Our Team

Terri Carlson

Technical Lead & Senior Strategist

With experience in everything from non-profits to start-ups, Terri’s faced more than her fair share of digital puzzles. As one half of Bluetrain’s BC-based digital team, she combines her passion for data and creativity to brainstorm ‘out of the box’ solutions to complex client problems.

Kathy Waterman

Digital Marketing Strategist

Kathy brings a breadth of online experience ranging from developing her first website in 1997 in Notepad (yes, character-by-character!) to web analytics and search engine optimization. Her thirst for learning new optimization techniques has helped many clients increase their online exposure, search traffic and revenue.

Jen Sipari

Senior Digital Marketing Specialist

Jen joined Bluetrain’s team in 2021 and brings over five years of experience creating analytics reports, conducting competitor analysis, and using search engine optimization tactics. She is committed to providing excellent client service along with a strong desire to improve website search rankings.

Jaspreet Sagoo

Digital Marketing Specialist

Jaspreet is a digital marketing jack-of-all-trades. Having earned her degree in Biomedical Sciences from the University of Guelph, she loves to dig into the data just as much as coming up with creative, content-based solutions

Ally Wilson

Digital Content Manager

Ally is the team’s Social Media Content Manager. She is responsible for creating content, managing online communities, and is our self-proclaimed Canva Queen.

Melanie Auger

Interim Digital Content Manager

As Bluetrain’s Interim Digital Content Manager, Melanie is all about the ‘big picture approach’. She is always looking for innovative ways for her clients to leverage social media to achieve their business goals and improve their bottom line.

Regan Lavoie

Senior Account Manager

As a Senior Account Manager, Regan brings a wide range of experience and knowledge to the Bluetrain team. She has a Degree in Business Management and worked at MacEwan University as an Advisor for 13 years.

Ciprian Rusu

Pay Per Click Manager

Ciprian began working in the digital industry in 2001 (before iPods were even a thing). He now has over 10 years of experience as a Pay Per Click Manager who thrives on data to make the best advertising decisions for clients.

Andrei Rusu

Pay Per Click & Local Specialist

Andrei brings several years of experience working with clients around the world to Bluetrain. Over this time, Andrei has developed into an online enthusiast and marketing professional with a diverse knowledge in all things digital.

Kim Wilson

Bookkeeper

Before joining the Bluetrain team, Kim worked in the oil and gas sector as an Accounting Administrator for over 20 years. She brings a plethora of experience and knowledge to our agency.

Merilyn Tuazon

Digital Content Creator

Having played sports her whole life, Merilyn knows a thing or two about being a team-player! Working alongside her social media team, she plays a crucial role in managing clients’ social media accounts and content creation.

Cierra McLean

Account Coordinator

With her experience in e-commerce, marketing and consulting, Cierra enjoys connecting with her clients in order to promote their brand in the best way possible. Cierra appreciates the process and challenges that comes with diving deep into the analytics of digital marketing.

Patrick Eriksson

Senior Digital Advertising Strategist

Patrick found his interest in marketing in the mid 1990s, when the Internet started to become really popular. He built his first website for a Swedish video game store in 1996, and started designing their print ads for publishing in computer magazines (yes, magazines made out of paper!). When he immigrated to Canada in 1998, he pursued a career as a web designer, which gradually expanded into SEO, web project management, paid advertising and strategy. Patrick has accumulated a wealth of experience in the industry over the past +20 years, and he loves sharing his knowledge.

Brandon Lamb

Account Manager

Brandon is best described as personable, approachable, and reliable. When it comes to Account Management, integrity is vital to decision-making according to Brandon. He views that having upstanding character traits and work ethics including sound judgment, honesty, dependability , and being loyal to himself, as well as the clients are what shape him in the workplace.

Alex Dugas

Digital Marketing Specialist

When Alex isn’t at his desk or busy keeping up with the latest exciting developments in the world of digital marketing, you can find him on the slopes enjoying a variety of winter sports or spending time with his little (big) dog, Elroy.

Chelsey Gilfillan

Digital Content Creator

She is passionate about all things content creation, strategy, and making sure your business pops. She prides herself on her ability to provide quality work while also keeping work-life balance a top priority.

Michelle Cook

Michelle exudes positivity. Michelle enjoys creating strong relationships with her clients to make sure their Bluetrain relationship is full of education, productivity and most of all, Fun! In her spare time, if Michelle isn’t driving her teenagers to various sports, you will find her camping, hiking or game night with friends.

Ryan Peyton

Ryan has worked with marketing and strategy firms for over 15 years in positions ranging from project management to operations. With a passion for process improvement, he actively looks for ways to streamline procedures and improve efficiency. At Bluetrain, Ryan oversees internal processes, tracks and resources projects, and supports department managers.