21 Questions with Roxanne, Bluetrain’s Content Strategist
I’m excited to play 21 Questions this week with Roxanne Bonilla, the newest content strategist and member to the Bluetrain team. Learn about Roxanne, her love of Edmonton, and why she transitioned from fitness to communications. 1. SH: Where did you grow up? RB: I was born and raised in Edmonton – West Edmonton to... Read More
Shauna HeryfordWhy You Still Need Keyword Research
As search engines become more advanced, stuffing a website full of keywords will no longer produce a high Google ranking. That doesn’t mean, however, that you should tear up your Excel spreadsheets (whew). Keyword research is still an important part of the complete breakfast that is a modern SEO strategy. Here’s why! The Benefits of... Read More
Shannon Young21 Questions with Faustina, Bluetrain’s Favourite Intern
This week on the blog, we sat down to play 21 Questions with Bluetrain’s favourite intern, Faustina Banh. Read on to learn more Faustina and how she balances a packed schedule of academic, extra-curricular and work commitments. (Seriously, this girl is no joke. She could be giving us all classes on how to time manage... Read More
Diana GaviriaHow To Do Awesome Blog Post Research (And Why It Matters)
With the rise of content marketing, the ability to quickly and accurately research new topics is at a premium. As an academic-turned-writer, sometimes I feel like it’s my superpower. Me, submitting blog posts. Image credit: justpo.st So today’s post has two parts. First, I’ll share why I think good fact-checking should be a priority for... Read More
Lucy Erickson21 Questions with Avery, Bluetrain’s New Account Manager
This week on the blog, I sat down to play 21 Questions with Avery Johnson, Bluetrain’s newest team member and account manager. Learn about what inspired Avery to leave her cozy Alberta town and chase after her Jurassic dreams! DG: First question (an easy one): Where did you grow up? AJ: In a small town south... Read More
Diana GaviriaBluetrain Named as Finalist for Prestigious US Search Award
Bluetrain is honoured to be named as one of four finalists for the US Search Awards 2016 in the category Best Use of Search – Third Sector. What are the US Search Awards? The US Search Awards celebrate excellence in the search, PPC, and digital advertising industry. Each year, they receive hundreds of nominations from... Read More
Diana GaviriaBoost Fundraising Results With This One Simple Action
Before beginning freelance writing, I worked as a fundraiser for the University of Oxford, so when asked to write a post that would help Canadian nonprofits maximize their online success, I jumped at the chance. Digital marketing is a growing part of fundraising campaigns, and we’ve already talked about ways that charities can market themselves... Read More
Lucy Erickson3 Ways Google Analytics Can Help Your Business Get Results
When most people think about Google Analytics, the first reports that jump to mind are often basic metrics like: Visits (or sessions) Pageviews Bounce rate Visit duration Chances are you’re already tracking these indicators, but they aren’t telling you much. So which reports are actually going to generate valuable insights and results for your business?... Read More
Shannon YoungBluetrain Earns a Premier Google Partner Badge
Just when we thought we had left our Brownie and Boy Scout badge-wearing days behind us, Google has bestowed us with our very own Premier Google Partner Badge. They like us. They really like us! What does it mean? The Premier Google Partner badge highlights Bluetrain’s expertise and represents our team’s dedication to growth, excellence,... Read More
Alyce KominetskyBluetrain President Receives a 2016 Business in Edmonton Leaders Award
Bluetrain would like to congratulate Bryan Smith on his 2016 Business in Edmonton Leaders Award from Business in Edmonton Magazine! Recipients are chosen by an independent panel of judges based on business success, contribution to the community through philanthropic efforts and dedication to their industry. Bryan has built an innovative and successful company that has... Read More
Alyce Kominetsky