A Bit More

Kathy has worked as a BC Interior and Vancouver-based Digital Marketing Strategist since 2008 working with companies of all sizes from small local businesses to larger companies with nationwide and international audiences in education, health care, e-commerce, retail, travel, finance, insurance and global non-profits and charities.

She has advised various companies on strategic optimization of content, keyword analysis and selection, landing page optimization, site architecture and performance, as well as technical audits and website analysis insights through custom dashboards and reporting.

Her 25 plus years in the industry overall, combines experience in computer programming, software development, website development, web analytics, organic search engine optimization and conversion rate optimization. Kathy’s technical programming and analytics background allows her to understand various internet technologies and platforms which brings added value to online marketing disciplines and digital marketing strategies.

Kathy believes that search engine optimization and digital marketing are ever-evolving fields – full of challenges, changes, and opportunities, and that success comes from continual learning and exploring fresh ideas and strategies. 

In her spare time, Kathy enjoys the beautiful BC outdoors and time with her two boys.