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3 Common Misconceptions About Content

It’s no secret that good content boosts Google rankings, drives website traffic, and of course, makes users very happy. However, damaging misconceptions are holding some organizations back when it comes to creating great content. Aside from addressing what it really takes to create awesome content, today’s post contains a content lesson our team learned the...  Read More

Diana Gaviria

I, RankBrain: How Artificial Intelligence is Improving Google Search

Google recently declared RankBrain the 3rd most important ranking signal contributing to search. Since we know there are over 200 signals, this got a lot of people’s attention. But what exactly is RankBrain and how does it affect search results? We’ve learned a lot since RankBrain was first announced in October 2015, and I hope...  Read More

Glenn Walker

7 Steps to Creating Content that Converts

7 Steps to Creating Content that Converts from bluetraininc The following is a transcript of the session that Diana Gaviria and Shannon Young delivered at iMEDIA Social Media Conference 2016. Today we want to talk about something we feel very strongly has the power to educate, engage and accomplish some of our most important goals....  Read More

Shannon Young

Everything You Need to Know About Schema.org

Imagine you had the power to speak directly to search engines and convince them that your pages were the most relevant to their users. Using Schema.org markup gives you that power. Kind of. Intrigued? Then pay attention, young marketing professional. By the end of this guide you will have learned everything you need to know....  Read More

Glenn Walker

How to Visually Organize (a lot of) Content!

Taking on a design challenge can be both exciting and daunting; aesthetic options can feel overwhelming and endless, but the following guidelines will help you gain a firm grasp on how to create a well-designed and effective graphic. Tip#1: Use a grid Before you start designing, lay down a grid on your page. You will...  Read More

Genevieve Ongaro

Read about Bluetrain’s values and approach.

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