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Email Marketing for Your Business

In the early days of internet consumption, people loved email. An incoming “You’ve got mail!” notification was a source of excitement. But now, with the rise of social media and the annoyance of inbox clutter, do people still like email? Should your business still use email marketing? The short answer is yes. How many people...  Read More

Roxanne Bonilla

How to Make Sure Your Business is CASL Compliant – A Lawyer’s Perspective

If you read our previous blog, “Everything You Need to Know about CASL (Canada’s Anti-Spam Legislation)”, you probably already have a solid understanding of the CASL changes that came into place as of July 1, 2017. As a refresher, we’ve invited lawyer Geoff Costeloe from Prowse Chowne LLP to help our readers ensure their businesses...  Read More

Roxanne Bonilla

How To Do Awesome Blog Post Research (And Why It Matters)

With the rise of content marketing, the ability to quickly and accurately research new topics is at a premium. As an academic-turned-writer, sometimes I feel like it’s my superpower.   Me, submitting blog posts. Image credit: justpo.st So today’s post has two parts. First, I’ll share why I think good fact-checking should be a priority...  Read More

Lucy Erickson

3 Common Misconceptions About Content

It’s no secret that good content boosts Google rankings, drives website traffic, and of course, makes users very happy. However, damaging misconceptions are holding some organizations back when it comes to creating great content. Aside from addressing what it really takes to create awesome content, today’s post contains a content lesson our team learned the...  Read More

Diana Gaviria

A Beefy Issue: What Alberta Marketers Can Learn From #BoycottEarls

After an intense week of social media onslaught, Earls has reversed its decision to source only Certified Humane® meat and cut out Alberta beef in the process. Instead, the company will be working closely with Canadian ranchers and certifiers to supply its kitchens with meat that is humane and local. A real win-win for both...  Read More

Diana Gaviria

3 Ways You Can Market Your Charity Online for Free!

If you work for a nonprofit organization you are probably already very good at producing amazing work with minimal resources and no budget. We at Bluetrain salute you, and we want to help. Since 2004, the number of individuals giving to charity has increased by 100% in Alberta. To take advantage of this promising trend,...  Read More

Diana Gaviria

I, RankBrain: How Artificial Intelligence is Improving Google Search

Google recently declared RankBrain the 3rd most important ranking signal contributing to search. Since we know there are over 200 signals, this got a lot of people’s attention. But what exactly is RankBrain and how does it affect search results? We’ve learned a lot since RankBrain was first announced in October 2015, and I hope...  Read More

Glenn Walker

7 Steps to Creating Content that Converts

7 Steps to Creating Content that Converts from bluetraininc The following is a transcript of the session that Diana Gaviria and Shannon Young delivered at iMEDIA Social Media Conference 2016. Today we want to talk about something we feel very strongly has the power to educate, engage and accomplish some of our most important goals....  Read More

Shannon Young

Could 2016 be the Right Year for Canadian Businesses to Expand Abroad?

As we settle into 2016, many companies will be reviewing strategic plans and thinking about sales targets for the year ahead. In order to boost revenue, you might choose to focus strategically on existing markets (as I discussed in this post) or to expand and discover new opportunities. The purpose of this post is to...  Read More

Bryan Smith

How to Optimize Your Online Dating Profile with Real Marketing Principles

Research shows that traffic to online dating sites increases significantly the week after Valentine’s Day, so we thought we’d help you put your best foot forward (digitally, that is!). A quick Bluetrain office poll revealed that 40% of our team have tried online dating. And while this alone may not be all that fascinating given...  Read More

Diana Gaviria

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