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Why 22% of Edmonton’s Population Simply Ignore Traditional Advertising

If you’re in marketing (or HR for that matter) you’ve likely been served a multitude of articles inviting you to learn more about the so-called “millennial mindset”. And while the “millennial” concept is a loose one at best (replace the word “millennial” with “young person” and you’ll notice that a lot of the same psychographic characteristics still...  Read More

Diana Gaviria

XML vs HTML Sitemaps: What’s the Difference?

Every website has two types of users: The humans: and the machines: Web crawlers (also known as spiders, bots or automatic indexers) use XML Sitemaps to create search engine indexes. Human users use HTML Sitemaps to navigate websites. Does your website need both types of Sitemaps? Let’s find out! What is an XML Sitemap? When...  Read More

Glenn Walker

I, RankBrain: How Artificial Intelligence is Improving Google Search

Google recently declared RankBrain the 3rd most important ranking signal contributing to search. Since we know there are over 200 signals, this got a lot of people’s attention. But what exactly is RankBrain and how does it affect search results? We’ve learned a lot since RankBrain was first announced in October 2015, and I hope...  Read More

Glenn Walker

Could 2016 be the Right Year for Canadian Businesses to Expand Abroad?

As we settle into 2016, many companies will be reviewing strategic plans and thinking about sales targets for the year ahead. In order to boost revenue, you might choose to focus strategically on existing markets (as I discussed in this post) or to expand and discover new opportunities. The purpose of this post is to...  Read More

Bryan Smith

McDavid versus Eichel: Who Scores More Online?

If you’re a hockey fan there’s no doubt you’ve found yourself in a debate at some point in the last year about two of the most celebrated stars the NHL has seen in years: Connor McDavid and Jack Eichel. Most of the comparisons between these two players, naturally, are about their abilities on the ice—who...  Read More

Shree Govindarajan

“Nailed It!” How to Successfully Launch a Website

Here at Bluetrain, we’ve seen our fair share of site redesigns and redevelopments… And we know just how exciting (and exhausting) the process can be! From project kick-off to the design phase to finally uploading your brand new content, the site redesign process can be a long one, which is why clients are usually super...  Read More

Alyana Angus

5 Ways to Help Local Foodies Discover Your Edmonton Eatery

So you’ve created an amazing menu, with to-die-for food and a super unique atmosphere, but you’re still wondering how to help people discover your restaurant. Well, wonder no more! Follow these digital marketing tips to help people discover, visit, and applaud your local eatery. Create a Great Website Before you start doing any real marketing,...  Read More

Shannon Young

How to Visually Organize (a lot of) Content!

Taking on a design challenge can be both exciting and daunting; aesthetic options can feel overwhelming and endless, but the following guidelines will help you gain a firm grasp on how to create a well-designed and effective graphic. Tip#1: Use a grid Before you start designing, lay down a grid on your page. You will...  Read More

Genevieve Ongaro

The Evolution of Google My Business [Infographic]

Whenever we begin working with a client on their local search engine optimization strategy, we often get a lot of questions about the many Google products used to manage their local profile. And it’s perfectly understandable! To start, there’s Google+, Google Maps, Google My Business…but what is the difference between these products? After doing a...  Read More

Shauna Croome

To Keep or Delete? What to do with your Business’s Google+ Page

  The early days of Google Plus must have made so much sense down at Google HQ. The mission was simple: create a social network to dethrone Facebook, and tack on a few extra features to create a unique identity. Except businesses hardly used Google Plus and users were annoyed by the fact that they...  Read More

Shauna Croome

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