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3 Ways Google Analytics Can Help Your Business Get Results

When most people think about Google Analytics, the first reports that jump to mind are often basic metrics like: Visits (or sessions) Pageviews Bounce rate Visit duration Chances are you’re already tracking these indicators, but they aren’t telling you much. So which reports are actually going to generate valuable insights and results for your business?...  Read More

Shannon Young

Bluetrain Earns a Premier Google Partner Badge

Just when we thought we had left our Brownie and Boy Scout badge-wearing days behind us, Google has bestowed us with our very own Premier Google Partner Badge. They like us. They really like us! What does it mean? The Premier Google Partner badge highlights Bluetrain’s expertise and represents our team’s dedication to growth, excellence,...  Read More

Alyce Kominetsky

7 Steps to Creating Content that Converts

7 Steps to Creating Content that Converts from bluetraininc The following is a transcript of the session that Diana Gaviria and Shannon Young delivered at iMEDIA Social Media Conference 2016. Today we want to talk about something we feel very strongly has the power to educate, engage and accomplish some of our most important goals....  Read More

Shannon Young

Discover What’s Actually Happening on Your Website with these 4 Google Analytics Tips for Business

Do you have marketing campaigns running but aren’t sure whether they’re working or not? Fact is, if your Google Analytics isn’t properly set up, you’re likely making decisions based on incomplete information. In my role as Director of Digital Marketing, setting up robust Google Analytics programs always ranks high on my list when working with...  Read More

Glenn Walker

“Nailed It!” How to Successfully Launch a Website

Here at Bluetrain, we’ve seen our fair share of site redesigns and redevelopments… And we know just how exciting (and exhausting) the process can be! From project kick-off to the design phase to finally uploading your brand new content, the site redesign process can be a long one, which is why clients are usually super...  Read More

Alyana Angus

19 of Our Favourite Moments from iMEDIA 2015

This past weekend we headed out to iMEDIA 2015 to deliver a session on Social ROI and to catch up with some of Edmonton’s savviest social marketers. Hello Media organized a great event and from beginning to end, the day was full of inspiring and informative talks, great networking opportunities, and, of course, lots of cute cat pictures....  Read More

Diana Gaviria

Catch our iMEDIA 2015 Breakout Session on Social ROI!

  We’re so excited for iMEDIA 2015 not only because this year’s keynote speakers and breakout sessions promise to be absolutely fascinating, but because we will be presenting our very own breakout session called Social ROI: How to Measure and Report Social Media. A Common Social Media Problem In our session, we will be exploring...  Read More

Diana Gaviria

Web Analytics: Is Your Focus on the Right Data?

When people think about web analytics often what comes to mind are overrated metrics like: Visits (or sessions) Pageviews Bounce rate Visit duration Marketers often review these metrics for all traffic across a website and present reports to management that often look similar to the screenshot below.  This looks great, right? How can management not...  Read More

Bryan Smith

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