Three Steps to Better Business Decisions Using Web Analytics & Reporting
Plan, implement and maintain. These three steps apply to almost any aspect of a business, but they are often overlooked in web analytics. In an increasingly online world, websites are key to running a successful business. Ask yourself if your website is doing what you intended it to do. Can you even determine that with... Read More
Bryan SmithWhy Are Customer Reviews So Important?
Your business is important to you and you may be wary about opening it up to online reviews. Take the leap. Online reviews are a great way to build trust with potential customers. Your customers will use reviews to decide if your products or services are the right fit, and they want to know how... Read More
Roxanne BonillaPast Lives of the Bluetrain Team
It’s true that everyone has a story to tell, and the Bluetrain team is no exception. We’ve all worked some incredibly random jobs, but they have prepared us for the digital marketing world in one way or another. Here are our stories: Bryan Smith, Mobile Trailblazer I have had many jobs prior to starting Bluetrain,... Read More
Roxanne Bonilla4 Common Charity Marketing Mistakes
There are many differences between how private businesses and not-for-profit organizations work – but marketing isn’t one of them. Charities and businesses alike are competing in the same marketplace, on the same platforms, for the same resources. Your potential supporters have limited time and attention; you need to capture their interest and keep them engaged... Read More
Terri CarlsonRanking in Google Answer (aka Position Zero) in 2020
This post was originally published in 2019 and has been updated for 2020 Algorithm Updates. What is Position Zero? Have a question? Just Google it. Does your website provide the best Google answer? If so, your website could appear in the Featured Answer Snippets, or Position Zero. Firstly, your search result “position” is the ranking... Read More
Matthew BrownEmail Marketing for Your Business
In the early days of internet consumption, people loved email. An incoming “You’ve got mail!” notification was a source of excitement. But now, with the rise of social media and the annoyance of inbox clutter, do people still like email? Should your business still use email marketing? The short answer is yes. How many people... Read More
Roxanne BonillaUsing LinkedIn For Business Marketing
With more businesses than ever using social channels to reach their audience and attract new customers, it is evident that social media marketing is here to stay. While almost any social platform can be utilized for commercial purposes, LinkedIn is undoubtedly the most-used and specialized platform for all things B2B. So, how can businesses use... Read More
Roxanne BonillaTips for Better Understanding Your Target Audience
How can a business not know who their target audience is? It’s a concept that doesn’t make sense for many. But believe it or not, many entrepreneurs aren’t armed with an ideal customer profile to make their marketing efforts more successful. Instead, they are drowning in the day-to-day operations of their business. It’s a concerning... Read More
Roxanne Bonilla21 Questions with Terri Carlson, Bluetrain’s Digital Marketing Strategist
I was fortunate enough to sit down with the newest addition to the team, Terri Carlson. We are excited to have Terri on board as our Digital Marketing Specialist. Learn more about her below! 1. RB: Where did you grow up? TC: I grew up in a tiny community in BC called Paul Lake. It’s... Read More
Roxanne Bonilla4 Marketing Strategies Charities Can Cater to Their Cause
I think it’s safe to say that the non-profit and for-profit sectors exist at opposite sides of the business spectrum. After starting my career in charities and moving to the private sector, I realize that those 3-letter qualifiers make a world of difference! But much in the way that old-school marketers said that the rules... Read More
Terri Carlson