Bryan Smith

President

Bryan is the founder of Bluetrain and is a digital marketing expert with over 20 years of experience in SEO, online advertising, and web analytics, working on hundreds of websites, and managing millions in advertising spend.

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Bryan
President

Matthew Brown

Partner, Director of Digital Marketing

Matthew spends his days focused on understanding his clients digital pain points and helping them solve their digital problems. He uses data, strategy and insights to guide his recommendations and look for ways to continually improve his client’s online presence.

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Matthew
Partner, Director of Digital Marketing

Terri Carlson

Technical Lead & Senior Strategist

With experience in everything from non-profits to start-ups, Terri’s faced more than her fair share of digital puzzles. As one half of Bluetrain’s BC-based digital team, she combines her passion for data and creativity to brainstorm ‘out of the box’ solutions to complex client problems.

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Terri Carlson - B&W

Terri
Technical Lead & Senior Strategist

Kathy Waterman

Digital Marketing Manager

Kathy brings a breadth of online experience ranging from developing her first website in 1997 in Notepad (yes, character-by-character!) to web analytics and search engine optimization. Her thirst for learning new optimization techniques has helped many clients increase their online exposure, search traffic and revenue.

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KATHY WATERMAN bw

Kathy
Digital Marketing Manager

Jen Sipari

Digital Marketing Strategist

Jen joined Bluetrain’s team in 2021 and brings over eight years of experience creating analytics reports, conducting competitor analysis, and using search engine optimization tactics. She is committed to providing excellent client service along with a strong desire to improve website search rankings.

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Jen
Digital Marketing Strategist

Ally Wilson

Digital Content Manager

Ally is the team’s Social Media Content Manager. She is responsible for creating content, managing online communities, and is our self-proclaimed Canva Queen.

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Ally Wilson | Bluetrain's Social Media Content Manager

Ally
Digital Content Manager

Melanie Auger

Digital Content Manager

As Bluetrain’s Digital Content Manager, Melanie is all about the ‘big picture approach’. She is always looking for innovative ways for her clients to leverage social media to achieve their business goals and improve their bottom line.

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Melanie Auger | Social Media Strategist

Melanie
Digital Content Manager

Ciprian Rusu

Pay Per Click Manager

Ciprian began working in the digital industry in 2001 (before iPods were even a thing). He now has over 10 years of experience as a Pay Per Click Manager who thrives on data to make the best advertising decisions for clients.

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Ciprian
Pay Per Click Manager

Andrei Rusu

Pay Per Click & Local Specialist

Andrei brings several years of experience working with clients around the world to Bluetrain. Over this time, Andrei has developed into an online enthusiast and marketing professional with a diverse knowledge in all things digital.

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Andrei
Pay Per Click & Local Specialist

Kim Wilson

Bookkeeper

Before joining the Bluetrain team, Kim worked in the oil and gas sector as an Accounting Administrator for over 20 years. She brings a plethora of experience and knowledge to our agency.

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Kim
Bookkeeper

Merilyn Tuazon

Digital Content Creator

Having played sports her whole life, Merilyn knows a thing or two about being a team-player! Working alongside her social media team, she plays a crucial role in managing clients’ social media accounts and content creation.

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Merilyn
Digital Content Creator

Patrick Eriksson

Senior Digital Advertising Strategist

Patrick found his interest in marketing in the mid 1990s, when the Internet started to become really popular. He built his first website for a Swedish video game store in 1996, and started designing their print ads for publishing in computer magazines (yes, magazines made out of paper!). When he immigrated to Canada in 1998, he pursued a career as a web designer, which gradually expanded into SEO, web project management, paid advertising and strategy. Patrick has accumulated a wealth of experience in the industry over the past +20 years, and he loves sharing his knowledge.

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Patrick
Senior Digital Advertising Strategist

Chelsey Gilfillan

Social Media Strategist

She is passionate about all things content creation, strategy, and making sure your business pops. She prides herself on her ability to provide quality work while also keeping work-life balance a top priority.

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Chelsey
Social Media Strategist

Michelle Cook

Client Service Manager

Michelle exudes positivity. Michelle enjoys creating strong relationships with her clients to make sure their Bluetrain relationship is full of education, productivity and most of all, Fun! In her spare time, if Michelle isn’t driving her teenagers to various sports, you will find her camping, hiking or game night with friends.

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Michelle Cook

Michelle
Client Service Manager

Ryan Peyton

Director of Operations

Ryan has worked with marketing and strategy firms for over 15 years in positions ranging from project management to operations. With a passion for process improvement, he actively looks for ways to streamline procedures and improve efficiency. At Bluetrain, Ryan oversees internal processes, tracks and resources projects, and supports department managers.

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Bryan Peyton

Ryan
Director of Operations

Michael Le

Digital Marketing Specialist

A bit of a data nerd, Michael believes that data can be beautiful and loves tinkering with graphs, figures, and charts. He’s always looking for ways to improve things, using an evidence-based approach to solve digital marketing problems and improve website results.

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Michael Le- Digital Marketing Specialist

Michael
Digital Marketing Specialist

Khoa Pham

Digital Marketing Specialist

A marketing enthusiast with exciting accumulated marketing experience in diverse industries, Khoa is a dynamic digital marketer who takes great pride in helping our clients optimize their marketing performances. You’d most likely find him watching his favourite soccer team or biking around town when caught off work.

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Khoa Pham - Digital Marketing Coordinator

Khoa
Digital Marketing Specialist

Nicole Klacar

Account Manager

Nicole is passionate about working with her clients to achieve their marketing and business objectives, and looks forward to building long lasting relationships. She is committed to providing excellent customer service along with a strong desire to help each client reach their digital marketing goals.

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Nicole Klacar - Account Manager

Nicole
Account Manager

Sophia Wood Massicotte

Account Manager

An outdoor enthusiast, creative foodie, movement advocate and dedicated yogini, Sophia’s passion and purpose is to raise herself up to her highest potential, and to inspire and empower those who are ready to embark on a journey of growth and expansion. She is dedicated to creating a safe, trusting and supportive environment when working with her clients as they walk their path to meeting their desired objectives. Sophia is looking forward to building strong relationships and providing excellent customer service to those with whom she partners.

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Sophia Wood Massicotte Portrait

Sophia Wood Massicotte
Account Manager

Our team would love to meet yours!