well-designed and effective graphic. Tip#1: Use a grid Before you start designing, lay down a grid on your page. You will...  Read More

Genevieve Ongaro

The Evolution of Google My Business

Whenever we begin working with a client on their local search engine optimization strategy, we often get a lot of questions about the many Google products used to manage their local profile. And it’s perfectly understandable! To start, there’s Google+, Google Maps, Google My Business…but what is the difference between these products? After doing a...  Read More

Shauna Croome

How to Rank in Google: What Matters in 2015 (Study)

It’s been a busy year in search… Since last October we watched the break-up of Google Authorship, endured two Panda updates, battled Penguin 3.0 and survived “Mobilegeddon”—is your head spinning yet? Keeping track of these crazy algorithm changes can be a daunting task, but knowing which ones really matter when it comes to ranking in...  Read More

Aimee Beck

To Keep or Delete? What to do with your Business’s Google+ Page

  The early days of Google Plus must have made so much sense down at Google HQ. The mission was simple: create a social network to dethrone Facebook, and tack on a few extra features to create a unique identity. Except businesses hardly used Google Plus and users were annoyed by the fact that they...  Read More

Shauna Croome

Why You Should Keep Marketing During a Recession (Especially If Your Competitors Aren’t!)

  Earlier this year when reports started swirling about the troubled Canadian economy, Alberta businesses began bracing themselves for the possibility of a recession. Some reacted faster than others with a handful of businesses preemptively laying off staff and cutting non-essential expenditures. And given that oil prices continued to falter this summer even the most...  Read More

Bryan Smith

21 Questions with Shannon, Bluetrain’s Newest Jr. Marketing Associate

Yup, we’re at it again! In fact, if we hire any more people, I’m going to have to change my job title from Content Marketing Specialist to Bluetrain Team Interviewer. Today on the blog we’re welcoming Shannon Young, Bluetrain’s newest Jr. Marketing Associate and most recent Chopped convert. A lifestyle blogger, social media specialist, and...  Read More

Diana Gaviria

Awesome, You’ve Published a Blog Post! Now What?

Congratulations! There’s nothing like the feeling you get after pressing the big publish button and surrendering a blog article to the vast range of opinions on the Internet. It doesn’t matter if it’s your first post or your five-hundredth, publishing content feels fantastic. Unless no one reads it. Publishing a blog article is a great...  Read More

Diana Gaviria

Meet Sam, Bluetrain’s Newest Account Manager

This week on the blog, I sat down with Bluetrain’s newest account manager Samantha Davy for our traditional game of 21 Questions. (Psst! Did you know Sam was actually born in South Africa? Her husband is South African too, but you’ll never guess where they actually met!) Read on to learn more about our new friend...  Read More

Diana Gaviria

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