Bluetrain’s Online Marketing Team Expands in Edmonton
The Spring of 2013 has been busy at Bluetrain and we’ve recently grown our team to 13 amazing individuals with the addition of both an SEO Strategist and Account Manager in our Sherwood Park, Alberta office (just outside of Edmonton). Whiz-Bang SEO Strategist – Shauna Carther Our new SEO Strategist, Shauna Carther, comes to us... Read More
Bryan SmithGoogle’s Penguin 2.0 Update: Was Your Site’s SEO Hit by Penguin?
Penguin 2.0 SEO Impacts: Was your site hit by the Penguin 4 Update? Penguin 2.0 (aka Penguin 4) has been unleashed by Google. On May 22, 2103, the latest round in Google’s war on web spam, Penguin 2.0, had SEOs and website owners biting their fingernails wondering if they would be hit. Penguin 2.0 is... Read More
Tina WilsonZero Moments of Truth in Online Advertising
Ok, so there’s a double-meaning in the title – punning (as usual) on Google’s ZMOT – Zero Moment of Truth philosophy, and the concept of truth in advertising. But the literal interpretation of this phrase is definitely one I can get behind. There is essentially no truth in advertising – the moments of truth start... Read More
Diana GaviriaGoogle Advertising – Online Advertising Advice Directly from Google.
Live via YouTube. Hosted by Bluetrain. Google Advertising, including Google Display Advertising, and Google pay-per-click (PPC) advertising, all fall under the Google Engage for Agencies Program. On Tuesday, March 5, 2013, Bluetrain Inc. and one of its friends, Adster Creative, are hosting an exclusive glimpse into the future of Google advertising, presented as a “Google Engage... Read More
Diana GaviriaHTML5, Responsive Design and SEO in 2013
HTML5, Responsive Design and SEO in 2013 When it comes to SEO, I like to be ahead of the curve. If there is something on the horizon that has the potential to enhance SEO then I want to try it… first. When it comes to the future of SEO, I’m all about being on the... Read More
Tina WilsonSEOmoz is Awesome, and Deserving of Chocolate
Well, anyone who knows SEO, knows about SEOmoz. They provide great, easy-to-use SEO software, that makes our lives, as online marketers, a heckuva lot easier. I sent someone at SEOmoz a wee shipment of Fleur de Sel Caramels. Why on earth would I do that? Are they deserving of chocolates? It’s not like they’re some SEO-Wizard... Read More
Diana GaviriaChecklist for an ‘SEO Friendly’ CMS
Updated: This post has been updated from its original version from July 29, 2007. There is a common website design and marketing issue I come across often. The majority of website design firms have a proprietary content management system (CMS) for the websites they develop. The challenge working with many of these systems is that... Read More
Bryan Smith