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How to Make Sure Your Business is CASL Compliant – A Lawyer’s Perspective

If you read our previous blog, “Everything You Need to Know about CASL (Canada’s Anti-Spam Legislation)”, you probably already have a solid understanding of the CASL changes that came into place as of July 1, 2017. As a refresher, we’ve invited lawyer Geoff Costeloe from Prowse Chowne LLP to help our readers ensure their businesses...  Read More

Roxanne Bonilla

Rank Higher on Google Search with Mobile-First Indexing

Mobile has been a key focus of Google’s for quite some time now. It used to be that when consumers prepared to make a buying decision they would flip through the phonebook to find listed companies before choosing one to do business with. That type of research was replaced by internet research, and now the...  Read More

Shauna Heryford

Why You Still Need Keyword Research

As search engines become more advanced, stuffing a website full of keywords will no longer produce a high Google ranking. That doesn’t mean, however, that you should tear up your Excel spreadsheets (whew). Keyword research is still an important part of the complete breakfast that is a modern SEO strategy. Here’s why! The Benefits of...  Read More

Shannon Young

How To Do Awesome Blog Post Research (And Why It Matters)

With the rise of content marketing, the ability to quickly and accurately research new topics is at a premium. As an academic-turned-writer, sometimes I feel like it’s my superpower.   Me, submitting blog posts. Image credit: justpo.st So today’s post has two parts. First, I’ll share why I think good fact-checking should be a priority...  Read More

Lucy Erickson

3 Ways Google Analytics Can Help Your Business Get Results

When most people think about Google Analytics, the first reports that jump to mind are often basic metrics like: Visits (or sessions) Pageviews Bounce rate Visit duration Chances are you’re already tracking these indicators, but they aren’t telling you much. So which reports are actually going to generate valuable insights and results for your business?...  Read More

Shannon Young

Why 22% of Edmonton’s Population Simply Ignore Traditional Advertising

If you’re in marketing (or HR for that matter) you’ve likely been served a multitude of articles inviting you to learn more about the so-called “millennial mindset”. And while the “millennial” concept is a loose one at best (replace the word “millennial” with “young person” and you’ll notice that a lot of the same psychographic characteristics still...  Read More

Diana Gaviria

3 Common Misconceptions About Content

It’s no secret that good content boosts Google rankings, drives website traffic, and of course, makes users very happy. However, damaging misconceptions are holding some organizations back when it comes to creating great content. Aside from addressing what it really takes to create awesome content, today’s post contains a content lesson our team learned the...  Read More

Diana Gaviria

A Beefy Issue: What Alberta Marketers Can Learn From #BoycottEarls

After an intense week of social media onslaught, Earls has reversed its decision to source only Certified Humane® meat and cut out Alberta beef in the process. Instead, the company will be working closely with Canadian ranchers and certifiers to supply its kitchens with meat that is humane and local. A real win-win for both...  Read More

Diana Gaviria

3 Ways You Can Market Your Charity Online for Free!

If you work for a nonprofit organization you are probably already very good at producing amazing work with minimal resources and no budget. We at Bluetrain salute you, and we want to help. Since 2004, the number of individuals giving to charity has increased by 100% in Alberta. To take advantage of this promising trend,...  Read More

Diana Gaviria

I, RankBrain: How Artificial Intelligence is Improving Google Search

Google recently declared RankBrain the 3rd most important ranking signal contributing to search. Since we know there are over 200 signals, this got a lot of people’s attention. But what exactly is RankBrain and how does it affect search results? We’ve learned a lot since RankBrain was first announced in October 2015, and I hope...  Read More

Glenn Walker

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