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Six Steps for Web Analytics Success

Are you making the most of your web analytics? Web analytics tools provide valuable insights into how your marketing efforts are performing and how you can enhance user experience to optimize your content and SEO strategies. Get ahead of the competition simply by understanding your data better and utilizing reporting features to their full potential....  Read More

Bryan Smith

Have You Migrated to GA4?

Transition to the new Google Analytics 4 by July 1, 2023! Back in 2020, Google announced that they would be sunsetting the current version of Universal Analytics in favour of Google Analytics 4 (GA4). If you pushed your migration to GA4 off because you felt like you had nothing but time to prepare, here is...  Read More

Kathy Waterman

7 Steps to Creating Content that Converts

7 Steps to Creating Content that Converts from bluetraininc The following is a transcript of the session that Diana Gaviria and Shannon Young delivered at iMEDIA Social Media Conference 2016. Today we want to talk about something we feel very strongly has the power to educate, engage and accomplish some of our most important goals....  Read More

Shannon Young

Discover What’s Actually Happening on Your Website with these 4 Google Analytics Tips for Business

Do you have marketing campaigns running but aren’t sure whether they’re working or not? Fact is, if your Google Analytics isn’t properly set up, you’re likely making decisions based on incomplete information. In my role as Director of Digital Marketing, setting up robust Google Analytics programs always ranks high on my list when working with...  Read More

Glenn Walker

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