Type: Full-time Permanent
Location: Sherwood Park, AB (Edmonton area) / Extensive remote work policy
Salary: $58,000 – $65,000
Deadline: February 10, 2023

Bluetrain’s data-driven, relationship-based approach to digital marketing helps our clients navigate one of the fastest-changing industries in the world. Think of us as an online marketing conductor, providing the insights and online expertise our customers need to drive their businesses forward.

Bluetrain acts as an advanced digital marketing team for progressive clients from varying industries across North America. Recognizable clients we work with include organizations such as EPCOR, Stollery Children’s Hospital Foundation, UN Refugee Agency (UNHCR), and Strathcona County. Bluetrain is also a Champion level sponsor with Canada Learning Code, a non-profit organization dedicated to bringing accessible computer science to communities across Canada. We currently have a permanent, full- time opportunity for:

Senior Account Manager

 

What you’ll do:

As a Senior Account Manager, you are interested in all things Digital and have the desire to learn about digital marketing. You will be working with 10-15 clients on a monthly basis, and a number of short-term projects. You will be proactive and passionate about helping clients achieve their marketing and business goals. Senior Account Managers are the primary contact for our enterprise clients, servicing those clients at a high level, enthusiastically, and as an advocate for the integration of online marketing into their marketing mix. While ensuring the internal team is always fully aware and driving forward the Client’s goals and strategies. Candidates must have experience in managing multiple clients at one time and would have ideally managed the same client for an extended period of time. Marketing experience is a definite asset.

You will work cooperatively with other members of the operational, advertising and social media teams to create long-term goals and plans for your clients. This job requires an organized individual that has high attention to detail; your clients will look to you to keep projects and tasks on track. You must possess excellent interpersonal communication skills, as you will be leading client meetings, preparing agendas, and updating the client on projects and objectives. You will be responsible for managing the client relationship, from communication, meetings, and ongoing updates in the month.

The Nuts and Bolts:
  • Manage a robust portfolio of clients and champion assigned client accounts within Bluetrain.
  • Build and maintain strong working relationships with clients.
  • Drive results and have ownership over client goals and KPIs based on knowledge of client’s business, offering, strategy, and business cycle.
  • Be aware of the state of health of client websites (Analytics) and Google Ads accounts.
  • Conduct internal monthly reviews and analysis of clients’ SEO, online advertising and social media strategies with the relevant Bluetrain team.
  • Facilitate monthly meetings/calls with clients, ensuring agendas and reports are sent in advance of meetings, and meeting notes are completed and accessible to the client following. Diligently track client decisions and client expenses on provided documentation and follow-up on outstanding action items.
  • Maintain and adjust Digital Marketing Plans according to client needs and approved recommendations/tasks flagged as highest priority.
  • Prepare and provide client stats when required/requested, such as Google Analytics dashboard reports, CallRail reporting, or Google Ad Billing.
  • Maintain all client records, such as Dropbox folders, contact information and PPC budgets and complete client invoicing submission to the bookkeeper on a monthly basis.
  • Drive the completion of project work to ensure client timelines are met. Facilitate client transition from setup into ongoing in a timely manner.
  • Initiate annual contract renewal with the client to assess pricing/scope, and grow the number of services provided to client accounts. Prepare & present any necessary proposals for clients in a timely manner.
  • Identify and propose the need for cross-platform services.
  • Keep up-to-date on industry developments and trends; share knowledge with your team and distribute relevant information to clients.
  • You will report directly to the Client Services Manager.
What you Bring:
  • Educated to college/university degree level or higher.
  • A Degree in Marketing or Business Administration is an asset.
  • Formal online marketing education is an asset.
  • At least 4+ years of experience managing client accounts for advertising or marketing services.
  • Strong experience managing multiple projects and/or multiple accounts at one time.
  • Experience compiling, reviewing/editing reports prior to client interactions.
  • Experience identifying and addressing client concerns.
  • Experience effectively working with Developers and Designers is an asset.
  • Agency experience is also a huge asset
Beneficial Knowledge:
  • Knowledge of using Website analytics tools for statistical analysis and reporting.
  • An understanding of search engines, search engine optimization (SEO) and basic factors that can influence rankings.
  • An understanding of the impact of other online marketing activities (ex. Social Media, Online Advertising (PPC/Display etc), Usability (UX)).
  • Knowledge of WordPress and/or other CMS.
Personality:
  • Strong attention to detail.
  • Excellent communication skills, with the ability to create rapport with clients, associates, and your Bluetrain team.
  • Ability to clearly present and explain complex subjects to an executive audience.
  • Can facilitate positive and productive client meetings in person or on a call.
  • An independent worker that is self-motivated to stay on task and complete work efficiently (with high quality), but also enjoys working with a team.
  • Must be organized and able to prioritize.
  • Strong desire for continuous learning and self-development.
  • Sense of humour and ability to have FUN!
What you’ll get:

As our new colleague, you’ll be part of the continuing growth of a local success story! You will be surrounded by smart, passionate teammates who collaborate and innovate in order to provide our customers with the best possible solutions to their advertising challenges!

We believe that happy, healthy employees produce the best results, so we proudly support life balance initiatives such as:

  • A competitive compensation package
  • 3-weeks Vacation time PLUS paid time off for the Holiday break in December/January.
  • A remote work policy for working outside the office on a short-term, extended or permanent basis
  • Employee group benefits plan (health, dental, etc)
  • An additional $500 health spending account (HSA) after the first year.
  • Flexibility in hours to start and end your day
  • Monthly team activity hosted by our Remote Culture Club!
Bluetrain’s Commitment to Diversity

At Bluetrain, our passion is to “Do Great Things, With Great People.” We recognize that working with a diverse group of team members, clients, and partners, increases our ability to produce greatness in both our work and community. Bluetrain is committed to fostering diversity and inclusion through implementing policies and practices that support that vision.

Bluetrain’s Commitment to Inclusion

Though we see diversity as a priority, it is even more important that we create a culture where people from all backgrounds feel included. Inclusivity is the key to actually maintaining (not just creating) diversity in the workplace. An inclusive approach is thoroughly integrated into the ongoing activities, operations and relationships of the organization. Bluetrain will make every effort to identify and remove barriers to inclusion, and continuously improve through a process of evaluation and change.

Apply:

If you are passionate about digital marketing and the above description sounds like you, please start the interview process here:

Step 1: Complete a twenty-minute online prescreen questionnaire and an assessment that showcases your top traits which will be shared with us (a copy of the report will be sent to you as gratitude for applying).

Click here to access the questionnaire and assessment: https://resumefree.typeform.com/to/S9cufzJ2

Step 2: Send a cover letter with a resume to: careers@bluetrain.ca Please note “Senior Account Manager Application” in the subject line.

Thanks to all applicants for your interest in working with Bluetrain. Only candidates short-listed for an assessment, phone call and/or interview will be contacted.