Newsletter

Sign up for our Newsletter for regular updates and digital marketing tidbits.

Connect with us!

The Quest for the Silver Bullet (A Lazy Marketer’s Habit)

We’re all guilty of looking for it – the silver bullet – that one marketing tactic that’s going to skyrocket conversion rates, grow sales, or acquire new customers. Maybe you came across a company that got a lot of attention from a social media post that went viral. Now, you’re looking for your own solution...  Read More

Bryan Smith

Google Chrome to Add ‘NOT SECURE’ Label to Websites Without HTTPS – What You Need to Know

For most of the year, the web has been buzzing about Google shifting to label sites that don’t use HTTPS as “not secure”. In a recent round of emails to Google Search Console account holders with HTTP sites, Google confirmed their October deadline, saying, “Starting October 2017, Chrome (Version 62) will show a “NOT SECURE”...  Read More

Bryan Smith

5 Website Development Experts You Need on Your Team

Building a website is very much like building a house. It takes a lot of planning and preparation and requires a crew of skilled workers to build it. When done right, they both result in something that is built to last and perform. If not, they can fall flat. When I hear about website developments...  Read More

Bryan Smith

Selecting Social Media Goals & Metrics

I sat in a room with a businessman who had reached his breaking point with his under-performing sales team. When asked what he thought the solution was to boost sales, he threw his hands up in frustration and said: “Better get on the Tweeter.” True story. That whole scenario is cringe-worthy, I know. But believe...  Read More

Bryan Smith

Could 2016 be the Right Year for Canadian Businesses to Expand Abroad?

As we settle into 2016, many companies will be reviewing strategic plans and thinking about sales targets for the year ahead. In order to boost revenue, you might choose to focus strategically on existing markets (as I discussed in this post) or to expand and discover new opportunities. The purpose of this post is to...  Read More

Bryan Smith

6 Considerations for Marketing to Apprehensive Albertans in 2016

With the recession predicted to last through late 2016, Alberta businesses continue to face tough decisions when it comes to marketing. So, how can you tweak your strategy to ensure that your organization not only survives this difficult time, but comes out of the recession stronger than ever? Race ahead of your competition, get to...  Read More

Bryan Smith

Hey, Non-profits! Get $120K Per Year in Free Advertising with Google Ad Grants

  Get the scoop on Google Ad Grants and how you can secure $10,000 per month in free advertising money for your charity or non-profit. What is Google Ad Grants? Google Ad Grants is the non-profit version of Google Adwords. Lots of people have heard of Google Adwords, which is the advertising on Google that...  Read More

Bryan Smith

Why You Should Keep Marketing During a Recession (Especially If Your Competitors Aren’t!)

  Earlier this year when reports started swirling about the troubled Canadian economy, Alberta businesses began bracing themselves for the possibility of a recession. Some reacted faster than others with a handful of businesses preemptively laying off staff and cutting non-essential expenditures. And given that oil prices continued to falter this summer even the most...  Read More

Bryan Smith

Web Analytics: Is Your Focus on the Right Data?

When people think about web analytics often what comes to mind are overrated metrics like: Visits (or sessions) Pageviews Bounce rate Visit duration Marketers often review these metrics for all traffic across a website and present reports to management that often look similar to the screenshot below.  This looks great, right? How can management not...  Read More

Bryan Smith

Rethinking Recruitment for Alberta Oil & Gas Jobs

How Online Marketing Can Help Alberta Companies Recruit Smarter The caption under a recent headline by Maclean’s magazine about the best-paying, most hire-happy industries in Canada reads: Why you should learn math and move to Alberta. Working and living in Alberta, we’re all well aware of the challenges Alberta’s companies in the oil and gas...  Read More

Bryan Smith

Read about Bluetrain’s values and approach.

Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now

×