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21 Questions with Digital Marketing Specialist, Jon Boshoff

I got a chance to sit down with Bluetrain’s newest Digital Marketing Specialist, Jon Boshoff, to learn a little bit more about his background and what he brings to the table. 1. RB: Where did you grow up? JB: All over the place! I was born in South Africa and lived in Australia, Fiji, Calgary,...  Read More

Roxanne Bonilla

Email Marketing for Your Business

In the early days of internet consumption, people loved email. An incoming “You’ve got mail!” notification was a source of excitement. But now, with the rise of social media and the annoyance of inbox clutter, do people still like email? Should your business still use email marketing? The short answer is yes. How many people...  Read More

Roxanne Bonilla

Using LinkedIn For Business Marketing

With more businesses than ever using social channels to reach their audience and attract new customers, it is evident that social media marketing is here to stay. While almost any social platform can be utilized for commercial purposes, LinkedIn is undoubtedly the most-used and specialized platform for all things B2B. So, how can businesses use...  Read More

Roxanne Bonilla

Tips for Better Understanding Your Target Audience

How can a business not know who their target audience is? It’s a concept that doesn’t make sense for many. But believe it or not, many entrepreneurs aren’t armed with an ideal customer profile to make their marketing efforts more successful. Instead, they are drowning in the day-to-day operations of their business. It’s a concerning...  Read More

Roxanne Bonilla

21 Questions with Terri Carlson, Bluetrain’s Digital Marketing Specialist

I was fortunate enough to sit down with the newest addition to the team, Terri Carlson. We are excited to have Terri on board as our Digital Marketing Specialist. Learn more about her below! 1. RB: Where did you grow up? TC: I grew up in a tiny community in BC called Paul Lake. It’s...  Read More

Roxanne Bonilla

21 Questions with Regan Lavoie, Bluetrain’s Account Manager

I got to sit down with Regan Lavoie, one of Bluetrain’s all-star Account Managers, to learn a little more about this business-minded professional. Bet you’ll never guess who she shares her birthday with. 1. RB: Where did you grow up? RL: Sherwood Park. 2. RB: What did you like most about growing up in Sherwood...  Read More

Roxanne Bonilla

21 Questions with Carol Reivonen, Bluetrain’s Account Manager

I got to sit down with Carol Reivonen this week to learn a little bit more about this bubbly and driven Account Manager! See for yourself below. 1. RB: Where did you grow up? CR: Mannville, Alberta. 2. RB: What did you like most about growing up in Manville? CR: I liked that you knew...  Read More

Roxanne Bonilla

How to Make Sure Your Business is CASL Compliant – A Lawyer’s Perspective

If you read our previous blog, “Everything You Need to Know about CASL (Canada’s Anti-Spam Legislation)”, you probably already have a solid understanding of the CASL changes that came into place as of July 1, 2017. As a refresher, we’ve invited lawyer Geoff Costeloe from Prowse Chowne LLP to help our readers ensure their businesses...  Read More

Roxanne Bonilla

21 Questions with Joe, Bluetrain’s New Account Manager

We are proud to introduce Joe, one of our new Account Managers. Learn about this movie-goer’s background in football, his very cool financial blog, and his unexpected guilty pleasure. 1. RB: Where did you grow up? JM: I grew up in Calgary but I was born in Nigeria. RB: How did you end up in...  Read More

Roxanne Bonilla

21 Questions with Matt, Bluetrain’s Digital Marketing Strategist

Bluetrain is proud to introduce Matthew Brown, our new Digital Marketing Strategist. Learn about Matt’s experience in the digital marketing world, his lovely family, and his hilarious hate for olives. 1. RB: Where did you grow up? MB: Sherwood Park. RB: Have you been here your whole life? MB: I moved away when I was...  Read More

Roxanne Bonilla

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