What to Prep For (And Invest In) for Your 2021 Social Media Strategy
Social Media is continually evolving and changing, so often that it seems something has changed every time we open the apps. Along with platform changes come transitions in what users and consumers are creating, consuming and expecting from these platforms. 2020 was a year that saw massive growth and shifts within both marketing particularly when... Read More
Shannon YoungSelling Your Product on Social Media
Did you know that 94 percent of adults in Canada have at least one social media account? Whether it’s people weighing in on the latest political missteps on Twitter, consulting their Facebook circle for drywaller recommendations, or scoping the #ootd from style mavens on Instagram — social media is as ingrained in our daily routine... Read More
Shannon YoungWhy You Still Need Keyword Research
As search engines become more advanced, stuffing a website full of keywords will no longer produce a high Google ranking. That doesn’t mean, however, that you should tear up your Excel spreadsheets (whew). Keyword research is still an important part of the complete breakfast that is a modern SEO strategy. Here’s why! The Benefits of... Read More
Shannon Young3 Ways Google Analytics Can Help Your Business Get Results
When most people think about Google Analytics, the first reports that jump to mind are often basic metrics like: Visits (or sessions) Pageviews Bounce rate Visit duration Chances are you’re already tracking these indicators, but they aren’t telling you much. So which reports are actually going to generate valuable insights and results for your business?... Read More
Shannon Young7 Steps to Creating Content that Converts
7 Steps to Creating Content that Converts from bluetraininc The following is a transcript of the session that Diana Gaviria and Shannon Young delivered at iMEDIA Social Media Conference 2016. Today we want to talk about something we feel very strongly has the power to educate, engage and accomplish some of our most important goals.... Read More
Shannon YoungThe Top Questions People Had about The Bachelor 2016 According to Google
If you’re not familiar with us personally, you may not be aware that the Bluetrain team is actually composed of mostly ladies (9 to be exact!) who, despite being highly educated, well read individuals, do enjoy watching a little (trashy?) reality TV every now and then. We’re also fans of the office fantasy pool, in... Read More
Shannon Young5 Ways to Help Local Foodies Discover Your Edmonton Eatery
So you’ve created an amazing menu, with to-die-for food and a super unique atmosphere, but you’re still wondering how to help people discover your restaurant. Well, wonder no more! Follow these digital marketing tips to help people discover, visit, and applaud your local eatery. Create a Great Website Before you start doing any real marketing,... Read More
Shannon Young