Zero Moments of Truth in Online Advertising
Ok, so there’s a double-meaning in the title – punning (as usual) on Google’s ZMOT – Zero Moment of Truth philosophy, and the concept of truth in advertising. But the literal interpretation of this phrase is definitely one I can get behind. There is essentially no truth in advertising – the moments of truth start... Read More
BluetrainGoogle Advertising – Online Advertising Advice Directly from Google.
Live via YouTube. Hosted by Bluetrain. Google Advertising, including Google Display Advertising, and Google pay-per-click (PPC) advertising, all fall under the Google Engage for Agencies Program. On Tuesday, March 5, 2013, Bluetrain Inc. and one of its friends, Adster Creative, are hosting an exclusive glimpse into the future of Google advertising, presented as a “Google Engage... Read More
BluetrainChecklist for an ‘SEO Friendly’ CMS
Updated: This post has been updated from its original version from July 29, 2007. There is a common website design and marketing issue I come across often. The majority of website design firms have a proprietary content management system (CMS) for the websites they develop. The challenge working with many of these systems is that... Read More
Bryan Smith