Ranking in Google: What Matters Most in 2022
Ranking in Google’s search results is key to getting your content in front of your target audience. However, keeping track of algorithm changes can be very challenging, and knowing which Google ranking factors really matter can be even harder. How many ranking factors does Google have? Well, lots, but don’t let this overwhelm you –... Read More
BluetrainWhy Having an SEO Expert at the Table is Crucial for Building a Search Engine Friendly Website
Did you know that the vast majority of website traffic actually comes from organic search engine results? A 2019 study from BrightEdge found that 53 percent of all trackable website traffic comes from an organic search. In order to rank high on search results for Google, Bing, or other search engines, it’s crucial to build... Read More
Bluetrain5 Tactical Tips to Boost Your Shopify Store’s Organic Traffic
So you’ve built your Shopify Site – now what? For a lot of retailers, it may come as quite a surprise when online sales don’t immediately pour in after they launch. The reason for this? While many Shopify Themes claim that they have ‘built-in Search Engine Optimization’, rarely is the out-of-the-box option enough to outrank... Read More
Terri CarlsonThe SEO’s Guide to YouTube SEO
Did you know that the second most trafficked search engine on the internet (behind Google) is actually YouTube? On top of that, it’s also the second most trafficked social platform (behind Facebook). That’s right – so ‘too bad’ Twitter, ‘I don’t think so’ Instagram, and ‘take that Tik Tok’! (Okay sorry…I’m done.) While many marketers... Read More
Terri CarlsonWhy Are Customer Reviews So Important?
Your business is important to you and you may be wary about opening it up to online reviews. Take the leap. Online reviews are a great way to build trust with potential customers. Your customers will use reviews to decide if your products or services are the right fit, and they want to know how... Read More
BluetrainRanking in Google Answer (aka Position Zero) in 2020
This post was originally published in 2019 and has been updated for 2020 Algorithm Updates. What is Position Zero? Have a question? Just Google it. Does your website provide the best Google answer? If so, your website could appear in the Featured Answer Snippets, or Position Zero. Firstly, your search result “position” is the ranking... Read More
Matthew BrownWhy You Still Need Keyword Research
As search engines become more advanced, stuffing a website full of keywords will no longer produce a high Google ranking. That doesn’t mean, however, that you should tear up your Excel spreadsheets (whew). Keyword research is still an important part of the complete breakfast that is a modern SEO strategy. Here’s why! The Benefits of... Read More
BluetrainXML Sitemaps vs. HTML Sitemaps: What’s the Difference?
Every website has two types of users: The humans: and the machines: Web crawlers (also known as spiders, bots or automatic indexers) use XML Sitemaps to create search engine indexes. Human users use HTML Sitemaps to navigate websites. Does your website need both types of Sitemaps? Let’s find out! What is an XML Sitemap? When... Read More
BluetrainI, RankBrain: How Artificial Intelligence is Improving Google Search
Google recently declared RankBrain the 3rd most important ranking signal contributing to search. Since we know there are over 200 signals, this got a lot of people’s attention. But what exactly is RankBrain and how does it affect search results? We’ve learned a lot since RankBrain was first announced in October 2015, and I hope... Read More
BluetrainEverything You Need to Know About Schema.org
Imagine you had the power to speak directly to search engines and convince them that your pages were the most relevant to their users. Using Schema.org markup gives you that power. Kind of. Intrigued? Then pay attention, young marketing professional. By the end of this guide you will have learned everything you need to know.... Read More
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