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GA4- Save Your Universal Analytics Historical Data

By now, you’ve successfully migrated from Universal Analytics to GA4 and are getting comfortable with the new user interface and accustomed to the updated processes. As of July 1, 2023, standard Universal Analytics properties stopped processing new data, but accounts have remained open with access to all historical data. That’s where today’s reminder comes in....  Read More

Matthew Brown

SEO and Content Marketing

Content marketing is an effective tool to craft helpful information that will be valuable to your audience. But it’s only truly helpful if your users are actually seeing it. SEO and content go hand in hand. By leveraging SEO best practices, you’ll be able to organically achieve maximum visibility while delivering relevant information. In this...  Read More

Matthew Brown

Why Online Reviews Are Essential to Your Business

Editor’s Note: This article was initially published in May 2019 and updated in February 2023. In a time when people don’t buy products or book a service without first reading reviews, it’s crucial to seek out these testimonials from your customers and know how to manage and use them to your advantage!  Why Reviews Are...  Read More

Matthew Brown

Ranking in Google Answer (aka Position Zero) in 2020

This post was originally published in 2019 and has been updated for 2020 Algorithm Updates. What is Position Zero? Have a question? Just Google it. Does your website provide the best Google answer? If so, your website could appear in the Featured Answer Snippets, or Position Zero. Firstly, your search result “position” is the ranking...  Read More

Matthew Brown

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