5 Ways To Kill Your Site
Okay, so we’re being deliberately facetious with the headline of this post (obviously nobody wants to kill their site), but just in case you were curious about what not to do, here is a list of 5 things that could potentially hurt the success of your site. 1. Ignore Mobile It’s old news that having... Read More
Diana GaviriaBluetrain’s New Digs
Last Wednesday, after several hectic months of renovations and design decisions, the Bluetrain team finally packed up their things and said goodbye to the office on Pembina Road. Those of you who have Bluetrain on Facebook know that we’ve been positively giddy with anticipation over the new office, but now that we’re here I have... Read More
Diana GaviriaBattle of the Sexes: How Men and Women Use Social Media
An infographic from Internet Service Providers displays super interesting data regarding social media usage between men and women. Apparently, women prefer Facebook, Twitter and Pinterest (surprise, surprise) over all the other social networking sites. Men prefer Google+, LinkedIn and YouTube. According to this data, women do 62% of the sharing on Facebook although 80% of... Read More
Diana Gaviria5 Reasons Why You Should Attend iMEDIA 2014
Have you heard about iMEDIA yet? If not, let me fill you in. Here are the top five reasons why you should attend iMEDIA 2014. 1. It’s a local event uber-focused on social media education. iMEDIA is a relatively small, local conference that brings together small business owners and corporate marketing managers for a day... Read More
Diana GaviriaHow to Make Content Go Viral
I read this post today because I thought I would learn something applicable to my job as content marketer at Bluetrain. The headline grabbed my attention right away: How to Make Viral Content: 9 Tips from the Greatest Viral Content Genius on the Planet. I thought: “Great! I’ll learn some cool tips for making amazing... Read More
Diana GaviriaWhat To Do If You Are Confused About Google+ and Google Places
A few weeks ago, my manager Shauna Heryford asked me to create a Google Places listing for Bluetrain and merge it with our Google+ page. As I began researching how to do this, I quickly realized that it was not actually possible at the moment despite the plethora of “how-to” articles on the subject. I actually... Read More
Diana GaviriaRead This Before Trying to Merge Your Google Places and Google+
Disclaimer: I have recently found new information since writing this post that I would like to refer readers to. This post is not incorrect, but the latest post outlines strategies for sorting out this whole Google Places/Google+ mess by Mike Blumenthal who is an authority on Local Search and Google Maps. This is the definitive... Read More
Diana GaviriaLovable Content. Made Easy.
I recently read a wonderful post entitled Stop Writing Blog Posts by Portent’s Nick Bernard who was writing about the amount of mindless drivel that is churned out by bloggers, SEOs and marketers every day. Bernard says that as content creators we need to stop adding to the virtual garbage heap and focus on creating... Read More
Diana Gaviria4 Ways to Rock Your Holiday Online Advertising Campaign
‘Twas the week before Christmas and all through the store, all were a flurry prepping ads that would bring shoppers through the door. Be proactive this year and get your online holiday advertising campaigns in order well before the Christmas rush. Regardless of whether you have a physical store or an e-commerce site, these tips... Read More
Diana GaviriaBluetrain in the Edmonton Journal Again This Week!
How to market a new business? The Edmonton Journal asked our very own Bryan Smith. See Bryan’s answer in this week’s issue of the Edmonton Journal!
Diana Gaviria