21 Questions with Matt, Bluetrain’s Digital Marketing Strategist
Bluetrain is proud to introduce Matthew Brown, our new Digital Marketing Strategist. Learn about Matt’s experience in the digital marketing world, his lovely family, and his hilarious hate for olives. 1. RB: Where did you grow up? MB: Sherwood Park. RB: Have you been here your whole life? MB: I moved away when I was... Read More
Roxanne BonillaRank Higher on Google Search with Mobile-First Indexing
Mobile has been a key focus of Google’s for quite some time now. It used to be that when consumers prepared to make a buying decision they would flip through the phonebook to find listed companies before choosing one to do business with. That type of research was replaced by internet research, and now the... Read More
Shauna HeryfordHighlights from iMedia 2017
Like our digitally obsessed peers, we were drawn to iMEDIA Social Media Conference like moths to a bright mobile screen. We had so much fun participating and learning all weekend! Here are some of the things that made iMEDIA 2017 so awesome: The Master Classes Bluetrain was fortunate enough to be involved with both of... Read More
Roxanne BonillaSelecting Social Media Goals & Metrics
I sat in a room with a businessman who had reached his breaking point with his under-performing sales team. When asked what he thought the solution was to boost sales, he threw his hands up in frustration and said: “Better get on the Tweeter.” True story. That whole scenario is cringe-worthy, I know. But believe... Read More
Bryan Smith21 Questions with Hannah, Bluetrain’s Digital Marketing Associate
Bluetrain is proud to introduce Hannah Martin, our new Digital Marketing Associate. Learn about the many places Hannah has lived, her surprising favourite food, and her previous job working for a major carbonated beverage company. 1. RB: Where did you grow up? HM: Lots of places! I was born in England, then I lived in... Read More
Roxanne Bonilla21 Questions with Roxanne, Bluetrain’s Content Strategist
I’m excited to play 21 Questions this week with Roxanne Bonilla, the newest content strategist and member to the Bluetrain team. Learn about Roxanne, her love of Edmonton, and why she transitioned from fitness to communications. 1. SH: Where did you grow up? RB: I was born and raised in Edmonton – West Edmonton to... Read More
Shauna HeryfordWhy You Still Need Keyword Research
As search engines become more advanced, stuffing a website full of keywords will no longer produce a high Google ranking. That doesn’t mean, however, that you should tear up your Excel spreadsheets (whew). Keyword research is still an important part of the complete breakfast that is a modern SEO strategy. Here’s why! The Benefits of... Read More
Shannon Young21 Questions with Faustina, Bluetrain’s Favourite Intern
This week on the blog, we sat down to play 21 Questions with Bluetrain’s favourite intern, Faustina Banh. Read on to learn more Faustina and how she balances a packed schedule of academic, extra-curricular and work commitments. (Seriously, this girl is no joke. She could be giving us all classes on how to time manage... Read More
Diana GaviriaHow To Do Awesome Blog Post Research (And Why It Matters)
With the rise of content marketing, the ability to quickly and accurately research new topics is at a premium. As an academic-turned-writer, sometimes I feel like it’s my superpower. Me, submitting blog posts. Image credit: justpo.st So today’s post has two parts. First, I’ll share why I think good fact-checking should be a priority for... Read More
Lucy Erickson21 Questions with Avery, Bluetrain’s New Account Manager
This week on the blog, I sat down to play 21 Questions with Avery Johnson, Bluetrain’s newest team member and account manager. Learn about what inspired Avery to leave her cozy Alberta town and chase after her Jurassic dreams! DG: First question (an easy one): Where did you grow up? AJ: In a small town south... Read More
Diana Gaviria