Responsive Search Ads: How They Drive Results Online
Responsive search ads are a form of advertising in Google Ads where headlines, descriptions, and layout are automatically selected to complement the user's context. Google Ads experiments with different combinations to present users with the most relevant content, tailored to their search queries. Read more.
Patrick ErikssonGA4- Save Your Universal Analytics Historical Data
By now, you’ve successfully migrated from Universal Analytics to GA4 and are getting comfortable with the new user interface and accustomed to the updated processes. As of July 1, 2023, standard Universal Analytics properties stopped processing new data, but accounts have remained open with access to all historical data. That’s where today’s reminder comes in.... Read More
Matthew BrownSEO and Content Marketing
Content marketing is an effective tool to craft helpful information that will be valuable to your audience. But it’s only truly helpful if your users are actually seeing it. SEO and content go hand in hand. By leveraging SEO best practices, you’ll be able to organically achieve maximum visibility while delivering relevant information. In this... Read More
Matthew BrownBluetrain 2023 Year in Review
It’s been another great year here at Bluetrain! From conquering challenges to reaching new milestones, we believe in celebrating our wins. Here’s a look back at where we’ve been and what we’ve accomplished over the past year that has made 2023 unforgettable. Google Premier Partner This year, we were thrilled to announce that we requalified... Read More
Ally WilsonSocial Shopping- How to Sell on Social Media
Looking to build your marketing strategy to amplify online sales? To thrive in the e-commerce space, a cross-channel approach is key to maximizing your organization’s potential. Social media has become one of the prime destinations for entertaining content and helpful information. But it’s also gaining popularity as an e-commerce platform. Is your brand set up... Read More
Melanie AugerSmall Business Week Canada: Unlocking Social Media Success
For Small Business Week Canada this year, we were asked to join in the festivities to help celebrate entrepreneurship and small businesses in our community. Our very own Social Media specialist, Merilyn Tuazon, had the honour of speaking at Strathcona County – Economic Development and Tourism’s 2023 Small Business Week Conference. Here’s an inside look... Read More
Merilyn TuazonAI in Digital Marketing
The world of digital marketing is constantly changing, and one element making significant strides in the industry is artificial intelligence (AI). We’ve already begun seeing the effects of AI and its role in the digital advertising world, and we’re expecting to see this only increase moving forward. To stay competitive, marketers must be open to... Read More
Khoa PhamStart Planning Your Holiday Ad Campaigns Now
Back-to-school displays are being replaced with Halloween merchandise, and before we know it, Christmas decorations will be upon us. As much as we don’t want to accept that winter will be here before we know it, the marketing departments behind these displays are not too far off. It is time to start working on your... Read More
Patrick ErikssonDon’t Make These Online Advertising Mistakes!
Running online advertisements is a powerful and cost-effective way to promote your business and connect with your target audience, ultimately increasing the number of conversions. When utilizing a marketing tool like this, having a strategy is imperative. Too often, we see organizations set up online advertising with little to no plan or follow-through, a tactic... Read More
Khoa PhamWhy You Should Audit Your Social Media
Looking to evaluate your online presence and learn precisely how your brand is performing on social media? If you feel like you’re just going through the motions and not leveraging your social media profiles effectively, it’s time for a social media audit! An “audit” can sound intimidating, but it doesn’t need to be. Here are... Read More
Chelsey Gilfillan