Google Analytics is Changing – What You Need To Know About GA4
Google recently announced they will be sunsetting Universal Analytics in favour of Google Analytics 4 (GA4), with plans of fully transitioning by July 1, 2023. What does this mean for your analytics? Firstly, Google has made it clear that Universal Analytics will stop processing new hits on July 1, 2023 — it will be out... Read More
Three Steps to Better Business Decisions Using Web Analytics & Reporting
Plan, implement and maintain. These three steps apply to almost any aspect of a business, but they are often overlooked in web analytics. In an increasingly online world, websites are key to running a successful business. Ask yourself if your website is doing what you intended it to do. Can you even determine that with... Read More
3 Ways Google Analytics Can Help Your Business Get Results
When most people think about Google Analytics, the first reports that jump to mind are often basic metrics like: Visits (or sessions) Pageviews Bounce rate Visit duration Chances are you’re already tracking these indicators, but they aren’t telling you much. So which reports are actually going to generate valuable insights and results for your business?... Read More
Discover What’s Actually Happening on Your Website with these 4 Google Analytics Tips for Business
Do you have marketing campaigns running but aren’t sure whether they’re working or not? Fact is, if your Google Analytics isn’t properly set up, you’re likely making decisions based on incomplete information. In my role as Director of Digital Marketing, setting up robust Google Analytics programs always ranks high on my list when working with... Read More
“Nailed It!” How to Successfully Launch a Website
Here at Bluetrain, we’ve seen our fair share of site redesigns and redevelopments… And we know just how exciting (and exhausting) the process can be! From project kick-off to the design phase to finally uploading your brand new content, the site redesign process can be a long one, which is why clients are usually super... Read More
Catch our iMEDIA 2015 Breakout Session on Social ROI!
We’re so excited for iMEDIA 2015 not only because this year’s keynote speakers and breakout sessions promise to be absolutely fascinating, but because we will be presenting our very own breakout session called Social ROI: How to Measure and Report Social Media. A Common Social Media Problem In our session, we will be exploring a... Read More
Web Analytics: Is Your Focus on the Right Data?
When people think about web analytics often what comes to mind are overrated metrics like: Visits (or sessions) Pageviews Bounce rate Visit duration Marketers often review these metrics for all traffic across a website and present reports to management that often look similar to the screenshot below. This looks great, right? How can management not... Read More