Newsletter

Sign up for our Newsletter for regular updates and digital marketing tidbits.

To Keep or Delete? What to do with your Business’s Google+ Page

  The early days of Google Plus must have made so much sense down at Google HQ. The mission was simple: create a social network to dethrone Facebook, and tack on a few extra features to create a unique identity. Except businesses hardly used Google Plus and users were annoyed by the fact that they...  Read More

Shauna Croome

Why You Should Keep Marketing During a Recession (Especially If Your Competitors Aren’t!)

  Earlier this year when reports started swirling about the troubled Canadian economy, Alberta businesses began bracing themselves for the possibility of a recession. Some reacted faster than others with a handful of businesses preemptively laying off staff and cutting non-essential expenditures. And given that oil prices continued to falter this summer even the most...  Read More

Bryan Smith

21 Questions with Shannon, Bluetrain’s Newest Jr. Marketing Associate

Yup, we’re at it again! In fact, if we hire any more people, I’m going to have to change my job title from Content Marketing Specialist to Bluetrain Team Interviewer. Today on the blog we’re welcoming Shannon Young, Bluetrain’s newest Jr. Marketing Associate and most recent Chopped convert. A lifestyle blogger, social media specialist, and...  Read More

Diana Gaviria

Awesome, You’ve Published a Blog Post! Now What?

Congratulations! There’s nothing like the feeling you get after pressing the big publish button and surrendering a blog article to the vast range of opinions on the Internet. It doesn’t matter if it’s your first post or your five-hundredth, publishing content feels fantastic. Unless no one reads it. Publishing a blog article is a great...  Read More

Diana Gaviria

Meet Sam, Bluetrain’s Newest Account Manager

This week on the blog, I sat down with Bluetrain’s newest account manager Samantha Davy for our traditional game of 21 Questions. (Psst! Did you know Sam was actually born in South Africa? Her husband is South African too, but you’ll never guess where they actually met!) Read on to learn more about our new friend...  Read More

Diana Gaviria

Meet Glenn Walker, our new Director of Digital Marketing

Glenn Walker, Director of Digital Marketing Today on the blog, we’re playing 21 Questions with Glenn, our new Director of Digital Marketing. I’ve asked him some very difficult questions, so prepare your handkerchiefs! Some fast facts about Glenn: He has over 10 years of experience in digital marketing which makes him practically a dinosaur where...  Read More

Diana Gaviria

Does Online Marketing Suffer from a Gender Bias Problem?

It was around this time last year that both Moz and WordStream published 2 articles that pointed to a gender bias in the online marketing industry. After reading the article WordStream wrote, I asked a fellow female co-worker (who works in a more client-facing role than me) whether she had ever experienced the gender bias...  Read More

Diana Gaviria

Are You Ready for Google’s New Mobile-Friendly Update?

  Ready or not, here comes Google’s next big algorithm change! Scheduled to launch on April 21st, 2015, SEOs and industry experts are bracing themselves for what is expected to be one of the most impactful updates yet. The rumour is that this “huge algo upset” will overshadow Google’s previous Panda update and will be...  Read More

Shauna Croome

Mobile-Friendly – Not Just For B2C

  A common reaction many B2B business owners have when I recommend they make their website mobile-friendly is Why? My audience is other businesses not consumers. But the fact is businesses and consumers have similar mobile experience requirements. Business owners are on their mobile devices just as much as regular consumers and like consumers, they’re...  Read More

Shauna Croome

19 of Our Favourite Moments from iMEDIA 2015

This past weekend we headed out to iMEDIA 2015 to deliver a session on Social ROI and to catch up with some of Edmonton’s savviest social marketers. Hello Media organized a great event and from beginning to end, the day was full of inspiring and informative talks, great networking opportunities, and, of course, lots of cute cat pictures....  Read More

Diana Gaviria

Learn how digital marketing can benefit your business.

Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now

×