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Novelty Biases: Why “Shiny and New” Wins out over “Tested and True”

Have you ever wondered why people are perpetually drawn to the latest and greatest products? Whether it’s the latest model of a hot car, a recently updated iPhone, or even a new pair of shoes, it seems that “shiny and new” always wins out over “tested and true”. According to research out of Belgium, our...  Read More

Alyce Kominetsky

Read about Bluetrain’s values and approach.

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