Digital Marketing for Non Profits

Digital marketing is opening doors for charities and nonprofits that never existed before. Online fundraising can increase revenue and decrease administrative costs. Social media and blogging offer a platform to connect with your audiences on a massive scale.

Take advantage of digital technology to meet your organization’s mission more effectively and affordably. From digital strategy and web analytics to online advertising campaigns – we’re here to help you save the world!

Digital Marketing Services for Non-Profits

Bluetrain offers a variety of digital marketing services to help your non-profit reach its goals. Content marketing, analytics, and search engine optimization (SEO) are more than just buzz words – they’re powerful tools you can use to extend your reach and realize an even greater vision.

Every organization has unique needs, so we customize our services to fit. Whether you’re looking to outsource a specific project, get advice from professional digital consultants, or find ongoing support for your in-house team, we can provide tailored marketing services that will fit.

Below are the three key services Bluetrain has found most successful for non-profit marketing:


1. Online Strategy

Be confident that you’re moving in the right direction.

Bluetrain can design a roadmap for your charity’s digital marketing that will produce real results. Having a clear strategy will save time, reduce stress, and ensure the best possible allocation of your resources.

We take the time to get to know your organization and learn about your unique needs. After we gain an understanding of your goals and your audience, we’ll develop an in-depth digital marketing strategy for you along with a corresponding editorial calendar.

We’ll help you implement your online strategy, and provide ongoing management as needed. We can also become your content engine to create customized content for your audience!

2. Web Analytics

Feel satisfied knowing your work is making an impact.

Bluetrain helps not-for-profits use analytics and the power of data to track results and achieve more with their efforts. We’ll work with you to assess your reporting goals and find out who needs to know what, and when.

We’ll set up your organization’s web analytics to measure the most relevant actions; such as when a user clicks to donate, follows a link, downloads a file, or interacts with important elements of your website (i.e. like that video you poured your heart into).

We can also set up custom dashboards to make reporting easier for different stakeholders. For example, you could have a dashboard set up to quickly pull information needed for your board or executives, along with separate dashboards for communications or fund development.

We’ll help you review your analytics, using the insights gained to make ongoing adjustments, and improve the performance of your content and channels.


3. Digital Advertising Management

Get the most value out of every dollar.

Bluetrain is a Premier Google Partner, which means we’re specially trained to help you optimize your content for online services including mobile, display, and search-based advertising.

Many organizations use Google AdWords to reach people in specific locations, appear earlier in search results, or show up when someone types in a particular word or phrase. Our certified AdWords specialists know how to boost your exposure in Google searches.

We can help you stretch your resources even further with special not-for-profit rates. Charities and non-profit organizations are eligible for discounts on any advertising that surpasses our base management fee. Plus, we can help you take advantage of the Google Ad Grants program – which can mean free advertising on Google for your non-profit!

Featured Non-Profit Marketing Case Study:

In 2010, a devastating earthquake in Haiti took only seconds to demolish local infrastructure, cause the deaths of 212,000 people, and displace more than a million others across the island nation.

In order to get aid to the traumatized population, UNICEF Canada needed to promote their relief efforts and spread information quickly about how people could support victims of the earthquake.

As UNICEF Canada’s online marketing partner, Bluetrain immediately set to work, creating targeted search and online display ads to generate support.

The impact was enormous. In the first three days following the earthquake, received 1,756% more visits than the normal daily average. Within a month of our campaign launch, received over 6,000 donations to help fund their life-saving work.

UNICEF Canada's Results:

Thanks to Bluetrain, we at UNICEF Canada are confident that our online advertising strategy is being handled effectively and efficiently – supporting our goal to increase our funds to help the most vulnerable children in the hardest to reach places. Their timely execution of campaigns has been invaluable especially during international emergencies – when raising funds quickly to get supplies into the field is critical. Bluetrain has not only proven to be a results-driven manager of our online advertising but has become a true partner that sincerely cares about our organization and has surpassed our expectations with their ongoing support since 2010. We look forward to continuing our partnership and our mutual drive to raise more funds to save children’s lives around the world.

Cassandra Koenen, Director of Digital Strategy (2010-12), UNICEF Canada

Cassandra Koenen
Director of Digital Strategy (2010-12), UNICEF Canada

6,000Donations Raised - UNICEF CanadaSee Case Study

Why Bluetrain?

Bluetrain is a tightly knit team of business professionals and digital marketing experts based outside of Edmonton, Alberta, Canada. Since 2007, we’ve been providing digital marketing expertise for corporate and not-for-profit clients across Canada and the United States, including highly-recognized brands like UNICEFNAIT, the Stollery Children’s Hospital Foundation, Sunnybrook Hospital Foundation, and UNHCR Canada, to name a few.

Bluetrain’s mission is simple – use data-driven digital marketing to help non-profits continually grow online.

Grants for Nonprofits

Did you know… if your organization has a CRA charity number and is registered with TechSoup Canada, you can apply for a Google Ad Grant to receive the equivalent of $329 USD per day in advertising credit for Google AdWords? That’s worth more than $120,000 a year!

If this sounds too good to be true – it’s only because there are certain restrictions (ex. Max $2 Cost Per Click) that can make it challenging to fully utilize the grant. Charities have more pressing things to do than monitor and adjust the keywords and ads attached to their account, so they lose out on a huge amount of the potential value.

Bluetrain’s specialists have the ability to get the most out of this incredible grant opportunity. We’ll help you maximize your credit to get more valuable exposure!

Non-Profit Marketing with Bluetrain

Our ability to deliver measurable results while providing outstanding personalized service for Non-Profits sets us apart from other agencies.

Let’s talk about how Bluetrain could help your organization meet its mission. Contact us at 780-628-7414 to get started today!

Our Clients

We work with non-profits, charities, organizations and municipalities to ensure their digital marketing efforts drive success and growth.