To Keep or Delete? What to do with your Business’s Google+ Page
The early days of Google Plus must have made so much sense down at Google HQ. The mission was simple: create a social network to dethrone Facebook, and tack on a few extra features to create a unique identity. Except businesses hardly used Google Plus and users were annoyed by the fact that they... Read More
Shauna CroomeAre You Ready for Google’s New Mobile-Friendly Update?
Ready or not, here comes Google’s next big algorithm change! Scheduled to launch on April 21st, 2015, SEOs and industry experts are bracing themselves for what is expected to be one of the most impactful updates yet. The rumour is that this “huge algo upset” will overshadow Google’s previous Panda update and will be called... Read More
Shauna CroomeGoogle Partners Connect 2015 Review
Thanks for coming! Thank you to everyone who attended our Google Partners Connect Event last week, we were all so happy to meet you and talk with you about online marketing. For those who weren’t able to make it, here is a recording of the presentation as well as a summary of some of... Read More
Diana GaviriaThe Sport of Digital Marketing (An Analogy)
Spring Training Camp I am not going to lie, the world of digital marketing can be intimidating. Much of the work seems to take place behind the scenes – in the back-end of websites, between lines and lines of code – and oftentimes results seem to be produced out of thin air like a magician... Read More
Jodie WorobecBluetrain to Host Online Marketing Event on Feb. 11th
Are you looking to increase your business’ presence on the web? There are countless things that you can do to achieve this goal, however, it can be overwhelming if you don’t know where to start. Because there are so many options and decisions to make, Bluetrain is excited to be hosting a Livestream Google Partner... Read More
Alyana AngusGoogle AdWords for Oil & Gas Recruitment
This past August we wrote a post about how online marketing can help Alberta companies – notably those in the oil and gas sector – recruit better. We noticed that while we are constantly hearing about worker shortages in the trades, especially Alberta’s booming oil and gas sector, we weren’t seeing any postings for those... Read More
Alyana AngusUpdates Galore! Did Your Website Get a Boost or a Bump From Penguin 3.0?
Holy moly has Google ever been busy with algorithm updates recently! Just a few short weeks ago Google made the 27th update to Panda and last Friday they rolled out Penguin 3.0, the 4th update to this particular piece of the algorithm. Panda and Penguin are Google’s most famous updates because of the negative impact... Read More
Samantha GoettelThe Special Difference With Google’s Latest Panda Update
What is the Panda Update? The newest Google Panda update started rolling out at the end of September; the Moz Algorithm Change History reported the change on September 23, 2014. This is Google’s 27th Panda Update. Yes, 27th! Panda was set in place to penalize “thin” or poor website content from ranking well in Google’s... Read More
Samantha GoettelSEO & HTTPS, Should You Make the Move?
What Is HTTPS, Anyway? HTTPS stands for Hyper Text Transfer Protocol Secure, it’s a variation of the popular HTTP used to transfer web pages across the internet. The difference is that HTTPS adds a layer of security by encrypting the data. Why Should You Care About HTTPS? Google has come out and said that sites... Read More
Samantha GoettelWhy Google Ended Authorship & What To Do Now
What was Google Authorship? When I attended the Search Marketing Expo (SMX) West in March of 2013, all anyone could talk about was Google Authorship. “This is the way of the future! It’s not just websites that can gain authority, but people as well.” These comments could be heard all around me. The benefit of... Read More
Samantha Goettel