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The Quest for the Silver Bullet (A Lazy Marketer’s Habit)

We’re all guilty of looking for it – the silver bullet – that one marketing tactic that’s going to skyrocket conversion rates, grow sales, or acquire new customers. Maybe you came across a company that got a lot of attention from a social media post that went viral. Now, you’re looking for your own solution...  Read More

Bryan Smith

Highlights from iMedia 2017

Like our digitally obsessed peers, we were drawn to iMEDIA Social Media Conference like moths to a bright mobile screen. We had so much fun participating and learning all weekend! Here are some of the things that made iMEDIA 2017 so awesome: The Master Classes Bluetrain was fortunate enough to be involved with both of...  Read More

Roxanne Bonilla

Boost Fundraising Results With This One Simple Action

Before beginning freelance writing, I worked as a fundraiser for the University of Oxford, so when asked to write a post that would help Canadian nonprofits maximize their online success, I jumped at the chance. Digital marketing is a growing part of fundraising campaigns, and we’ve already talked about ways that charities can market themselves...  Read More

Lucy Erickson

Read about Bluetrain’s values and approach.

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