6 Simple Steps for a Stress-Free Redesign
So, you want a new site? You’ve taken a look at your website recently and noticed that it’s not as functional or glamourous as it once was – the slider seems a bit dated,, and that long scroll design on your competitor’s site is looking pretty fresh. Your business has also changed a lot since... Read More
Shree GovindarajanWhat Your Holiday Campaign is Missing
It’s that time of year again when the world glitters from a fresh layer of frost and everywhere you go you can hear a Christmas carol softly playing in the distance. Here at Bluetrain, the season has worked its magic spell on us and we’re ready to get festive! The Christmas curling party was a... Read More
Diana GaviriaSEO For Recruitment Campaigns
Although SEO gets mentioned a lot with respect to websites, did you know your recruitment campaigns can be optimized as well? Just like the rest of your site your careers section needs to be optimized so that you can attract the right people to your job postings. If you missed the first post that we... Read More
Diana GaviriaIT’S ALIVE! (Or Why SEO Isn’t Dead)
Every year, on Halloween, the day when our most ghoulish fears come alive, the question that has disturbed us for years comes forward to haunt us once again. This unrelenting question that has echoed for more than a decade in our psyches returns to taunt us with these three chilling words: Is SEO dead? Is... Read More
Diana GaviriaSEO & HTTPS, Should You Make the Move?
What Is HTTPS, Anyway? HTTPS stands for Hyper Text Transfer Protocol Secure, it’s a variation of the popular HTTP used to transfer web pages across the internet. The difference is that HTTPS adds a layer of security by encrypting the data. Why Should You Care About HTTPS? Google has come out and said that sites... Read More
Samantha GoettelWhy Google Ended Authorship & What To Do Now
What was Google Authorship? When I attended the Search Marketing Expo (SMX) West in March of 2013, all anyone could talk about was Google Authorship. “This is the way of the future! It’s not just websites that can gain authority, but people as well.” These comments could be heard all around me. The benefit of... Read More
Samantha GoettelRethinking Recruitment for Alberta Oil & Gas Jobs
How Online Marketing Can Help Alberta Companies Recruit Smarter The caption under a recent headline by Maclean’s magazine about the best-paying, most hire-happy industries in Canada reads: Why you should learn math and move to Alberta. Working and living in Alberta, we’re all well aware of the challenges Alberta’s companies in the oil and gas... Read More
Bryan SmithDuplicate Google+ Pages? Here’s A Quick Fix
If you’ve been following our recent posts, you will notice we have become a bit obsessed over solving our duplicate Google+ page issue. In January we addressed the duplicate page problem and how, despite the number of blog posts claiming otherwise, it was not possible to merge your Google+ brand page and your duplicate Google... Read More
Diana GaviriaEverything You Need To Know About CASL (Canada’s Anti-Spam Legislation)
Canada is cracking down on spam. We’re only one of the last countries to join the anti-spam game, so as proof that the politicians are really serious about this, they decided to come up with the most stringent, vague, and overly-broad laws that could possibly be conceived. Luckily, most of the regulations don’t apply to... Read More
Alyana Angus5 Ways To Kill Your Site
Okay, so we’re being deliberately facetious with the headline of this post (obviously nobody wants to kill their site), but just in case you were curious about what not to do, here is a list of 5 things that could potentially hurt the success of your site. 1. Ignore Mobile It’s old news that having... Read More
Diana Gaviria