Don’t Make These Online Advertising Mistakes!
Running online advertisements is a powerful and cost-effective way to promote your business and connect with your target audience, ultimately increasing the number of conversions. When utilizing a marketing tool like this, having a strategy is imperative. Too often, we see organizations set up online advertising with little to no plan or follow-through, a tactic... Read More
Khoa PhamWhy You Should Audit Your Social Media
Looking to evaluate your online presence and learn precisely how your brand is performing on social media? If you feel like you’re just going through the motions and not leveraging your social media profiles effectively, it’s time for a social media audit! An “audit” can sound intimidating, but it doesn’t need to be. Here are... Read More
Chelsey GilfillanCreate an SEO-Friendly Content Strategy
Optimizing your content strategy for SEO (search engine optimization) enhancement is crucial for achieving success online. While it may require time and effort, the benefits are worth it when done correctly. The aim of SEO is to improve your website’s visibility in search engine results pages (SERPs), which makes it easier for users to find... Read More
Terri CarlsonWhy Work With a Social Media Management Agency?
Social media management can be overwhelming, especially for small businesses or companies that don’t have a designated internal team. There are so many different facets of social media aside from simply creating and publishing content. From community management to analyzing performance to staying up to date with the latest updates, managing social media is a... Read More
Melanie AugerSix Steps for Web Analytics Success
Are you making the most of your web analytics? Web analytics tools provide valuable insights into how your marketing efforts are performing and how you can enhance user experience to optimize your content and SEO strategies. Get ahead of the competition simply by understanding your data better and utilizing reporting features to their full potential.... Read More
Bryan SmithRepurposing Content to Drive SEO
To reap the benefits of SEO, you must have a strong SEO content marketing strategy, and we know that creating relevant, quality content requires a large investment. But it doesn’t always have to be this way. Repurposing existing content can help you get the most out of your resources and still achieve great results. By... Read More
Melanie AugerWhere Should You Prioritize Your Social Media Ads?
Looking to reach your target audience and convert them into customers? Social media advertising is your answer! One of the most effective forms of digital marketing, social ads are a major opportunity for everyone from small businesses to larger organizations. Choosing what social platforms to use is your first consideration, and unfortunately, it’s not a... Read More
Chelsey Gilfillan5 Myths About Social Media Marketing
There’s a good chance that most of the people you meet or interact with on a regular basis are present on social media. That’s why the social media industry is now viewed as an extremely valuable digital marketing tool! Because of its fast-paced and dynamic nature, there are still people who are skeptical of the... Read More
Ally WilsonHave You Migrated to GA4?
Transition to the new Google Analytics 4 by July 1, 2023! Back in 2020, Google announced that they would be sunsetting the current version of Universal Analytics in favour of Google Analytics 4 (GA4). If you pushed your migration to GA4 off because you felt like you had nothing but time to prepare, here is... Read More
Kathy WatermanWhy Online Reviews Are Essential to Your Business
Editor’s Note: This article was initially published in May 2019 and updated in February 2023. In a time when people don’t buy products or book a service without first reading reviews, it’s crucial to seek out these testimonials from your customers and know how to manage and use them to your advantage! Why Reviews Are... Read More
Matthew Brown