4 Common Charity Marketing Mistakes
There are many differences between how private businesses and not-for-profit organizations work – but marketing isn’t one of them. Charities and businesses alike are competing in the same marketplace, on the same platforms, for the same resources. Your potential supporters have limited time and attention; you need to capture their interest and keep them engaged... Read More
Terri CarlsonRanking in Google Answer (aka Position Zero) in 2020
This post was originally published in 2019 and has been updated for 2020 Algorithm Updates. What is Position Zero? Have a question? Just Google it. Does your website provide the best Google answer? If so, your website could appear in the Featured Answer Snippets, or Position Zero. Firstly, your search result “position” is the ranking... Read More
Matthew BrownEmail Marketing for Your Business
In the early days of internet consumption, people loved email. An incoming “You’ve got mail!” notification was a source of excitement. But now, with the rise of social media and the annoyance of inbox clutter, do people still like email? Should your business still use email marketing? The short answer is yes. How many people... Read More
Roxanne BonillaUsing LinkedIn For Business Marketing
With more businesses than ever using social channels to reach their audience and attract new customers, it is evident that social media marketing is here to stay. While almost any social platform can be utilized for commercial purposes, LinkedIn is undoubtedly the most-used and specialized platform for all things B2B. So, how can businesses use... Read More
Roxanne BonillaTips for Better Understanding Your Target Audience
How can a business not know who their target audience is? It’s a concept that doesn’t make sense for many. But believe it or not, many entrepreneurs aren’t armed with an ideal customer profile to make their marketing efforts more successful. Instead, they are drowning in the day-to-day operations of their business. It’s a concerning... Read More
Roxanne Bonilla21 Questions with Terri Carlson, Bluetrain’s Digital Marketing Strategist
I was fortunate enough to sit down with the newest addition to the team, Terri Carlson. We are excited to have Terri on board as our Digital Marketing Specialist. Learn more about her below! 1. RB: Where did you grow up? TC: I grew up in a tiny community in BC called Paul Lake. It’s... Read More
Roxanne Bonilla4 Marketing Strategies Charities Can Cater to Their Cause
I think it’s safe to say that the non-profit and for-profit sectors exist at opposite sides of the business spectrum. After starting my career in charities and moving to the private sector, I realize that those 3-letter qualifiers make a world of difference! But much in the way that old-school marketers said that the rules... Read More
Terri CarlsonThe Quest for the Silver Bullet (A Lazy Marketer’s Habit)
We’re all guilty of looking for it – the silver bullet – that one marketing tactic that’s going to skyrocket conversion rates, grow sales, or acquire new customers. Maybe you came across a company that got a lot of attention from a social media post that went viral. Now, you’re looking for your own solution... Read More
Bryan Smith21 Questions with Regan Lavoie, Bluetrain’s Account Manager
I got to sit down with Regan Lavoie, one of Bluetrain’s all-star Account Managers, to learn a little more about this business-minded professional. Bet you’ll never guess who she shares her birthday with. 1. RB: Where did you grow up? RL: Sherwood Park. 2. RB: What did you like most about growing up in Sherwood... Read More
Roxanne BonillaWhat Your Digital Marketing Agency Needs From You
So, you found a great award-winning digital marketing agency you think would be a good fit for your company. You have done your research and looked at their past work and testimonials. But, before you jump headlong into a project, consider these five points to make sure your partnership with your chosen agency is a... Read More
Jodie Worobec