XML Sitemaps vs. HTML Sitemaps: What’s the Difference?
Every website has two types of users: The humans: and the machines: Web crawlers (also known as spiders, bots or automatic indexers) use XML Sitemaps to create search engine indexes. Human users use HTML Sitemaps to navigate websites. Does your website need both types of Sitemaps? Let’s find out! What is an XML Sitemap? When... Read More
Glenn Walker3 Ways You Can Market Your Charity Online for Free!
If you work for a nonprofit organization you are probably already very good at producing amazing work with minimal resources and no budget. We at Bluetrain salute you, and we want to help. Since 2004, the number of individuals giving to charity has increased by 100% in Alberta. To take advantage of this promising trend,... Read More
Diana GaviriaI, RankBrain: How Artificial Intelligence is Improving Google Search
Google recently declared RankBrain the 3rd most important ranking signal contributing to search. Since we know there are over 200 signals, this got a lot of people’s attention. But what exactly is RankBrain and how does it affect search results? We’ve learned a lot since RankBrain was first announced in October 2015, and I hope... Read More
Glenn WalkerCould 2016 be the Right Year for Canadian Businesses to Expand Abroad?
As we settle into 2016, many companies will be reviewing strategic plans and thinking about sales targets for the year ahead. In order to boost revenue, you might choose to focus strategically on existing markets (as I discussed in this post) or to expand and discover new opportunities. The purpose of this post is to... Read More
Bryan SmithMcDavid versus Eichel: Who Scores More Online?
If you’re a hockey fan there’s no doubt you’ve found yourself in a debate at some point in the last year about two of the most celebrated stars the NHL has seen in years: Connor McDavid and Jack Eichel. Most of the comparisons between these two players, naturally, are about their abilities on the ice—who... Read More
Shree Govindarajan6 Considerations for Marketing to Apprehensive Albertans in 2016
With the recession predicted to last through late 2016, Alberta businesses continue to face tough decisions when it comes to marketing. So, how can you tweak your strategy to ensure that your organization not only survives this difficult time, but comes out of the recession stronger than ever? Race ahead of your competition, get to... Read More
Bryan SmithDiscover What’s Actually Happening on Your Website with these 4 Google Analytics Tips for Business
Do you have marketing campaigns running but aren’t sure whether they’re working or not? Fact is, if your Google Analytics isn’t properly set up, you’re likely making decisions based on incomplete information. In my role as Director of Digital Marketing, setting up robust Google Analytics programs always ranks high on my list when working with... Read More
Glenn Walker“Nailed It!” How to Successfully Launch a Website
Here at Bluetrain, we’ve seen our fair share of site redesigns and redevelopments… And we know just how exciting (and exhausting) the process can be! From project kick-off to the design phase to finally uploading your brand new content, the site redesign process can be a long one, which is why clients are usually super... Read More
Alyana Angus5 Ways to Help Local Foodies Discover Your Edmonton Eatery
So you’ve created an amazing menu, with to-die-for food and a super unique atmosphere, but you’re still wondering how to help people discover your restaurant. Well, wonder no more! Follow these digital marketing tips to help people discover, visit, and applaud your local eatery. Create a Great Website Before you start doing any real marketing,... Read More
Shannon YoungHow to Visually Organize (a lot of) Content!
Taking on a design challenge can be both exciting and daunting; aesthetic options can feel overwhelming and endless, but the following guidelines will help you gain a firm grasp on how to create a well-designed and effective graphic. Tip#1: Use a grid Before you start designing, lay down a grid on your page. You will... Read More
Genevieve Ongaro