Core Web Vitals Update: Why Google Says You NEED to Fix Your Slow Website Experience
Sure – Google has told us for years that they favour websites with a strong user experience; something that loads quickly and allows users to explore and interact effortlessly with your content. And yes, we know that improving the speed of your website has been on your digital team’s “to-do” list for the last couple of... Read More
Terri CarlsonWhat to Prep For (And Invest In) for Your 2021 Social Media Strategy
Social Media is continually evolving and changing, so often that it seems something has changed every time we open the apps. Along with platform changes come transitions in what users and consumers are creating, consuming and expecting from these platforms. 2020 was a year that saw massive growth and shifts within both marketing particularly when... Read More
Shannon Young5 Tactical Tips to Boost Your Shopify Store’s Organic Traffic
So you’ve built your Shopify Site – now what? For a lot of retailers, it may come as quite a surprise when online sales don’t immediately pour in after they launch. The reason for this? While many Shopify Themes claim that they have ‘built-in Search Engine Optimization’, rarely is the out-of-the-box option enough to outrank... Read More
Terri CarlsonThe SEO’s Guide to YouTube SEO
Did you know that the second most trafficked search engine on the internet (behind Google) is actually YouTube? On top of that, it’s also the second most trafficked social platform (behind Facebook). That’s right – so ‘too bad’ Twitter, ‘I don’t think so’ Instagram, and ‘take that Tik Tok’! (Okay sorry…I’m done.) While many marketers... Read More
Terri CarlsonUsing Google Ads For Brand Awareness
If your website is doing well in the search rankings, you may wonder if online advertising—or Google Ads—are necessary. While it’s not a yes or no answer, depending on your business, you probably should be using them. Even Google Ads has Google Ad Campaigns. How do Google search ads work? Google Ads, formerly known as... Read More
Bryan SmithResources for Businesses In the COVID-19 Pandemic
There’s no overstating it: we live in uncharted times. Since the second week of March, the spread of COVID-19 in North American has changed our daily lives drastically. With orders from the Prime Minister to ‘self-isolate’, borders closing, and toilet paper being stockpiled in the homes of Canadians, business owners and employees across the country... Read More
Terri CarlsonCOVID-19 Precautions
A message from our founder: To our valued partners, Coronavirus (COVID-19) continues to be top of mind and we’ve been actively monitoring updates from the city, province, and country to help us manage through this rapidly evolving situation. Bluetrain wants to assure our partners that our team is extremely well-positioned to serve your business, regardless of the... Read More
Roxanne BonillaWhy You Should Keep Marketing During a Recession (Especially If Your Competitors Aren’t!)
This post was originally published in 2015 and has been updated due to relevancy for the current period. As someone that meets with multiple companies weekly, it is my experience that when facing a recession the first thing that business owners usually do is cut marketing costs which, in many cases, can prove to be... Read More
Bryan SmithBluetrain Recognized as Top Canadian Agency 3 Years in a Row by Clutch
Since 2007, Bluetrain Inc. has provided high-quality digital marketing solutions. Specializing in SEO, web analytics, Google Ads, social media marketing, and other online advertising services. We are proud to be recognized by Clutch once again for our online marketing work. In a recent press release, we received an award for being a Top Digital Agency... Read More
Roxanne BonillaHow to Remove Private, Outdated, or Duplicate Content from Google
It happens to the best marketers. You search for your website on Google and notice the search engine has indexed some pages that you would have preferred to keep private or hidden. This could include outdated information, duplicate content or content that contains sensitive or private information. Once you’ve discovered this content on Google, one... Read More
Kathy Waterman