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Highlights from iMedia 2017

Like our digitally obsessed peers, we were drawn to iMEDIA Social Media Conference like moths to a bright mobile screen. We had so much fun participating and learning all weekend! Here are some of the things that made iMEDIA 2017 so awesome: The Master Classes Bluetrain was fortunate enough to be involved with both of...  Read More

Roxanne Bonilla

Selecting Social Media Goals & Metrics

I sat in a room with a businessman who had reached his breaking point with his under-performing sales team. When asked what he thought the solution was to boost sales, he threw his hands up in frustration and said: “Better get on the Tweeter.” True story. That whole scenario is cringe-worthy, I know. But believe...  Read More

Bryan Smith

21 Questions with Hannah, Bluetrain’s Digital Marketing Associate

Bluetrain is proud to introduce Hannah Martin, our new Digital Marketing Associate. Learn about the many places Hannah has lived, her surprising favourite food, and her previous job working for a major carbonated beverage company. 1. RB: Where did you grow up? HM: Lots of places! I was born in England, then I lived in...  Read More

Roxanne Bonilla

21 Questions with Roxanne, Bluetrain’s Content Strategist

I’m excited to play 21 Questions this week with Roxanne Bonilla, the newest content strategist and member to the Bluetrain team. Learn about Roxanne, her love of Edmonton, and why she transitioned from fitness to communications. SH: Where did you grow up? RB: I was born and raised in Edmonton – West Edmonton to be...  Read More

Shauna Heryford

Why You Still Need Keyword Research

As search engines become more advanced, stuffing a website full of keywords will no longer produce a high Google ranking. That doesn’t mean, however, that you should tear up your Excel spreadsheets (whew). Keyword research is still an important part of the complete breakfast that is a modern SEO strategy. Here’s why! The Benefits of...  Read More

Shannon Young

21 Questions with Faustina, Bluetrain’s Favourite Intern

This week on the blog, we sat down to play 21 Questions with Bluetrain’s favourite intern, Faustina Banh. Read on to learn more Faustina and how she balances a packed schedule of academic, extra-curricular and work commitments. (Seriously, this girl is no joke. She could be giving us all classes on how to time manage...  Read More

Diana Gaviria

How To Do Awesome Blog Post Research (And Why It Matters)

With the rise of content marketing, the ability to quickly and accurately research new topics is at a premium. As an academic-turned-writer, sometimes I feel like it’s my superpower.   Me, submitting blog posts. Image credit: justpo.st So today’s post has two parts. First, I’ll share why I think good fact-checking should be a priority...  Read More

Lucy Erickson

21 Questions with Avery, Bluetrain’s New Account Manager

This week on the blog, I sat down to play 21 Questions with Avery Johnson, Bluetrain’s newest team member and account manager. Learn about what inspired Avery to leave her cozy Alberta town and chase after her Jurassic dreams! DG: First question (an easy one): Where did you grow up? AJ: In a small town south...  Read More

Diana Gaviria

Bluetrain Named as Finalist for Prestigious US Search Award

Bluetrain is honoured to be named as one of four finalists for the US Search Awards 2016 in the category Best Use of Search – Third Sector. What are the US Search Awards? The US Search Awards celebrate excellence in the search, PPC, and digital advertising industry. Each year, they receive hundreds of nominations from...  Read More

Diana Gaviria

Boost Fundraising Results With This One Simple Action

Before beginning freelance writing, I worked as a fundraiser for the University of Oxford, so when asked to write a post that would help Canadian nonprofits maximize their online success, I jumped at the chance. Digital marketing is a growing part of fundraising campaigns, and we’ve already talked about ways that charities can market themselves...  Read More

Lucy Erickson

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